Helping define and activate category-leading strategies at King & Partners, an agency at the forefront of lifestyle, hospitality, luxury and real estate branding. Bringing to life new-to-market brands and products, setting unicorns up for their next phase of growth, and helping established brands thrive in an ever-changing world.

Working as an independent consultant/strategist/engagement manager across various projects with leading and specialized agencies including Prophet, ERA-co, and With Projects. Cover various categories from real estate and major masterplan developments to new high-growth healthcare brands and global insurers - some notable projects with Google, MetLife and Evernorth/Cigna. Scopes have covered positioning, value propositions and portfolio architecture strategy, sustainability/category/macro trends research, comms strategy, creative strategy, and strategy for global identity systems.

(NYSE:HHH) Part of a tight-knit corporate brand team under CMO, working hand-in-hand with regional marketers and various teams, team leads, and partners across regions and projects.Notable activities: co-led company-wide 360 brand refresh with CMO and Head of People & Culture. Served as strategic advisor on company-wide brand-related issues including brand architecture; naming strategy; brand attribution and asset/ content creation; corporate comms and culture.Partnered with various stakeholders to deliver positioning, branding and communications for 20+ new real estate products and initiatives across our major places spanning New York, Texas, Las Vegas, and Hawaii. Projects included master planned communities, mixed-use, residential, office, hospitality, public spaces and incentive programs. Launched and delivered shared services, resources, and processes to empower product, sales & marketing, and stewarded the corporate brand during Board-initiated company strategic review.

Building a world-class brand, working across corporate brand and culture, and within our masterplanned communities, developments, and emerging projects across North America.

I worked with some of the world's most respected brands, ranging from ICT and insurance, to real estate development and mobility, helping them advance their brand, purpose, experience, and impact.

CO OP is a brand communications partner that strives to impact peoples' lives for the better. 
By fusing brand and communications we transform business visions into strategically led brand identities. Worked with a diverse set of clients across advertising, real estate, finance, healthcare, insurance, and government, on brand strategy; including competitive positioning, brand identity and communications.

CO OP is the North American branding and design partner of Havas Design+. ABOUT HAVAS DESIGN+Havas Design+ is a global branding and design community within the Havas global agency network. Our community is made up of 400 specialists from 12 unique companies and 12 international cities - Buenos Aires, Casablanca, Dubai, Dusseldorf, Libson, London, Madrid, Mumbai, New York, Paris, Prague, and Sao Paulo. Our focus is to share and adapt ideas based on culture, trends, and local issues. Our approach is a human, user, and local consumer-centric approach that connects differences across markets and borders.

Gust is the leading platform connecting startup companies with angel investor groups/ HNWIs, for early stage venture capital. Supported and led marketing efforts across email, digital content, and market research, as well as assisted with product development of the core platform and UX.

Supported development of New Zealand start-ups and entrepreneurs - from the initial market validation stage of defining their product, value proposition and business model, through to sales, business development and growth. I strongly endorse the vision and work of The Icehouse in driving New Zealand's economic growth through entrepreneurship.

Conducted research on international relations surrounding nuclear weapons and the influence of the domestic environment on states' foreign policy and nuclear stances.