Danny Olsen Email & Phone Number

Prior Lake, Minnesota, United States

Lead a team of creative, marketing and communications professionals that support the Shakopee Mdewakanton Sioux Community (SMSC) , their enterprises and employees. The team's mission is to develop innovative, integrated marketing & communications strategies that balance the disciplines of advertising, digital, web, social, events and communication.The team structure is aligned to an agency model and features the following capabilities:• Graphic Design (Print, Digital, Web)• Multimedia (Photography & Video)• Communications (Internal & External)• Web (Design & Development)• Social Media• Project Management• In-house Print Shop

Plymouth, Minnesota, United States

Led all external communications efforts for our Consumer, Business and Commercial Banks. Regional director for all external communication efforts in the Twin Cities, Colorado, and Wisconsin markets.• Media and public relations — lead spokesman for the Consumer and Commercial banks and the Twin Cities and Colorado markets. Proactively worked with the media to tell Huntington’s story, build the brand, promote the commitment to the community and protect the bank’s reputation. • Crisis communications — led the crisis communication efforts across our businesses in our footprint as well as regionally in the Twin Cities.• Social media — led enterprise-wide efforts to develop a colleague ambassador program on LinkedIn to help promote Huntington news organically. This allowed employees to share company or industry news on their profile to reach their personal networks. • Integrated communication strategies — worked closely with the internal communications team to develop and implement integrated communication and marketing strategies to support our business segments, team and culture and community plans through a multi-channel approach• Executive communication — worked closely with our executive leadership team to prepare them for all external communication opportunities including media interviews, speeches, presentations, and community meetings.• Branding — led external communications for the TCF/Huntington Bank name change in the Twin Cities, including the renaming of TCF Bank Stadium.

Plymouth, Minnesota

Business communication leader focused on helping TCF reach business goals, achieve operational excellence, deliver an exceptional customer experience and increase team member engagement. • Communications strategy and channel management — lead the development and execution of multi-channel, integrated communication strategies that support nearly 8,000 team members, customers and communities across business lines in our regional and national footprints.• Executive communications — provide strategic communication support to the Executive and Senior Leadership Teams for presentations, speeches, emails, videos, team member meetings and media interviews.• Presentation development — develop visually-compelling presentations for the Executive Leadership Team for board meetings, officer conferences, town halls, investor calls and community boards. • Organizational change — lead the communication activities supporting annual branch closures and hours changes. Partner with Human Resources and Legal teams to develop key messages, talking points and scripts for leaders to communicate to impacted team members.• Team member engagement — partner with Human Resources and Organizational Effectiveness teams to develop integrated communication plans that support our Purpose and Beliefs, Leadership Behaviors, Diversity & Inclusion initiatives and company culture.• Crisis communications — lead the crisis communication efforts in support of our branch network, including robberies, fraud alerts, civil unrest, COVID-19 and other natural disasters.• Visual storytelling — developed, launched and oversee a monthly news show, TCF Live. Segments include key business, operations, team & culture updates presented in a fun, engaging format.• Merger communications — created and led the TCF and Chemical Bank merger internal communication strategy for our business units, ensuring leaders and teams felt informed and knowledgeable as changes were introduced and implemented.

Greater Minneapolis-St. Paul Area

Led a team of communication professionals and agency partners responsible for global internal and external strategic communication for 3M’s Business Transformation. This included the deployment of a new ecosystem of technology platforms, global processes and service models that impacted all customers, suppliers and team members, the largest single initiative in company history.• Global communications — led the internal communication and change management strategy supporting the launch of a new Enterprise Resource Planning (ERP) system for all global team members. • Customer and supplier communications — led and developed all external customer and supplier communication notifying them of impacts due to Business Transformation, including presentations, speaking points, printed collateral and videos.• Executive communications — provided strategic counsel and support for members of the Executive Leadership Team, acting as their voice for emails, videos, town halls, board meetings and external media and speaking opportunities. • Intranet site development — created the site design, content strategy and communication plan to drive team members to a change management intranet page created to train 40,000+ global team members on how their role would change due the Business Transformation initiative.• Event planning — led the biggest one-day event in 3M’s history to kick off Business Transformation. Developed senior leader presentations and speaking notes, videos and function-specific content for afternoon breakout sessions. Responsible for the communication strategy that included a teaser campaign to drive attendance and follow-up communication to solicit feedback. • Communication command center — developed the go live communication strategy for technology implementations through a command center model that ensured all issues were surfaced, addressed and communicated to key stakeholders.

Greater Minneapolis-St. Paul Area

Led global organizational change management, executive, business and employee communications and community relations for the Industrial Safety, Human Resources and Marketing business units. Served as communications counsel to senior leadership at the group and business unit levels.• Global communications — oversaw communication planning, development, delivery and translation to global employees for Industrial Safety, Marketing and HR teams. Ensured effective messaging was delivered across multiple communication platforms, including newsletters, video, email and infographics. • Executive communications — provided strategic counsel and communication support for members of the Executive Leadership team including media interviews, speaking engagements, investor presentations and internal team member messaging.• Global town halls — led quarterly town halls for Executive Leadership team members to reach their global teams and provide performance updates, strategic priorities and build team culture.• Recognition programs — managed the global recognition strategy for multiple business units including the communication plan, nomination process and announcement of winners.• Leadership summits — led content strategy and development for annual Senior Leadership meetings for the top 100 leaders in the company.• Strategic planning — developed the communication strategy and rollout plan for the annual strategic planning process. Built out supporting presentations, infographics and targeted communication to communicate to each business segment their priorities and goals for the year.• Team & culture communications — created and managed an HR editorial calendar for the chief HR officer that integrated recognition, performance, development, wellness and diversity & inclusion.

Greater Minneapolis-St. Paul Area

Led team of eight communication and support specialists responsible for all aspects of the internal communication strategy and execution to Target’s more than 1,800 stores and over 500 field leaders. Areas of responsibilities included Human Resources, Assets Protection and Healthcare businesses.• Inbound & outbound communications — ensured store leadership operated effectively by overseeing all outbound and inbound operational communication and support for all Target stores and store team members in the U.S. Managed six communication vehicles used to deliver clear, timely and relevant messaging and support.• Executive communications — guided senior executive leadership on communicating key messages, strategies and priorities to store teams through speeches, presentations and leadership messages.• Cross-functional communication programs — managed cross-functional communication plans for Target’s largest company-wide events, including the annual incentive program, flu shots, benefits enrollment and large merchandising initiatives (back to school and holiday).• Store support — Led communication efforts to answer store team member’s process questions through the Stores Research Contact Center.• Intranet content strategy — led the intranet strategy for Target stores, including news and events, best practices, job aids and content governance.• Streamlined communication — guided process for reducing communication to stores by more than 50 percent to allow store team members to focus on growing sales and improving productivity.

Greater Minneapolis-St. Paul Area

Built well-aligned strategic communication plans, hired, on boarded and trained a high-performing team of ten, and managed all communications delivered to the Canada store and field teams.• Organizational structure development — developed the internal communications team structure and recruited, hired, trained and led Target’s first global communications team.• Global communications strategy — developed the strategic communication strategy to support Target’s expansion into Canada, including vehicles, frequency and target audiences.• Store opening communications — Led cross-functional efforts to create processes for store operating structures, staffing recommendations and leader incentive plans for 124-store opening in 2013.• Intranet site development — led the team that designed, built and implemented the store’s intranet platform, available in English and French languages.• Executive communication — managed all senior leadership communications related to the Canada expansion, including presentations and speeches for the Canada annual sales meeting.• Monthly magazine — served as Editorial Director for a printed magazine that was delivered in two languages and provided the top priorities and focuses for the store teams each month.• Multi-language strategy — partnered cross-functionally to create and implement a dual language strategy that enabled communication to our English- and French-speaking team members.

Greater Minneapolis-St. Paul Area

Served as the primary day-to-day communication contact for Target’s Store Operations team supporting HR, Merchandising, Logistics, Assets Protection, Healthcare and Guest Experience.

Greater Minneapolis-St. Paul Area

Served as the primary day-to-day contact for a variety of agency accounts that included a mix of B2B and B2C clients. Wrote copy for a variety of mediums including print, web and electronic. Managed integrated communication campaigns that included Public Relations, Advertising, Marketing, Digital and Branding componentsAWARDS WONPRSA Classic Awards for Public Relations and Media Relations campaigns:• 2005• 2006• 2007

Greater Minneapolis-St. Paul Area

• Primary media contact for Men’s Cross Country and Track & Field; Secondary contact for Women’s Basketball.• Developed and laid out annual media guides and drafted feature articles for game programs.• Updated web site (gophersports.com) with game summaries and stats.• Assisted in holding news conferences and handling media requests for both coaches and athletes.• Staff member for national events including the Final Four and the NCAA Swimming and Diving Championships.