Danny M. Email & Phone Number

London, Gb

London, Gb

London, England, Gb

Nether Alderley, Cheshire, Gb

Named as one of the top 5 Best Companies to work for in Financial Services, Quint Group Ltd is a FinTech group focused on improving access to credit.Covering both B2C & B2B marketing, I led the Group Marketing department, and was responsible for the marketing output for Monevo, Credito & Infinian. In 2021, I was made Managing Director for Money Guru, a personal money price comparison website.

London, Gb

April - October 2018: Interim Brand Director for Sun Bingo responsible for launching the Sun Bingo re-brand and "Are You Gonna Bingo" TV & sponsorship campaign. Covering brand strategy, brand creative, ATL agency management and social media.November 2018 - January 2019: Marketing lead for the Switchcraft partnership. Focusing on launching customer acquisition through The Sun, The Times and Wireless Radio Network.

London, England, Gb

Veeve is a premium short let rental company with a dual acquisition strategy. Formed in 2011, they have recently generated further funding and launched into international markets. My role is to get them ready for larger scale acquisition by building a marketing strategy for Guest and Host acquisition, recruiting a suite of agencies covering PPC, Social Media, Video Content and other online digital channels in order to drive down long term CPAs in the UK, France and USA.

Flipper were one of the first energy switching companies in the UK. My role as Interim Marketing Director was to set up the marketing department and launch digital and offline campaigns

Leading the marketing operation for a large UK focused online Casino. Covering marketing strategy, TV advertising, PPC, SEO, Affilliates & CRM.

Vienna, Vienna, At

Responsible for the marketing strategy, campaigns and performance of the "Games Label" brands within Bwin.Party Ltd, including Party Poker, Party Casino, Foxy Bingo, Cheeky Bingo, and Giocco Digitale.Led a team of 50+ across acquisition channels, PR, social media, mobile, brand management, website design & development, analysis and ATL agency management.

Gibraltar, Gi

B2B Marketing Role. Manage marketing campaigns for many brands accross many clients both in the UK and internationally. Strong focus on offline marketing in the UK.- Strategic planning. Build and lead multi-channel marketing strategies and campaigns for key UK Dragonfish accounts. Create branding, positioning, targeting and communication strategies for Bingo, Casino and Poker products.- Offline marketing. Responsible for all UK offline marketing campaigns. Briefing, creative, media planning, budgeting and management. Channels include TV, print, billboard, sponsorship and others. Agency selection, negotiations and relationship management.- Online marketing. Affiliate deal closing and management. Digital media campaigns. - Creative. Sign off on all UK based marketing activity including affiliates, PPC landing pages and CRM.- Account management. Key client relationships with all major Dragonfish brands. Assist client executives with partner issues. - Reports/presentations. Prepare marketing reports for upper management when necessary. Create presentations documenting marketing strategies and campaigns.- Sales. Assist the sales team with presentations, analysis and reports. Provide expert marketing opinions and ideas to assist in closing a deal. Building potential profit and loss analysis reports. Meet potential clients at conferences.- Contracts and negotiations. Work with company lawyers to ensure all deals and subsequent contracts protect the company. Negotiate - Budgets and payments. Manage marketing budgets and payments processes to ensure all suppliers are paid promptly and without inconvenience.

- Account Manager for AND white label gaming solutions. AND incorporates Daily Mail Bingo, Metro Bingo, Casino and Poker, Loot and Teletext. Assume P&L responsibility for all sites through managing the skins and the individual relationships with the clients.- Full CRM marketing for all products. Data segmentation, analysis, content, copy, design, fulfilment, reporting and analysis.- Manage and deliver key acquisition marketing plans both offline and online. Affiliates, TV, in paper ads, PPC advertising, scratchcard. Working with key departments within AND to optimize their websites to drive traffic.- CMS management for all key sites.- Full product reporting and analysis to board level standard. KPI reporting, St Minver reporting and client facing reporting.- New product and games management.

- Revenue – P&L responsibility for the UK Casino product.- Budgets – Planning and managing marketing budgets- Marketing – Creating all online marketing campaigns. Managing and analysing campaigns from start to finish for maximum optimisation. - Retention – Use CRM tools and activities to retain and upsell clients.- Acquisition – Work with key departments on achieving acquisition targets. Cross-sell campaigns.- Assist key departments – In particular customer service and production.- Reporting and Analysis to Senior Management – Develop and maintain 100% accurate reports as well as written analysis for board level presentations.- Maintaining Relationships with 3rd parties – Work with Casino software providers and marketing agencies.