Danny Kaplan Email & Phone Number

Orangeburg, New York, Us

Tasked with production, operations and marketing for the only hi-tech matzo bakery in the United States.

Established Twenty4Six to leverage personally curated senior-level relationships at advertising and media agencies and US consumer brands to systematically introduce them to revenue-driving solutions. Sales: Developed an effective revenue-driving sales strategy for businesses in the medical and dental fields leveraging search, SEO technology, and video content creation to drive new patient growth. Social Media: Multi-platform profile growth, content creation, management, and innovation. Startup Advising: Mission & goal setting, funding, strategic growth partnerships, exits.

OVERVIEW Loop88 is the influencer marketing platform for Pinterest. Loop88 connects major brands to influential users who help spread their message to millions of followers. As Senior Director of Strategy and Sales. I pivoted business model from pinbooster.com to loop88.com, a fully operational Agency model delivering Pinterest-based Influencer marketing solutions for Media Agencies and Fortune 500 Companies. Developed new go-to-market sales strategy, PR Strategy, client-facing sales presentations, and execution processes. HIGHLIGHTS -I drove interest and qualified leads for loop88 campaigns on Pinterest-I elicited targeted awareness for new FOX TV premiers, including The Mindy Project, Red Band Society, and Gotham-I increased revenue from $50k a month to $300k in six months

New York, Ny, Us

New Business Development │ Key Account Management │ Revenue & Profit Growth-Integrally contributed to the executive leadership team and lead new business development for the LA office. Scope encompassed identifying, qualifying, and closing new accounts, as well as driving organic growth of analytics solutions, Integrated investments, and portfolio management from IPG affiliate companies. -Provided senior-level management for Sony Electronics, Sony Music, Sony Card Services, IHOP, and Bumble Bee, ensuring best-in-class media solutions and unparalleled client experiences. -Managed P&L and administered $175 million+ budget.Notable Accomplishments:-Met or exceeded stretch revenue and profit targets for 6 years by introducing integrated portfolio management to the agency key to delivering strong ROI-Merited consistently favorable client evaluation scores-Conceptualized and structured $10 million Sony-branded Jimmy Kimmel Live sponsorship, generating $30MM ROI.-Partnered with sister MediaBrands Agencies driving $8M in revenue winning IPG Organic Growth Initiative award.-Captured 4x ROI for Sony from Billboard Music Awards, where Sony Tablet P was featured device.

New York, Ny, Us

Operational Expansion │ Media Planning & Buying │ Analytics & Insights-Transitioned to LA to establish West Coast Sony Electronics Team, recruiting 15-member staff and integrating the new team with existing Sony Pictures group in LA. Conducted primary client relationship management function.-Launched UM Inside, to place senior UM employees on major clients’ sites: Sony Electronics, Verizon NY, and J&J NY, toimmediately provide expert media and advertising strategy and execution.-Captured $1MM performance bonus from Sony Electronics; negotiated a compensation package with Sony’s Sr. executive team.-Delivered incremental UM revenue by offering 2 Audience Measurement Platform solutions: research, analytics, and insightsspecifying media impact.

New York, Ny, Us

New Business Development │ Media Planning & BuyingAdvanced to more broadly encompassing role coordinating media planning and buying for Johnson & Johnson’s Acuvue® and Sony Electronics, in addition to contributing to new business development. -Structured and presented winning pitches for $300 million+ Nationwide Insurance account and $100 million+ Charles Schwab account.-Delivered goal of $4 billion in sales in 24 months by strategically directing launch of Sony Electronics’ Bravia TV brand on a national scale.-Captured 4x industry ROI with Sony’s HDNA campaign and won bronze Effie.-Established a foundation/rationale for Sony to increase product marketing spend and media budget.

New York, Ny, Us

Strategic Account Leadership │ Market Share Growth │ Brand EngagementDesignated by the head of J&J advertising group to join UM and turn around $50 million Acuvue® account. Conceptualized and executed a strategy to reinvigorate the brand and provide experiential engagement with the ideal target audience. Additionally, executed media planning and buying for new Sony Electronics account.-Developed research insights clarifying ideal audience as college students, and established branded roving RV to tour 50 collegecampuses.-Elevated Acuvue® from #3 to #1 in market share by raising awareness and coordinating product demos to place Acuvue® in consumers’ hands.-Increased J&J evaluation score from 3.5 to 7.5 on a scale of 1 – 10, indicating a positive impact on business, delivery on KPIs, and innovative thought leadership.

New Brunswick, Nj, Us

-Guided definition and articulation of singular media planning and buying strategy across Global J&J Franchises. -Authored global media planning guide specifying traditional and interactive media planningpractices for distribution to 120 franchise directors. The singular global strategy proved key to capitalizing on economies of scale in negotiating media buys. Specialties:Media Planning & Buying │ Global Best Practices

London, Gb

International ad agency under IPG, serving clients in consumer products, home furnishings, andpharmaceuticals. Client list included Johnson & Johnson, Verizon, Weight Watchers, and Dell. Coordinated Dell’s direct response marketing and developed its 1st media analytics platform.

A subsidiary of Young & Rubicam, operating in North America, Latin America, Europe, Africa, the MiddleEast and Asia.Clients – Merck, GlaxoSmithKline, MetLife, Roche Labs, and DuPont Consumer and B2B. Delivered targeted media communications for DuPont Tyvek that led to a 5% increase in YOY market share growth. Built opportunity tracking system for Roche's Tamiflu, monitoring regional flu outbreak with trigger for local market media deliver!y.

Newark, Nj, Us

Media Response served as an in-house Ad Agency for the IDT Corporation. I was responsible for domestic and international advertising requirements for four internal divisions with emphasis on on-line media planning, media buying and monthly budget reporting