CUBEDIN was established in 2022 as a pioneering new venture in ship design and modular technology. It was formed between OMT, a premium maritime consulting firm with a strong heritage in containership and frigate design, and Systematic which develops world-leading software solutions across the defence, healthcare and renewables industries.

Global P&L Responsibility Across Three Functional AreasResponsible for sales, marketing, and business development teams as a core member of the Business Unit (BU) management team, alongside R&D, Operations, and Service. Key accomplishments include:• Organisational Restructuring: Successfully restructured the sales and engineering organizations, leading to enhanced efficiency and an increase in sales revenue.• Strategic Business Unit Reorganization: Co-developed a BU-wide reorganization guided by a four-year strategic framework based on "Playing to Win." Focused on driving organisational synergy and aligning efforts to optimise overall P&L performance. My approach emphasizes holistic change management to maximize business impact across functional areas.• Sales Strategy Development: Implemented a comprehensive push-and-pull sales strategy, emphasizing customer segmentation, value selling, and deep customer insights to drive market penetration and profitability.• Revenue Growth Through Innovation: Worked with the business development team to identify and develop new revenue streams, leveraging adjacent markets and innovative product opportunities in partnership with product management and customers.• Digital Business Innovation: Led a digital venture team to integrate advanced digital business models, increasing functionality and data utilization within core products. Developed customer-centric solutions such as remote service offerings, system performance enhancements, and improved user experiences leveraging AI and big data.• Marketing Leadership: Directed global marketing efforts with a focus on market segmentation, competitive selling, value proposition development, pricing strategy, and CRM database optimization. Successfully introduced a new product launch framework.This role demonstrated my ability to lead cross-functional teams and deliver sustainable growth through innovation, strategic alignment, and customer-focused initiatives.

After leaving Wilhelmsen Ships Service, I sought to focus deeply on innovation and digitalization to enhance agile, customer-driven outcomes. At Hempel, I led global efforts to drive business development, product innovation, and strategy execution across diverse sectors, including shipbuilding, refineries, oil and gas, tank farms, and infrastructure.Key Responsibilities• Directed global new business development and innovation initiatives for marine and protective segments.• Managed Marine Product Managers, overseeing the roadmap development in alignment with sales and marketing efforts.• Established a professionalized new business development function, refining processes and tools for opportunity evaluation and investment.• Championed customer-driven innovation, working closely with sales teams and global key account managers to align solutions with customer needs.Key Achievements• Innovation Governance: Implemented a governance structure for market-driven innovation across business segments, ensuring R&D efforts aligned with external customer needs.• Cultural Transformation: Launched an “Innovation Cup” to shift organizational focus from internal, technology-centric approaches to customer-centered solutions, fostering collaboration with customers to identify new opportunities.• Strategic Growth Projects: Advanced three adjacent innovation projects in partnership with technology providers and customers, targeting commercial growth in the Refinery, O&G, and Marine sectors.This role deepened my expertise in leveraging digital tools, agile processes, and customer insights to drive growth and innovation in complex industries.

As part of the global management team, I held end-to-end responsibility for Wilhelmsen’s Marine Product portfolio, In this role, I provided strategic leadership, developed global teams, and drove innovation through digital transformation initiatives and product development strategies.Key Responsibilities• Managed six Business Managers with teams of employees across Oslo, Rotterdam, London, and Shanghai, overseeing product life cycle management, supplier relations, pricing, product marketing, and new product launches.• Led a venture lab to develop digital solutions and foster cultural transformation through agile customer engagement and innovative business models.• Collaborated within a global matrix organization to align central and regional structures with business objectives and customer needs.Key Achievements• Portfolio Optimization: Consolidated three product-oriented business streams into a unified global team as part of a double sales turnaround strategy• Efficiency and Customer Retention: Heavily reduced the product portfolio while maintaining revenue and customer satisfaction, supported by a biannual Product Life Cycle Management review.• Digital Transformation: Developed and implemented a digital strategy, founding the WSS Marine Product venture lab to explore IoT and platform-based solutions, starting with Boiler Water testing systems.• Strategic Growth Initiatives: Co-founded the Growth Board and executed a growth strategy, leading to an acquisition, several strategic partnerships, and joint ventures.This role showcased my ability to lead large-scale transformations, optimize product portfolios, and drive innovative solutions to achieve sustainable growth in a global context.

Led one of three global business streams within Wilhelmsen Ships Service Marine Products, overseeing a revenue portfolio and managing a team of Product Marketing Managers across Oslo, Rotterdam, and London. I drove product innovation, revitalized mature portfolios, and optimized operational models to achieve commercial success.Key Achievements• Portfolio Revitalization: Repositioned the century-old Unitor brand, revitalizing its value with customers and driving renewed market relevance.• New Product Development: Spearheaded the development and successful launch of a new product range, generating revenue growth.• Asset Optimization: Simplified financial and operational models for large lease asset pool. increasing turnover and reducing idle asset while maintaining customer satisfaction.• Process Improvement: Streamlined project execution models, reducing time to market and improving cross-functional collaboration.This role emphasized my ability to modernize legacy product portfolios, deliver innovative solutions, and implement strategic operational improvements within a complex global organization.

As a leader within Alfa Laval Marine, I held full P&L responsibility for the Tank Equipment business. My role encompassed overseeing global product management, sales, and aftermarket services for tank cleaning machines and systems targeting the Marine and Offshore industries. I also contributed as a member of both the Tank Equipment Business Unit management team and the Alfa Laval Marine Market Unit management team.Key Responsibilities & Achievements• Strategic Turnaround: Developed and executed a 3-year business plan that transformed a negative-margin business into profitability• Team Optimization: Combined new sales and aftermarket teams into a streamlined group, reducing headcount while enhancing operational effectiveness.• Product Launch & Innovation: Led the successful launch of two new products, developed in collaboratively with R&D, Operations, Sales Companies, and customers. Achieved a significant cost reduction while driving YoY sales increase.• Portfolio Management: Retired two mature products to align with evolving market needs and focus on higher-growth opportunities.• Global Operations Improvement: Partnered with R&D and Operations teams to enhance the efficiency and quality of production at the Chinese manufacturing facility.• Key Account Engagement: Collaborated closely with ship owners to secure product specifications on new build makers lists, expanding Alfa Laval's installed base in the market.• Market Expansion: Established a new distributor in China to cover domestic shipyards and onboarded a sales agent in Korea to strengthen market presence across Korean yards.This experience reflects my ability to lead global teams, drive operational improvements, and deliver sustainable business growth through strategic planning, innovation, and market engagement.