Daniel Mercado
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Daniel Mercado Email & Phone Number

Software Development at UpTop Digital Media
Location: San Diego, California, United States 7 work roles
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✓ Verified Jul 2026 2 data sources Profile completeness 86%

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Current company
Role
Software Development
Location
San Diego, California, United States

Who is Daniel Mercado? Overview

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Quick answer

Daniel Mercado is listed as Software Development at UpTop Digital Media, based in San Diego, California, United States. AeroLeads shows a matched LinkedIn profile for Daniel Mercado.

Daniel Mercado previously worked as Founder at Uptop Digital Media and Director of Product Development at Webvisable Digital Marketing & Web Solutions.

Company email context

Email format at UpTop Digital Media

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UpTop Digital Media

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Profile bio

About Daniel Mercado

Described by top technology leaders as a visionary and someone who consistently delivers, Daniel possesses decade’s worth of experience working in global environments on both large and small teams. An innovative leader with a passion for growing high-performing teams and pushing creative bounds and thinking outside the box. Daniel is highlighted as a proven technologist who creates multi-million dollar generating web applications and product experiences by utilizing best practices in research, creative, usability, data analytics, SEO, and A/B testing. A noted problem solver, well-versed in human-centered design approach: deep customer empathy; rapid experimentation; and go broad to go narrow. Daniel is highly experienced in architecting iOS and Android mobile applications. Lastly, Daniel is best known for getting initiatives done quickly and efficiently, without sacrificing quality for deadlines.

Listed skills include Web Development, Javascript, Css, Scrum, and 29 others.

Current workplace

Daniel Mercado's current company

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UpTop Digital Media
Uptop Digital Media
Software Development
AeroLeads page
7 roles

Daniel Mercado work experience

A career timeline built from the work history available for this profile.

Founder

Current

San Diego, Ca, Us

Currently driving new business nationwide spread over numerous professional services verticals. Software and business development leader with extensive experience across digital, traditional and consulting landscape including client management, business strategy, creative design, business development, marketing platforms, product development, integrated cross-platform solutions, and multimedia.

Apr 2017 - Present

Senior Software Development Manager

Mountain View, California, Us

As software development leader of the TurboTax Self Help Care Engineering team, I was responsible for managing engineering backlogs, employee performance, CARE systems and integrations, unit testing, forecasting, scoping, business leadership communications and presentations, and professional growth to CARE web teams.• Solve complex business problems and coordinate multiple technologies across all business groups, including Product Development, Marketing, Analytics, Data Science, Small Business and Customer Care.• Work with cross-functional managers to scope, schedule, and track projects each quarter, collaborating with peers while negotiating cost-effective solutions with key stakeholders. • Oversee application development, provide technical expertise, and mentor developers.• Routinely present project status and data-driven results to senior management to ensure alignment on business goals. Track record of effectively and meaningfully surfacing concerns and risks to leadership.• To streamline organizational processes and create a seamless user experience, work with senior developers to create best practice guides and principal architects to drive sharable solutions across the business.• Perform risk management analysis, incorporating the results and data into effective market and implementation strategies.• Foster an environment where developers generate potential solutions on their own.• Communicate all technical aspects and stages of the development cycle to working teams and leadership.• Quickly and tactically resolve development conflicts, remove roadblocks, and provide guidance on the most pressing, critical problems facing the business.• Highly contributed to designed vision and execution of micro-services and module design patterns, resulting in 60% reduction in development. • Manage healthy yet aggressive backlog while still modeling and maintaining work life balance for team members.

Jul 2014 - Mar 2017

Senior Software Engineer Technical Lead

Mountain View, California, Us

As one of TurboTax’s cross-functional team leaders, responsible for all care experiences.• Built numerous components in Salesforce to integrate existing workflow as well as new systems for the Salesforce CRM Pilot. This included connecting a REST API to retrieve customer incidents for display to TurboTax support agents to help resolve customer issues, and writing the code to use OAuth to authenticate with the API. Pilot so successful it was rolled out as baseline system to multiple business units.• Presented with Care Innovation Results Award for inventing dynamic on-demand care operation administration tools and agent capabilities.• Designed and built personalized self-help experiences that drove 1.3M contact reduction to customer call centers.• Networked, integrated, and customized numerous 3rd vendors systems that transformed agent efficiencies and capabilities across multiple business units.• Monitored and resolved error reports, analyzed high severity issues root cause, and created long term fixes and flexible configurations.

Jul 2012 - Jul 2014

Software Engineer 2

Mountain View, California, Us

• Architected and built user Interface web applications for TurboTax, Quicken and QuickBooks.• Partnered with various senior developers to create reusable templates and widgets that maximized developer capacity, resulting in 15% development savings.• Known for being a team player who enthusiastically takes on additional responsibilities.• Developed rich responsive user interface (UI) web applications based on human centered design, research, data, and behavior specs.• Translated design and behavior specifications into responsive front-end components using HTML5, CSS3, JavaScript, JQuery, Ajax, and Angular JS.• Hand selected by senior executive team to contribute to a secret R&D tax preparation project; leadership cited strong history of innovating for impact as basis for the selection.

Aug 2009 - Jul 2012

Senior Web Developer

San Diego, Ca, Us

Feb 2008 - Apr 2009

Technical Sales Engineer

Webapplica
Jan 2006 - Mar 2008
FAQ

Frequently asked questions about Daniel Mercado

Quick answers generated from the profile data available on this page.

What company does Daniel Mercado work for?

Daniel Mercado works for UpTop Digital Media.

What is Daniel Mercado's role at UpTop Digital Media?

Daniel Mercado is listed as Software Development at UpTop Digital Media.

Where is Daniel Mercado based?

Daniel Mercado is based in San Diego, California, United States while working with UpTop Digital Media.

What companies has Daniel Mercado worked for?

Daniel Mercado has worked for Uptop Digital Media, Webvisable Digital Marketing & Web Solutions, Intuit, Interactivate, and Webapplica.

How can I contact Daniel Mercado?

You can use AeroLeads to view verified contact signals for Daniel Mercado at UpTop Digital Media, including work email, phone, and LinkedIn data when available.

What skills is Daniel Mercado known for?

Daniel Mercado is listed with skills including Web Development, Javascript, Css, Scrum, Jquery, Html 5, Software Development, and Mobile Applications.

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