• Manages our content marketing program, which centers on creating, publishing, and distributing content for our audience, most commonly through social media networks, blogs, and visual content and then maximizing that content for SEO. This also includes establishing the firm’s marketing strategy, overseeing the brand’s digital representation, and executing the corporate social marketing efforts

• Proposal Management – Leads the creation of proposals for projects up to $1 Billion for the Higher Education, Research, Healthcare, and Commercial industries, collaborating to develop responses to RFPs, RFQs, SF330s, and CDB255s, assessing opportunities and leading kick-off meetings, working with Project Managers and Business Development to establish a strategy and timeline for responses, assembling and writing content, designing layouts, and editing technical copy• Social Media Management – Manages the firm's social marketing efforts, including establishing strategy and digital brand representation, initializing accounts, generating and producing content across active platforms, implementing internal best practices, and monitoring account’s growth and changes• Communications – Collaborates with the Director of Marketing & Communications to develop and finalize communication elements such as news releases, announcements, brochures, e-blasts, newsletters, HR materials, and internal communications• Business Development – Coordinates with the BD group in preparation of conferences, client meetings, interviews, teaming opportunities, business events, and presentations• Marketing – Collaborates to develop collateral for corporate initiatives as well as industry specific campaigns across multiple markets throughout the organization, actively contributing to the implementation and maintenance of the firm’s Brand Guidelines as well as the graphic focus of content and advertising design• Photography – Professionally trained, manages the firm’s corporate photography efforts, photographing headshots for over 200 of the firm’s employees, and professionally photographing dozens of architectural, interiors, and infrastructure projects showcasing the firm’s services• Proficiency – Deltek Vision database management; Microsoft Office applications; Adobe InDesign, Photoshop, Lightroom, Acrobat, and Bridge with moderate experience utilizing Illustrator and Premiere Pro

• Higher Education + Research + Healthcare Marketing Specialist• Coordinates the creation of proposals across multiple markets for projects ranging from $10,000 and $1 Billion• Manages the firm's social media content across all platforms• Leads the firm's internal social media best practices• Monitors social media growth and changes• Coordinates with the Business Development group for client meetings and presentations• Assists with the creation of marketing collateral and brand guidelines• Manages the firm's corporate photography efforts• Photographer for multiple architecture and interior projects and all corporate headshots• Assists in public relations efforts through internal communication and media relations• Supports the firm's overall marketing efforts• Coordinates with project managers and senior leadership to create presentations across multiple markets• Proficient in Deltek Vision database management

• Concentrated on media relations focusing on print, broadcast, radio and digital outlets• Pitched to the media almost daily, securing numerous placements with national and local media outlets, building relationships with reporters, radio and TV personalities and bloggers• Compiled daily industry and competitor news reports• Created content for client's social media pages• Created multiple media lists for national and key markets, focusing on print, broadcast, radio and digital outlets, targeting journalists with specific beats• Well-versed in media monitoring, updating multiple trackers daily• Monitored social media and created weekly summaries for clients• Reached out to media composing responses, organizing interviews and building relationships for future pitches• Participated in brainstorms with different levels of management helping to formulate ideas for campaigns• Performed research for multiple clients, often on tight deadlines• Became proficient in programs Radian6, Cision, Factiva and Media WatchClients: Anheuser-Busch InBev, Hardee's, FedEx, ExxonMobil, Royal Canin, Verizon Wireless, Groupon, ALDI and the Chess Club and Scholastic Center of Saint Louis

• Concentrated on media relations focusing on print, broadcast, radio and digital outlets• Pitched to the media almost daily, securing numerous placements with national and local media outlets, building relationships with reporters, radio and TV personalities and bloggers• Compiled multiple media lists for national and key markets, focusing on print, broadcast, radio and digital outlets• Well-versed in media monitoring, updating trackers daily• Created and updated fact sheets for clients• Developed client-ready presentations from research • Monitored social media and created weekly summaries for clients• Reached out to the media composing responses, organizing interviews and building relationships for future pitches• Conducted surveys and compiled them into organized templates for clients• Participated in brainstorms with different levels of management helping to formulate ideas for campaigns• Performed research for multiple clients, often on tight deadlines• Created a weekly trends report updating the team on new business developments, industry blurbs and current events• Became proficient in programs Cision, Factiva, TVEyes and Critical MentionClients: Enterprise, General Motors, Gander Mountain, Boston Market, Papa Johns, Select Comfort, Chevy, Energizer, ConAgra, Udi’s, Buffalo Wild Wings, Steak 'N Shake and AT&T

• Developed marketing collateral• Created and edited web content• Drafted press releases• Coordinated and led speaking engagements with student groups• Grunt work aficionado

• Actively led weekly meetings with all members of the student-run public relations firm, briefing them with updates on past, present and future clients.• Developed policy and managed policy reform for the basis of the firm.• Created and actively managed social media for the firm.• Managed the new-client process, appointing account executives to each client and remained actively involved through each campaign.• Scheduled meetings every week with each A.E. to discuss progress they have made with their client.• Coordinated the process for employment by reviewing applications and delegated work to each new member.

• Coordinated opportunities to attend conferences such as PRSSA National Conference, National Assembly, Regional Conferences and PRSSA Day• Arranged for professionals to come speak to our chapter• Helped with workshops in the chapter• Acted as liaison between the PRSSA-SE Chapter and Riverfront Public Relations• Helped the president coordinate and direct committee activities and Chapter operations• Promoted recruitment and retention

• Head photographer of my privately-run photography business• Well-practiced in doing portraits for Children, Families, Couples, Graduating Seniors, Expecting Mothers• Wedding photography• Nature photographydannypoolephotography.com

• Handled a demanding and fast-paced working environment performing multiple tasks and meeting strict deadlines.• Wrote reviews of new manuscripts.• Drafted press releases for soon-to-be-released books.• Developed strategic media lists and researched professional contacts.• Submitted final editing revisions to manuscripts before they went to print.