Daniel Ori Email & Phone Number

Chicago, IL, US

Shelburne, Vermont, US

• Responsible for growing revenue and driving the direct channel and Amazon businesses of Vermont Teddy Bear and Pajamagram brands
• Leader of marketing/merchandising, ecommerce, analytics, email/SMS and social teams with multiple direct reports
• Member of executive leadership team, outlining business and growth strategies and challenges, reporting to CEO
• Lead and develop digital and Amazon strategies to deliver growth from paid and nonpaid channels: paid search, paid social, affiliate, video, display and SEO. Responsible for offline media, including radio and catalog.
• Developed strategy, budget, media forecasting and analytics to measure against target KPIs and optimizing full funnel approach
• Quantify marketing investment efficiency and manage variable spend models per established CPA, ROI and ROAS targets

Chicago, IL, US

• Lead performance and growth marketing and digital strategy for D2C/B2C direct response ecommerce channel for Hickory Farms and Wicked Good Cupcakes, a Shark Tank company we recently acquired in our startup, high-growth.
• Quickly scaled ecommerce business: more than doubled direct channel revenue during first four years, scaling business profitably against media spend, including a 4x increase in paid media channel revenue while.
• Responsible for driving digital ecommerce revenue, customer acquisition and demand generation across all digital channels, including paid search, paid social, customer acquisition, SEO organic search, programmatic.
• Own and manage digital media budgets.
• Lowered customer acquisition costs (CAC) and the average customer age, while increasing lifetime customer value (LTV) and AOV through CRM, retention and prospecting marketing efforts
• Develop paid social audience strategies and creative testing to grow brand outside of core demo; changes helped channel revenue increase 90% YoY

Chicago, IL, US

Boston, Massachusetts, US

• Clients: TransUnion, Emerson Electric
• Lead strategic direction for digital direct response and customer acquisition, including mobile, programmatic, OLV, social, DRTV and radio
• Develop KPIs to maximize ROI, integrating with Adometry multi-touch attribution to find efficient last-touch and cross-device CPO
• Help develop consumer decision journey, including creative, messaging and media, to effectively target customers
• Partner with clients to build differentiating product strategies and value propositions for future growth
• Lead integrated team and deliver high-quality media planning for clients, ensuring message and experience aligns across platforms

Boston, Massachusetts, US

• Client: Sprint Corporation
• Cross-functional team leadership managing SEM, SEO and customer addition and retention strategies in highly competitive telecom market
• Responsible for driving orders, managing $60MM annual budget and growing base and prospect audiences against KPIs
• Partnered with Sprint e-Commerce team to analyze site traffic, test page layouts and find new opportunities to increase conversions
• Oversaw online to offline retail strategy, working with Sprint retail teams to target consumers with a high propensity to convert offline
• Provide strategic planning and direction for all services performed for the client

Australia - China (including HK) - New Zealand - Singapore, AU

• Managed global marketing, CRM and lead generation / nurturing strategy, including email marketing and drip campaigns with Salesforce
• Managed marketing automation platforms and integration with websites, implementing ways to reach new and existing customers
• Developed and managed SEM, SEO, social media, content optimization and A/B testing strategies, organically increasing leads by 20%
• Ongoing optimization and evaluation of campaign effectiveness, measured against KPIs
• Created and implemented strategies for audience growth on digital and social media platforms
• Owned delivery of marketing and media plan tactics, adhering to marketing budget

Kenosha, Wisconsin, US

• Built out and led marketing department, developing digital and traditional strategies, product positioning and value propositions, brand strategy, vision, identity and communications to support business goals
• Developed and managed budgets, evaluated media agency performance, set and reviewed KPIs to improve performance and ROI
• Created Mix Tank, award winning and patent-pending mobile app and digital service for iOS and Android - Distilled highly technical features into consumer benefits, increasing usage and engagement - Led app product.
• Partnered with sales team to build programs that supported local market priorities and aligned with brand and product strategies
• Established customer experience guidelines to champion company and products; provided insights and analytics to improve processes
• Led direct client relationships and contributed to business growth with strategic clients

Kenosha, Wisconsin, US