Danny Mandelbaum

Danny Mandelbaum Email and Phone Number

Chief Marketing Officer at Altos Planos Collective | Growth Driver, Marketing, Communications @ Altos Planos Collective
Danny Mandelbaum's Location
New York City Metropolitan Area, United States, United States
About Danny Mandelbaum

I am a seasoned brand management professional with over 20 years of experience across General market, multicultural and global environments. I have a proven ability to develop and execute large-scale strategic brand plans with a strong record of creating and implementing equity-building programs.As the Chief Marketing Officer at Altos Planos Collective, I manage the marketing department for Altos Planos, including Mijenta and Tres Tribus, two innovative and premium spirits brands. I lead the creative direction, communication strategy, and brand awareness for these brands. My mission is to elevate the Altos Planos portfolio and connect with diverse and discerning consumers across the world.

Danny Mandelbaum's Current Company Details
Altos Planos Collective

Altos Planos Collective

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Chief Marketing Officer at Altos Planos Collective | Growth Driver, Marketing, Communications
Danny Mandelbaum Work Experience Details
  • Altos Planos Collective
    Chief Marketing Officer
    Altos Planos Collective Apr 2023 - Present
    Dallas, Texas, Us
    Manage the marketing department for Altos Planos, Including Mijenta and Tres Tribus.
  • The Long Drink Company
    Vp Of Marketing
    The Long Drink Company Nov 2021 - Aug 2023
    New York, Us
    Lead Marketing efforts for The Long Drink Company.
  • Davos Brands
    Vp Of Marketing
    Davos Brands Apr 2019 - Nov 2021
    New York, Ny, Us
    (Acquired by Diageo)Led business plan development and execution of the Davos portfolio across 6 different brands - Aviation Gin, Sombra Mezcal, Astral Tequila, iichiko Shochu, Balcones Whisky and TYKU Sake
  • Sbe Lifestyle Hospitality
    Vice President, Brand & Global Partnerships, Global Brands
    Sbe Lifestyle Hospitality Jan 2018 - Apr 2019
    Beverly Hills, California, Us
    (Acquired by Accor) Managed and led global brand and partnership efforts across Hotels, Restaurants and Nightclubs, driving business value across all SBE platforms.
  • Proximo Spirits
    Vp Marketing - Tequila And Whiskey Portfolio
    Proximo Spirits Sep 2016 - Dec 2017
    Jersey City, Nj, Us
    Led business plan development and execution of the Tequila and Whiskey portfolio. Responsible for leading the Marketing, Innovation, PR, Social Media, Insights and Trade Marketing functions across 9 different brands.
  • Proximo Spirits
    Group Brand Director - Jose Cuervo
    Proximo Spirits Apr 2013 - Sep 2016
    Jersey City, Nj, Us
    Appointed to lead the Jose Cuervo franchise after the transition into Proximo Spirits’ operations, a brand that was 3x the size of the overall Company. Revamped the Company’s structure while managing overall volume and P&L, in addition to crafting brand vision, communications strategy, trade programming and innovation agenda.
  • Proximo Spirits
    Brand Director - Rum And Gin Portfolio
    Proximo Spirits Jun 2012 - Mar 2013
    Jersey City, Nj, Us
    Senior marketing lead responsible for the overall Global commercial strategy and execution of the Rum and Gin portfolio in 20+ markets. In charge of aggressively expanding the Global brand footprint through the usage of thought leadership, brand positioning, equity development and pricing strategy with a challenger mentality.
  • Heineken
    Marketing Director
    Heineken Jun 2009 - Jun 2012
    Amsterdam, Nl
    Responsible for leading the development and execution of the Equity communication strategy, the advertising creative and the media plans for Heineken, resulting in best-in-class advertising which was leveraged by the brand in several markets. In addition, I manage the brand's owned, bought, mobile digital initiatives.
  • Cadbury Plc.
    Brand Manager
    Cadbury Plc. Aug 2006 - Jun 2009
    Revamped and implemented Dentyne’s brand positioning. Coordinated cross-functional team members and agencies, exceeding top line contract, while increasing brand awareness and purchase interest among target. Also, overhauled Cadbury’s gum portfolio Back of Store strategy, and supervised, coached and developed Associate Brand Manager in brand management fundamentals, activation and innovation to establish a high-performing team
  • Mars
    Associate Brand Manager
    Mars May 2005 - Jul 2006
    Mclean, Virginia, Us
    Developed and executed an integrated marketing campaign, rooted in Pedigree’s dog adoption drive, delivering the highest quarterly sales in the brand’s history. Also, managed Pedigree sponsorships, including NASCAR and The Westminster Dog Show
  • Philip Morris Usa
    Associate Brand Manager
    Philip Morris Usa Jul 2003 - Apr 2005
    Lausanne, Ch
    Philip Morris USA, is the #1 cigarette maker in the US, with Marlboro accounting for more than 40% of cigarette retail sales in the country. I managed Marlboro's continuity program during the brand's 50th anniversary.
  • Procter & Gamble
    Senior Assistant Brand Manager
    Procter & Gamble Sep 1998 - May 2001
    Cincinnati, Ohio, Us
    Managed P&G's marketing mix of antiperspirant and deodorant brands Secret, Sure and Old Spice in Mexico and Central America. Launched Old Spice brand in Mexico with a sound marketing plan rejuvenating the brand’s image which surpassed launch volume objective by +150%.

Danny Mandelbaum Skills

Brand Management Integrated Marketing Strategy Advertising Marketing Market Planning Brand Equity Customer Insight Cross Functional Team Leadership Creative Direction Marketing Management Strategic Communications Brand Development Social Media Marketing Social Media Fmcg Shopper Marketing Consumer Products Sponsorship Trade Marketing Positioning Multicultural Marketing Brand Architecture Marketing Communications Marketing Research Brand Activation Brand Awareness Media Planning Segmentation Competitive Analysis Relationship Marketing Brand Design Consideration Pricing Strategy Global Marketing Marketing Strategy Product Marketing International Marketing Multi Channel Marketing Advertising Management Digital Media Digital Marketing Digital Strategy Alcoholic Beverages Beer Beverage Industry Leadership Team Leadership Management Project Management

Danny Mandelbaum Education Details

  • Georgetown University Mcdonough School Of Business
    Georgetown University Mcdonough School Of Business
    Business
  • Instituto Tecnológico Autónomo De México
    Instituto Tecnológico Autónomo De México
    Business

Frequently Asked Questions about Danny Mandelbaum

What company does Danny Mandelbaum work for?

Danny Mandelbaum works for Altos Planos Collective

What is Danny Mandelbaum's role at the current company?

Danny Mandelbaum's current role is Chief Marketing Officer at Altos Planos Collective | Growth Driver, Marketing, Communications.

What is Danny Mandelbaum's email address?

Danny Mandelbaum's email address is da****@****nds.com

What is Danny Mandelbaum's direct phone number?

Danny Mandelbaum's direct phone number is +120228*****

What schools did Danny Mandelbaum attend?

Danny Mandelbaum attended Georgetown University Mcdonough School Of Business, Instituto Tecnológico Autónomo De México.

What skills is Danny Mandelbaum known for?

Danny Mandelbaum has skills like Brand Management, Integrated Marketing, Strategy, Advertising, Marketing, Market Planning, Brand Equity, Customer Insight, Cross Functional Team Leadership, Creative Direction, Marketing Management, Strategic Communications.

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