Daniel Kolker Email & Phone Number

Louisville, Ky, Us

• Lead marketing department in developing and implementing B2B and B2C marketing strategiesfor nationwide manufacturer of LED signage.• Manage in-house team, as well as contractors including designers, photographers, multimediaproducers, and advertising agencies.• Direct and oversee all production of creative assets across all media formats, both print and digital.• Supervise all aspects of event-based marketing, including regional and national trade shows.• Work with national sales team to create region-specific marketing campaigns and provide assetstailored to suit relationships with individual customers.• Oversee new product launch campaigns, as well as those for existing product line and services.• Collaborate with ownership and sales leads to develop and analyze lead generation and conversionstrategies across targeted B2B and B2C prospects.

New York, Ny, Us

• Managed and grew comprehensive portfolio of advertisers, including some of the region’s largest accounts such as The Kentucky Lottery and Frisch’s Big Boy.• Employed consultative approach to establish indispensability as a cross-media marketing resource, which included utilizing traditional and multi-tactic digital strategies followed by detailed examination of analytics to optimize ROI.• Aggressively prospected, developed and closed leads using a variety of online and offline resources.• Demonstrated exceptional small and large group presentation skills, including development of dynamic multimedia resources which have been adopted for region-wide marketing initiatives.• Wrote and produced a wide range of consumer-facing multimedia content including scripts, digital ad copy, and video spots.• iHeartMedia President's Club inductee.

• Supervised launch, development and implementation of all company initiatives including new productions, new account development, marketing campaigns, public relations, website creation and client relations.• Directed and produced all facets of video and multimedia creation for in-house and client productions. Projects include online marketing campaigns, event highlights, corporate promos, athletic training videos, podcasts, webcasts, trade show videos, event expos, entertainment content and feature films.• Developed new business and maintain existing client relationships by conceptualizing and realizing new, revenue-generating ventures.• Conceptualized, wrote and produced all marketing content for corporate initiatives, client projects and individual products. Includes ad copy, press releases, sell sheets, website copy, newsletters, marketing emails, packaging.• Executed concepts and produced content for lead generation campaigns and remarketing efforts. Includes creation of audience-specific multimedia, social media content and email funnels. • Worked with national and internationally renowned Olympic coaches and athletes as well as sports governing bodies such as the US Olympic Committee, USA Triathlon and USA Cycling.• Hosted and produced “on-camera” entertainment, educational, and marketing content geared at developing brand awareness and sponsor revenue.

Worked with a wide array of clients, ranging from global entertainment corporations to boutique creative agencies. I wore a comprehensive collection of creative hats that involved the following:• Produced and directed video marketing campaigns for games on Xbox, Playstation, Nintendo Wii and DS, as well as various mobile platforms. Properties, included The Flintstones, The Land Before Time, Tiny Toons, Eminem, and America’s Next Top Model. • Produced and directed corporate EPK’s geared toward retailers and investors. • Wrote copy for all company marketing and PR projects, including packaging, sell-sheets, press releases, marketing videos and print/web advertisements.• Directed voice-over sessions for trailers, game-play and other in-game content.• Directed and produced marketing trailers for co-publishers Vivendi Universal Games and Warner Brothers Interactive. Content featured at E3 and other industry trade shows.• Produced, wrote and directed trailers for major game property launch with partner Top Cow Productions (The Darkness, Witchblade) • Directed motion animatics using 2-D comic book panels and concept drawings. • Developed video pitch presentations for various pilot reality TV shows. • Wrote and performed voice-over copy for shows airing on A&E, VH1 and E!• Scripted United Airlines' "Fast-Air" interactive customer service representative training.• Created comprehensive instructional and narrative copy to illustrate situational-based simulations.• Developed brand identities for launch of Taste Nirvana Thai food and beverage products. Successfully targeted major retailers, including Whole Foods, to carry product line.• Consulted on design and development of brand identity for company specializing in genealogy and DNA analysis and wrote copy and developed information architecture for company website.• Conceptualized campaigns and wrote copy for agency clients in various industries including extreme sports, entertainment and food and beverage.

Bachelor’S Degree, Biomedical Ethics

Biomedical Ethics