Daniel Ori Email & Phone Number

Chicago, Il, Us

Shelburne, Vermont, Us

• Responsible for growing revenue and driving the direct channel and Amazon businesses of Vermont Teddy Bear and Pajamagram brands• Leader of marketing/merchandising, ecommerce, analytics, email/SMS and social teams with multiple direct reports• Member of executive leadership team, outlining business and growth strategies and challenges, reporting to CEO• Lead and develop digital and Amazon strategies to deliver growth from paid and nonpaid channels: paid search, paid social, affiliate, video, display and SEO. Responsible for offline media, including radio and catalog.• Developed strategy, budget, media forecasting and analytics to measure against target KPIs and optimizing full funnel approach• Quantify marketing investment efficiency and manage variable spend models per established CPA, ROI and ROAS targets• Outline customer journeys on paid media and email, building audience funnels throughout funnel to increase CVR• Key accomplishments:• SEO: restructured site navigation and optimized pages, increasing organic traffic 110% and impressions 100% YoY• Paid media: rebuilt entire digital infrastructure, including site analytics and campaign structures, hired and onboarded digital agency• Creative: overhauled creative direction and messaging on social channels to improve performance

Chicago, Il, Us

• Lead performance and growth marketing and digital strategy for D2C/B2C direct response ecommerce channel for Hickory Farms and Wicked Good Cupcakes, a Shark Tank company we recently acquired in our startup, high-growth environment• Quickly scaled ecommerce business: more than doubled direct channel revenue during first four years, scaling business profitably against media spend, including a 4x increase in paid media channel revenue while increasing ROAS +70%• Responsible for driving digital ecommerce revenue, customer acquisition and demand generation across all digital channels, including paid search, paid social, customer acquisition, SEO organic search, programmatic display, YouTube/online video/linear/OTT, affiliate and influencer, identifying opportunities to deliver on challenging growth objectives• Own and manage digital media budgets.• Lowered customer acquisition costs (CAC) and the average customer age, while increasing lifetime customer value (LTV) and AOV through CRM, retention and prospecting marketing efforts• Develop paid social audience strategies and creative testing to grow brand outside of core demo; changes helped channel revenue increase 90% YoY• Manage digital, social media and analytics teams, ensuring integration and effective measurement with core media campaigns• Develop and execute SEO strategies to grow natural search traffic and revenue; leveraged SEO to find new product opportunities based on consumer demand, driving significant incremental revenue; implement online product merchandising• Led digital and SEO agency RFPs; lead agency relationships and develop opportunities for media efficiency and growth• Work cross-functionally with integrated marketing, web ops, product and retail teams, building relationships to implement digital strategies

Chicago, Il, Us

Boston, Massachusetts, Us

Clients: TransUnion, Emerson Electric• Lead strategic direction for digital direct response and customer acquisition, including mobile, programmatic, OLV, social, DRTV and radio• Develop KPIs to maximize ROI, integrating with Adometry multi-touch attribution to find efficient last-touch and cross-device CPO• Help develop consumer decision journey, including creative, messaging and media, to effectively target customers• Partner with clients to build differentiating product strategies and value propositions for future growth• Lead integrated team and deliver high-quality media planning for clients, ensuring message and experience aligns across platforms• Manage vendor relationships and determine opportunities for new partners• Help lead our office's Mobile Center of Excellence and contribute to new business opportunities

Boston, Massachusetts, Us

Client: Sprint Corporation• Cross-functional team leadership managing SEM, SEO and customer addition and retention strategies in highly competitive telecom market• Responsible for driving orders, managing $60MM annual budget and growing base and prospect audiences against KPIs• Partnered with Sprint e-Commerce team to analyze site traffic, test page layouts and find new opportunities to increase conversions• Oversaw online to offline retail strategy, working with Sprint retail teams to target consumers with a high propensity to convert offline• Provide strategic planning and direction for all services performed for the client• Developed and managed team of seven

Australia - China (Including Hk) - New Zealand - Singapore, Au

• Managed global marketing, CRM and lead generation / nurturing strategy, including email marketing and drip campaigns with Salesforce• Managed marketing automation platforms and integration with websites, implementing ways to reach new and existing customers• Developed and managed SEM, SEO, social media, content optimization and A/B testing strategies, organically increasing leads by 20% • Ongoing optimization and evaluation of campaign effectiveness, measured against KPIs• Created and implemented strategies for audience growth on digital and social media platforms• Owned delivery of marketing and media plan tactics, adhering to marketing budget• Managed and executed marketing and brand content and ad inventory across all digital platforms• Managed global websites following best practices for enhancing performance and optimizing conversion to sale• Developed, executed and measured effectiveness of digital campaigns including campaign concept creation, landing page development; email marketing automation / trigger campaigns; testing and optimization• Leveraged analytics to measure and report on performance of marketing programs to senior leadership on a regular basis

Kenosha, Wisconsin, Us

• Built out and led marketing department, developing digital and traditional strategies, product positioning and value propositions, brand strategy, vision, identity and communications to support business goals• Developed and managed budgets, evaluated media agency performance, set and reviewed KPIs to improve performance and ROI• Created Mix Tank, award winning and patent-pending mobile app and digital service for iOS and Android - Distilled highly technical features into consumer benefits, increasing usage and engagement - Led app product marketing effort, including communications, social media, video and digital campaigns, establishing KPIs - Product Manager: Created app product road map, designed interface, identified trends and opportunities, tested betas - Managed overseas development and cross-functional teams. Leveraged data to maximize consumer engagement and build new features. - App helped generate hundreds of thousands of dollars in new business was licensed to two multi-billion dollar companies• Partnered with sales team to build programs that supported local market priorities and aligned with brand and product strategies • Established customer experience guidelines to champion company and products; provided insights and analytics to improve processes• Led direct client relationships and contributed to business growth with strategic clients• Helped manage international relationships with partners in Germany and Argentina• Supported sales force with collateral and case studies for their individual markets• Presented monthly marketing metrics and results to executive team and clients• Mentored, trained and managed marketing department personnel• Led company website and redesign efforts and email marketing campaigns - monitored and reported metrics using Google Analytics, increased organic traffic 20% through SEO efforts

Kenosha, Wisconsin, Us