Senior Manager, Pr And Communications
San Francisco, Ca, Us
Designed and led public relations, internal communications, and social media programs for the third largest provider of online auto insurance quotes in the U.S. Managed a team of seven with three direct reports and matrix responsibility for seven Customer Service Representatives. Inspired creative strategies to ensure effective communications across a variety of paid, earned, and owned media platforms. Led community outreach and executive communications.- Secured top-tier media coverage for Esurance, including: The Wall Street Journal, BuzzFeed, USA Today, Fox Business, Dow Jones, CNBC, Bloomberg Businessweek, Fox & Friends, and in many other regional publications and insurance, technology, and advertising verticals.- Managed communications for #EsuranceSave30 Super Bowl campaign, which created 2.7 billion social impressions and generated widespread media coverage in over 200 outlets, including AP, CNN, Mashable, ABC News, Business Insider, CBS, Time, and Advertising Age. - Achieved substantial increase in traffic to the Esurance website, blog and social media properties through content strategy optimization across Facebook, Twitter,YouTube, and Google Plus.- Garnered seven notable industry awards for PR and social media excellence, and 12 others for the broader company, helping to reinforce the company’s brand growth and visibility with consumers.