• Performed market research and content audit for online sports card company.• Submitted marketing plan with comprehensive recommendations for the company’s brand identity, messaging strategy, and updates for its website, social media sites (including YouTube, Facebook, Twitter, and Instagram), and email campaigns.• Designed drafts for business cards, letterhead, and alternative logos.

• Promoted from Associate to Director in June 2016• Handled annual $100K+ communications budget• Managed day-to-day brand integrity for Child Care Aware of Minnesota, Parent Aware, and Eager-to-Learn• Led marketing for multi-partner, inaugural event which had more than 150 attendees• Partnered with local agencies in Minnesota to consistently reach more than 12,000 licensed child care providers• Streamlined branding, printing and distribution system of statewide marketing materials, which lowered costs, improved product quality and offered local customization options• Oversaw multi-channel content creation, including emails, websites and print materials• Initiated weekly traffic meetings and led monthly cross-department traffic meetings, including professional development, financial services, quality improvement and parents services• Supported statewide recruiters with strategies and materials for state-sponsored provider rating program• Advised state government officials on branding, messaging and timing of policy rollouts• Created formal translation and content review process to better serve Hmong, Spanish and Somali communities• Led proposal to consolidate annual child care provider survey• Formatted and edited more than 400 pages of policy documents every six months• Wrote and managed Parent Aware Rating brand and messaging style guide

• Collaborated with Grammy-winning Okee Dokee Brothers for original song and media event• Managed statewide rebrand material distribution• Presented on social media at 2014 MNAEYC-MNSACA conference• Wrote and edited weekly eblast for statewide staff and partners

• Created media promotion trade sponsorship program • Secured more than 20 media promotion sponsors, valued at more than $30K• Earned radio and television pre-coverage for MinnRoast fundraising event• Presented Young Professional Network rebranding strategy

• Courses: “Advertising in Society,” “Mass Media & Pop Culture” • Presented lecture on celebrity endorsements• Advised students on papers and presentations • Graded coursework for more than 100 students throughout semester

• Wrote Eakes Office Plus “On the Field” TV Campaign (Won 2011 Telly Award)• Wrote “Community Driven” tagline for local car dealership (still used today)• Developed social media strategies for local and international clients• Planned and executed media buys for television, radio, and magazines• Trained clients on website Content Management Systems (CMS)

• Coordinated multi-platform messaging for internal and external audiences• Converted company newsletter to online format (saved $10,000/year)• Assisted material and event preparation for nine-story tower grand opening• Initiated Facebook and Twitter presence• Pitched stories to media and handled interview requests

Wrote a handful of feature pieces for this daily newspaper.