Danny O'Leary Email & Phone Number

Chicago, Il, Us

Greenwood Village, Co, Us

Member of McCormick Place's Executive Team responsible for overseeing the sales, management and execution of the Complex's corporate partnerships, including Wintrust Arena and Arie Crown Theater.

Evanston, Il, Us

• Teach PR & Crisis Management to MA/MBA students • Curate curriculum; conduct engaging classroom sessions for 15-25 graduate-level students while seamlessly transitioning between remote and in-person formats• Highly rated course consistently garners exceptional feedback and achieves ratings exceeding 90%

Oak Brook, Illinois, Us

• Championed the transformation of Oak Brook Polo Club's (OBPC) business model and brand, igniting a trajectory of consistent year-over-year growth for one of the most historic and celebrated polo clubs• Strategically repositioned Club as a pivotal asset within the Village of Oak Brook by demonstrating the significant contribution that unique sports and entertainment properties can bring to municipalities and local commerce• Managed a team of 6 managers, 30 staff members, and collaborated with 20+ operational vendors during each annual and seasonal cycle. This included a sponsor sales and fulfillment team• Led local government negotiations in the successful move to the Club’s new field / venue• Oversaw the Club’s expansion in the launch of its own Academy in 2018• Revitalized Club into an invaluable commercial entity through collaborations with local and national enterprises that resulted in a record-breaking 500%+ surge in attendance and 400%+ in new ticket and sponsorship revenue• Secured more than $1.2MM in sponsor revenue with an 85% return rate over eight seasons• Drove revenue by forging partnerships with a roster of renowned national brands, including Heineken, Merrill Lynch, Veuve Clicquot, Ferrari, Lamborghini, Land Rover, LaMarca, FIJI Water, Northern Trust, Tesla, Gibsons Restaurant Group, Lucid Motors, Jose Cuervo, and more

Chicago, Us

• Founded innovative marketing and consultancy agency dedicated to the advancement of polo that guides brands through sponsorship selection and partnership activation opportunities• Spearheaded the production of a podcast tailored to the polo industry with a global listenership of over 14,000; successfully elevated the podcast as the sole platform exclusively focused to polo • Manage the marketing and commercial interests of distinguished polo players, including Jared Zenni (7-Goal Professional) and Pamela Flanagan (5-Time Women’s Open Champion); successfully amplify profiles within sport • Offered strategic consultation and pivotal sponsorship valuation services on behalf of Grand Champions Polo Club, the Audi Polo Team, Aspen Snow Polo Championships, United States Polo Association and Gay Polo League• Guide sponsor prospects through the complex world of polo on behalf small and well-known brands including Celebrity Cruises, Hive2o, NeverAsh, Grand Craft Boats, Lucid Motors, and more

Lake Worth, Fl, Us

• Led the marketing interests for the governing body• Achieved a 20% continuous growth in television and distribution efforts across two years that propelled viewership to surpass 1.5 million on platforms such as NBC and NBC Sports Networks • Architected and executed a digital broadcast strategy for the USPA that delivered live-streamed and on-demand polo content to a global audience. Generated 4.8 million minutes watched; captivated 400,000 viewers worldwide• Optimized USPA's member communications and public relations strategies that yielded a 400% surge in media impressions and $3.2 million in earned media value • Empowered over 240 USPA club members with actionable marketing insights and resources • Engineered data-driven strategies to magnify partner value which led to developing and resecuring vital sponsorable assets including Global Polo TV and the National Polo Center• Led strategic marketing partnerships with media entities including HRTV, HorseNation, Horseplay.TV, Chukker.TV, NTRA, and ESPN Deportes, fostering collaborative synergies and amplified industry presence• Elevated co-marketing synergies between the USPA and the US Polo Global Licensing• Expanded and re-envisioned USPA equine partner program by cultivating relationships with John Deere, Sherwin Williams, Farmers Insurance, Daktronics, and Wessex

Chicago, Il, Us

• Spearheaded business development and marketing initiatives within sports and entertainment • Eclipsed $1.2M in secured and sustained business by crafting brand elevation, marketing prowess, and sales mastery while masterminding the optimal positioning of IEG's services• Amplified the reach of IEG consulting and valuation services by cultivating alliances with global sports entities; propelling the creation of incisive sponsorship blueprints; and maximizing ROI on KPIs for MLS, US Soccer, US Sailing, Chicago Fire, BET Network, NBA, Volvo Ocean Race, Badminton England, and Christchurch Crusaders• Served as an Adviser to brands; orchestrated sponsorship optimization for industry leaders including TD Ameritrade, M&T Bank, Deloitte, Zurich Insurance, Taco Bell, Marine Corps, Capital One, Exxon Mobil, Aon, Barclays, American Family Insurance, Air New Zealand, Vodafone, and Bank of Nigeria• Led and managed the launch of IEG's trailblazing ImageTrak AI broadcast monitoring and reporting tool

Chicago, Il, Us

• Spearheaded new business initiatives through sponsorship, event, and experiential marketing that resulted in $3M in acquired business in 2011 • Expanded IEG’s consulting business by introducing research-driven sponsorship strategies for clients• Transformed internal sponsorship evaluation processes for J.P. Morgan Chase and TD Ameritrade • Critical account team member in the areas of research, innovation, and consulting for Intersport’s AOR clientele, including TD Ameritrade, Taco Bell, Under Armour, JP Morgan Chase, and Buick• Orchestrated marketing, sponsorship, and sales plans for proprietary sponsor events, including Under Armour’s All-America Bowl, Marine’s Semper Fi Bowl, TD Ameritrade’s College Home Run Derby and many others

Chicago, Il, Us

• Co-produced award-winning documentary "Truth in 24" in collaboration with NFL Films• Pioneered Intersport's inaugural live concert with NFL Films, Dallas Cowboys, and Super Bowl Commission• Consulted for the NCAA National Championship 75th Anniversary and Chicago's 2016 Olympic bid Integral team member in securing and managing Intersport’s first AOR client, Taco Bell, and its entire sports and entertainment sponsorship portfolio, including X Games, MLB, Coachella• Created and supported the execution of Taco Bell’s famous “Steal A Base, Steal A Taco” national campaign

Chicago, Il, Us

• Led Intersport’s experiential, sponsorship activation and event business development efforts, including prospect targeting, RFP management, sales support, ideation and concept development, pricing and presentation / pitch• Helped secured General Motors NFL partnership activation business at national events, including the Super Bowl, for Cadillac, Buick, GMC and Chevrolet• Built industry relationships with experiential marketing and event vendors to keep up-to-date on new trends, technology, methods, etc.• Positioned Intersport’s experiential and event marketing services as a growing industry leader by leading the development of marketing materials case studies, digital presence, industry trades, etc.• Supported the Division’s team in the execution of client and company owned events

London, Gb

• Team member on the Verizon Communications account that oversaw wireless and telecommunications portfolio across professional and collegiate sports, and entertainment properties• Supported Verizon’s professional and collegiate sports portfolio: New York Yankees & Mets, University of Southern California, Temple University and others • Supported all facets of Verizon’s sponsorships, including contract negotiation, targeting, budget management, hospitality, marketing and promotions, event activation, media planning, valuation, and ROI measurement

Master Of Sports Adminstration (Msa), Sports Management, Marketing & Pr

Professional, Sales & Management Development

Graduate Certificate, International Business & Integrated Marketing

Bachelor Of Business Administration (Bba), Marketing & Finance

College, Prep