Supporting the growth of the organization through high-impact marketing copy that humanizes the brand, maximizes engagement, and drives SQL’s throughout the consumer journey.

Creative writing with a specialization in brand development and audience engagement. Skillfully manages and executes projects with a strong expertise and adherence to modern best practices and advertising strategies. Aptitude for increasing visibility across all digital platforms and social channels while emphasizing a distinctive brand voice which is then applied amongst a diverse portfolio of clients. • 10 years experience working with agencies and private clients as a creative writer/brand consultant for worldwide brands, household names, startups, local businesses, and e-commerce driven enterprise.• Concept curation, campaign building, and strategy development for B2B and B2C audiences wherein 360 campaigns are conceptualized and successfully executed using my brand expertise and proficiency for bold, unique language.• Content development across multiple platforms including brand focused content for websites, email sequences specializing in high open rates and strong CRO, SEO blogs for increased visibility, organic and paid social media campaigns yielding greater engagement, landing pages, radio and television ads, podcast ad-reads, technical copy, and SEO keyword research. • Campaign management with an emphasis on conceptualizing and developing strong campaign ideas for agencies and brands followed by oversight and execution of the project. Execution of globally recognizable campaigns via a strong ability to easily translate client strategies and goals into digital marketing campaigns with tangible/measurable results. • Team building, and asset management via strong collaboration with writers, designers, developers, and senior creatives to develop strategy that flows from ideation, research, and development, to editing and implementation.• Strong collaboration with writers, designers, developers, and senior creatives to develop strategy that flows from ideation, research, and development, to editing and implementation.

Responsible for leading the creative vision and direction of the agency. Working closely with clients to understand their business goals and develop creative strategies that effectively communicate their brand message and bring campaigns to life. • Leading the ideation and pitch process, along with creating presentations for existing and new business. Taking creative briefs and developing high-level creative strategies that serve as the foundation for big ideas, all the way to campaign execution. • Present creative concepts and work to clients, effectively communicating the rationale and strategic thinking behind creative decisions and budget.• Oversee the development and execution of integrated marketing campaigns across multiple channels, including email, social media, paid advertising, and print.• Creatively manage the in-house creative team, providing mentorship, guidance, and direction while fostering a collaborative, positive and innovative work environment.

Mastering the art of industry leading ideation and evocative creative direction.• Serve as interim creative director, ideating, writing, and implementing engaging content for all things mobile, OOH, print, video scripts, social/digital campaigns (organic and paid) for B2B and B2C audiences. • Conceive and execute KPI focused campaigns, producing creative assets, and developing ideas to effectively connect our brands with their audiences. • Collaborate with senior leaders across the organization to implement and execute novel creative strategies as they pertain to exceeding client expectations and outperforming financial goals.• Brand strategy architect - Use authorized creative autonomy to drive innovative direction, reestablish brand voice, and improve creative foundations for enhanced audience interaction.• Creative field general - Use tools to develop and build processes that actively promote scaling the business. Develop content and present pitches for new business opportunities in conjunction with senior leadership. • Inspire, manage and foster the day-to-day workflow and long term growth of my creative team, including freelancers and contractors, to help them reach optimal levels of performance; constantly leading with positive feedback, active communication, and eager listening.• Conceptualize and define parameters for brand strategy and tone of voice for elevated creative output geared toward brand evolution.• Advocate for the relationship between text and visual elements to ensure that words and images exist in perfect creative complement with one another to enhance user experience and foster allegiance to our brands.• Serve as liaison between agency partners, and marketing team, by leading creative kickoffs and outlining brand strategy for high-level production campaigns.

Indoor Cycling coach and mental wellness mentor • Built client roster with a focus on obtaining new clients• Fostered community amongst fellow instructors and created a specific class identity within the greater SparkCycle brand

Creative work is like pointillism…the big picture only comes together if you take care of the details first. • Lead short form and long form copywriting for Rhythm’s marketing initiatives, including advertising campaigns, press kits, product launches, ongoing communications and special projects.• Write and edit meaningful, action-oriented copy across all channels with a special focus on digital mediums (display, paid/organic social, SMS, email and eComm) implementing a “mobile-conscious” writing style• Support the social and business development teams through constant collaboration, ideation, and development of social specific creative for TikTok, Instagram, Twitter, Meta/Facebook, Google & YouTube.• Collaborate with Project Managers on scoping, resourcing, budgets, and timelines.

• Developed and implemented SOPs and handbooks • Oversaw quarterly changes to ensure profit and growth by setting reasonable and attainable goals • Hire and trained a strategic team who I could rely on to run daily operations in order to focus on bigger company goals • Managed business while focusing on financial projections, principle returns and best practices for continued growth • Maintained steady annual growth by implementing strong local outreach via social media, tectful market strategies, and eventually assisted in sale of business to The Cohn Restaurant Group in September of 2018

Worked as a creative and operational liaison between clients, agencies, freelancers and employees to produce original music for television and radio commercials. ensuring they were executed with excellence and precision. Role required building and overseeing teams of composers, extensive market research, creative writing, problem solving and definitive critical thinking. Was required to meet fire-drill deadlines while managing client expectations for the best interests of our clients and our company. • Served as head of creative content development for blog posts, website, social, creative briefs and jingles. • Used InDesign, Pro Tools, Photoshop and Premier Plus to create briefs and pitches for clients heavily reliant on vibrant, interesting and on-brand written and visual content. • Managed client deliverables and worked as the final editor on tight deadlines to ensure the completion of television advertising campaigns for Blue Cross/Blue Shield, Nike, Target, Sharp HealthCare, Visa, Morgan Stanley, Pepsi, Walgreens, People Magazine, BMW, and Facebook. • Developed and implemented a client facing web application which created new revenue in previously unavailable markets and bolstered existing sales by creating a more streamlined approach. • Ran daily operations for bi-costal offices, including social media management and curation, oversight of timeliness, setting daily production schedule, organizing client calls, and acting as project manager between client and team.• Created and oversaw new presentations and new pitch strategies that landed Facebook, Target and Walgreens as new clients. • Oversaw new client research and analytical content development in order to deliver tailored “on brand” briefs; often with little or no information due to strict NDA’s. • Increased digital asset sales by 300% in two years • Managed freelancers and staff creative in order to meet and exceed client expectations on time and below budget.

Website Construction/ Content Development/ Blog and SEO Management