Danny Mansfield Email & Phone Number

London, Gb

Responsible for the team selling brand partnerships across ESI’s portfolio of live events featuring The Evening Standard Theatre, Film and Business Awards, Progress 1000 and Young Progress Makers, as well as bespoke events for clients including editorial debates, seminars and experiential brand activations. Recent partners include HSBC, Citi, Syngenta, The Office Group, Laurent-Perrier and the Gates Foundation. All partnerships incorporate a mixture of content, branding and on-the-day activation.

My team ran over 200 promotions each year, all with cross-platform exposure including a mixture of print, digital, email, outdoor, television and social media. Part of the wider ESI Media Partnership Department, we used promotions as a creative solution for advertisers, providing the most effective response to a brief based on the client’s objective. This was a continuation of my previous role (see Promotions Manager, below), with the additional responsibility of selling promotional space on London Live, and across The Independent and i. Promotions included prize draws, competitions, reader offers and product sampling, helping our clients to engage directly with our consumers, incentivising them to buy, try or do something. At the same time we were adding value to our own brands by offering all of the above to our readers.Partners included Starbucks, Apple, Fuller's, TfL, D&D London, British Airways, Chanel, Seven Dials, The New West End Company, The Really Useful Group, Camelot, Lexus, Walt Disney, Lionsgate, Center Parcs and Harper Collins.

I was a responsible for creating a brand-new revenue stream based on the Evening Standard's own loyalty-driving promotions by encouraging clients, PR and media agencies to use co-branded promotional space to reach and engage our upmarket, London-centric audience.I was also responsible for our own promotions schedule, planning, sourcing and running promotions to incentivise purchase of the newspaper. I managed a team of 3 and liaised directly with the Editorial team, Managing Director and all heads of departments on a daily basis. Responsibilities included:• Creating and selling bespoke, interactive, revenue generating promotions.• Selling point-of-sale sampling opportunities.• Budgeting, sales and team management.• Writing copy for promotions in different sectors including sport, technology, food and drink, theatre, film, motors, travel, fashion, property and finance.• Marketing the promotions using in-house and external media, including outdoor, online and radio, as well as press.• Working closely with Circulation, Editorial, Digital, Display and Classified Advertising departments.• Before the paper became free; planning, sourcing and implementing a daily promotional schedule designed to increase circulation and reader loyalty of the Evening Standard.• Selecting and purchasing promotional merchandise to encourage sale of the newspaper.• I also worked on the launch of the Eros Reward Card (the Evening Standard’s cashless payment card prior to the paper becoming free) and was responsible for building its loyalty scheme by recruiting brand partners, including Selfridges, Foyles, Mr and Mrs Smith, Johnson’s Dry Cleaners, Hamley’s, Slug and Lettuce and iTunes, to offer exclusive cardholder benefits.