Joyous PBC is an AI powered digital platform that enables patients to take charge of their mental health. Our integrated direct to patient treatment program provides an affordable and highly efficacious solution.

Wellerz is a disruptive platform transforming the traditional leasing model for private practice spaces. As CEO, leading the product development, launch, and growth of the platform, leveraging entrepreneurial leadership, hands-on product management, and UX expertise.

As the Chief Product Officer at SwiftShift, I led the development and launch of a mobile app that revolutionized the home healthcare industry. Our enterprise-grade platform is designed to address the growing nursing shortage by empowering clinicians to manage their work schedules, apply for new jobs, and find work close to home with ease. Through my entrepreneurial leadership and product management expertise, I was able to drive the growth and success of SwiftShift.I took a hands-on approach to developing the product vision and roadmap, working closely with the development and design teams to ensure that the platform met the needs of our users. I implemented a customer-centric approach to product development and leveraged data and analytics to guide decision-making. By prioritizing user experience, we were able to create a convenient, digital experience that empowered clinicians and improved patient care by revolutionizing the care circle and including multiple care points from the agency, nurses and patient family and managing the care via a digital platform.In addition to product development, I managed relationships with key stakeholders, including nursing agencies, clinicians, and patients. I was responsible for building and managing a talented team of product managers, designers, and developers, and ensuring that projects were completed on time and within budget. I also oversaw the day-to-day operations of the product team and worked to build a culture of innovation and collaboration.

As the Global Program Manager for Google Premium Services, I had the opportunity to work with some of the largest and most strategic clients across all of Google's ad products. My main focus was to ensure the successful implementation of machine learning and AI products, which would ultimately drive AI industry adoption.One of the key aspects of my role was to work with clients to understand their unique business needs and goals, and then develop customized solutions that would help them achieve those goals. This required a deep understanding of the latest trends and technologies in the industry, as well as the ability to translate that knowledge into tangible business outcomes.In addition to working directly with clients, I also led a global team of program managers, ensuring that all programs were executed efficiently and effectively. This required strong leadership skills, as well as the ability to communicate effectively with team members from a wide range of backgrounds and cultures.

YouTube TV (Unplugged) is a premium over-the-top subscription TV product (ala Hulu, SlingTV) that brings live broadcast TV (NBC, FOX, CBS, ABC, etc.), premium cable networks (Showtime, HBO, etc.) high quality video-on-demand content and the best of YouTube to home and mobile devices. It includes cloud DVR allowing for unlimited recording and following of shows, movies and more. The YouTube TV app is a new standalone app that runs on multiple devices, including Android, iOS, Web, and Chromecast. As the Lead Technical Product Manager for YouTube TV, I was responsible for bringing this premium over-the-top subscription TV product from concept to full launch, as well as managing its growth efforts. This involved leading a team of product managers and engineers, managing team OKRs, and overseeing the product's budget and headcount across the organization.One of the most entrepreneurial aspects of this role was designing and building the Master Data Management system to provide a single source of truth to all development and product launches. This involved collaborating with internal, and external resources within the Tech and XFN teams to bring the development development to life.Part of my role was managing the deployment and Video engineering team to build the YouTube TV signal ingestions, including acquiring large business and headcount from gFiber depreciation. I also worked on driving external deals and product approvals from concept to product launch with YouTube CEO, as well as designing and executing the YouTube TV launch program.In addition to these entrepreneurial efforts, I was responsible for planning YouTube TV's international deployments for 2018 and partnering with the Marketing and Partnership teams to drive launch events to promote the YouTube TV product. Overall, my work as Lead Technical Product Manager for YouTube TV involved a mix of leadership, entrepreneurial thinking, and technical expertise

As the Chief of Staff for the VP of Engineering to the YouTube Creator organization, I played a critical role in empowering a new generation of passionate video creators with everything they needed to unlock their potential on and off of YouTube.I led products across six industry areas in the YouTube Creator organization, ensuring that our team was able to provide creators with the best possible tools, content formats, and business models to help them achieve their viewership and revenue goals. My entrepreneurial spirit helped me to identify opportunities to improve the Creator platform and ecosystem, freeing creators to do what they love most: create content for and engage with their fans.With my leadership, the YouTube Creator team was able to reliably provide creators with a global distribution platform that works seamlessly on any device. We removed the barriers that had previously kept creators from achieving their full potential and made YouTube the best way for creators to build an audience and engage with fans across the world.

The Global Support team within gTech Ads provides high quality support to our Sales teams consisting of: Resolving issues in across 100+ Google Ads products (technical, billing, policy, implementation, etc) Supporting real-time interaction channels (e.g. GVC) with customers achieving this through globally consistent, scalable processes and through troubleshooting innovation (ie: automated solutions and proactive/preemptive support).Lead a team of 32 support specialists and 4 team leads to support all Google advertisers products. Providing world-class support to sales teams and advertisers globally.Scaling core operations by 10X by running escalations operations and providing proactive approach. Developing efficient workflows, identifying opportunities for seamless support between teams, and designing new services that will provide faster and better support to sales teams and advertisersPartner with Sales, Sales Ops, other gTech Ads teams and partners on initiatives to improve sales and advertiser support.

The Sales Support and Product Operations team plays a critical role in Google's success, supporting sales teams, advertisers, and products that enhance revenue potential by consistently providing scalable product solutions, reliable information based on efficient, consultative analysis, and timely communications. Alongside the support and troubleshooting work, the team collaborate with sales, product management and engineering to focus on developing innovative, scalable support solutions that effectively serve the growing customer base.Managed a team of 20 people to solved technical product questions for all of Google’s Advertiser Products ( 100 + products covering AdWords, AdMob, Google+, You Tube, Google Display Network, Google Shopping etc).Troubleshoot and resolve advanced technical Escalations for all of Google performance products.Manage feature prioritization process along with product management and engineering teams.Crises management, including internal and external communications as well as coordination of efforts across Engineering, Sales, Product and ServicesDesign and Build automated tools/ solutions that significantly scale our day-to-day ticket handling work.

Invite Media/DBM Migration Project ManagerPlaned, drive and executed the team’s code yellow for building DCLK Bid Manager. Responsible for Global organization and project management of client migration from the acquired Invite Media product to the internally rebuilt DBMTrack, analyze and utilize data to determine: Global migration OKRs, migration blockers and product gaps, distinguishing parity needs from feedback and Platform services team resource allocation needs (as required) Develop comprehensive end of life plan for Invite Media platform, build consensus regionally and cross functionally among Engineering, Product, Sales (regional leadership and account management) and global Services organizationsCommunicate progress across the org to sales and engineering leadershipWork cross functionally with Engineering to define requirements for migration tracking tools, data sources and technical migration concerns, Product on the prioritization of features pivotal to migration success, Sales, Platform and Training teams to coordinate migrations, client training, expectation management and some colorful personality management Build a team of POEMs for DCLK Bid Manager to support the product migration escalation and technical operation. Troubleshoot and resolve advanced technical Escalations for DCLK Bid Manager (former Invite Media).Collect sales and customer feedback (feature requests) for our products, quantify the impact and work with Product and Engineering to prioritize them for development.Lead the commercialization of new features /product releases, which includes coordination of documentation, training sales reps, and performing end to end testing, before giving the green light.Manage Crises, including internal and external communications as well as coordination of efforts across Engineering, Sales, Product and ServicesDesign and Build automated tools/ solutions that significantly scale our day-to-day ticket handling work.

The Product Operation and Escalation team manage commercialization and overall operational effectiveness of the services organization; solve and prevent tough client issues; and drive improved serviceability, usability, and marketability in Google advertiser’s products.Troubleshoot and resolve advanced technical Escalations for Google Ad Exchange.Collect sales and customer feedback (feature requests) for our products, quantify the impact and work with Product and Engineering to prioritize them for development.Lead the commercialization of new features/product releases, which includes coordination of documentation, training sales reps, and performing end to end testing, before giving the green light.Manage Crises, including internal and external communications as well as coordination of efforts across Engineering, Sales, Product and Services.Design and Build automated tools/ solutions that significantly scale our day-to-day ticket handling work.

As the Director of Operations at Relocation.com, I collaborated with the General Manager and business owner to build and execute business plans for an industry-leading Internet portal in the real estate and relocation market space. With a network of sites that attracted 130K unique monthly visitors.In addition, I oversaw the software development team for long-term projects as well as daily tasks. My role also included engaging in product R&D efforts and brainstorming sessions to identify new products, solutions, and product feature extensions that would increase revenues and fit the corporate strategy. I was responsible for integrating acquired companies from a technical, marketing, and business process perspective, recruiting new team members for the company's different departments, and overseeing business training for new employees as well as new products.I managed all SEO/SEM/SMM initiatives for the Relocation.com website, bringing expert-level knowledge in web analytics and successfully increasing site traffic and achieving high search engine rankings. Prior to my role as Director of Operations, I served as a Product Manager at Relocation.com. In this role, I oversaw the complete redesign of the Relocation.com website and relaunched the site to offer a wide range of extended new services. I also built a brand-new billing/invoicing application using ASP.NET, saving the company 2 FTE and greatly improving accounting and cash flow processes.I designed and implemented new R&D and IT development working processes, executed them, and launched new real estate products on the website in conjunction with several strategic partners. Additionally, I added new advertising functionality to the website, which included an innovative call center model that provides added-value appointment-setting services for corporate customers, resulting in increased revenue of over 400% compared to the previous application.

• Product definitions for diverse project in SAP Developer Network. • Manage and coordinate product & projects lifecycle from definition to development and rollout within SDN’s (SAP Developer Network) Solution Management team, with SDN Development and business owners• Research new solutions that can fit SDN offering and strategy• Perform competitive analysis on SDN offering• Identify trends on the SDN user behaviors• Responsible of innovation in the media field.• Working with third party companies on outsourcing projects.• Responsible of monthly deployment cycles.

• Quality Assurance consultant for SDN (SAP Developer Network) team, characterization and QA for new product features. • Shared responsibility for development and execution of functional tests projects; including the writing of appropriate test cases and test code (VBS).• Responsible for running different tests on the various SDN systems on a regular basis.• Maintained an up-to-date status report, as required with regard to each system, the action items and owners respectively.• Use of Mercury test tools to automate testing, and use of customized bug-reporting software• Working in an international team which operates from UK, Germany, Israel and the US.

• Skydiving chief instructor at the Israeli Skydive Center SkyKef – responsible of all the air operations and managing the working day activities.• In charge of all employees and instructors.

• Graduate of the Navy Officers' Academy year 1996.• Second lieutenant and second in command on a naval platoon.• Bridge officer in a missile ship.• First in command on a naval platoon in a missile ship.• Second in command on a missile ship.• Captain senior instructor in the Navy Officers' Academy.• First in command on the second stage in the Navy Officers' Academy.• Captain in reserve duty in the Navy Officers' Academy.