Create strategic marketing plans for deploying transmedia IP across videogames, tabletop gaming, comics, and more.Develop community strategy, including social media management, PR outreach, and external marketing partnerships.Build out marketing budgets, source and collaborate with external agencies, and develop plans for internal marketing team growth.

Create strategic marketing plans for deploying transmedia IP across videogames, tabletop gaming, comics, and more.Develop community strategy, including social media management, PR outreach, and external marketing partnerships.Build out marketing budgets, source and collaborate with external agencies, and develop plans for internal marketing team growth.

Establish brand identity, art direction, and go to market plans for onboarded titles.Manage creative and community teams to drive content marketing, store page asset refreshes, and partner activations.Analyze store page marketing reports monthly to review impressions, social performance, click through rates, and more to discover areas of improvement and develop plans of action for uplift.

Launch new store pages and keep 30+ game store pages updated across PC, mobile, and console platforms, overseeing the creation of required trailers, art assets, and copy.Collaborate with creative teams to establish brand identity for new onboarded titles, including key art, logo development, and art assets.Analyze monthly marketing reports, updating developers with recaps of performance based on 9 different metrics and plans for future marketing support.Develop discount strategies for approved sales and marketing beats and submit to partners to drive back catalog sales.

Implemented big picture marketing plans to drive brand awareness, user acquisition, player retention, and player monetization for 4 different live service ('GaaS') F2P titles across console, PC, and mobile, catering to 50+ million players worldwide.Analyzed and built marketing reports for internal game and marketing teams and stakeholders and manage projects and budgets to maximize polish while minimizing overhead costs.Wrote scripts for cinematics and manage outsource development, from art asset delivery to music direction and narrative/lore reviews.Developed go to market strategies for titles, including influencer campaigns, community directives, brand identity, DLC releases, and asset direction (videos and art).Collaborated with the game team on art direction, cosmetic development, and narrative beats to make sure we exceeded audience expectations!Also performed Publishing Producer duties (below) from October 2022 to March 2023.

Established required asset pipelines on the production side to ensure timely delivery of assets such as UA ads, key arts, DLC products, videos, etc. Provided data and metrics to our games teams to help them understand player expectations and manage upcoming content development and direct external outsourcers throughout the production process.Collaborated with external partners (Sony, Microsoft, etc) to capitalize on marketing opportunities and storefront space to ensure visibility for new patches, content, and sales.

Directed marketing team to execute digital marketing strategies for Chuggington (featured on Disney) and other IPs to align with company growth and revenue goals.Developed RFPs and oversaw development of new digital initiatives (website, apps) to ensure we maintained brand identity while exploring emerging technologies.Managed social media platforms (Twitter, Instagram, and Facebook) and analyzed organic and paid growth, raising Twitter follower growth by 239%, impression share by 85%, and engagements by 348%.

Developed the department (25+ team members) through training presentations, KPI audits, weekly meetings and the creation of standard operating procedure (SOP) documents.Built strong relationships with internal teams through monthly check-ins to gather information about changes to products, reports, and product functionality to ensure the CS team had complete understanding of products and services.Assisted product onboardings with internal teams and external clients and handled escalations from high-profile accounts to ensure we met SLA and quality standards.

Optimized and kept up to date with 900+ client accounts on Salesforce and SaaS platforms.Coordinated with 15 sales executives across 6 markets to understand client and market needs.Increased SEO by over 8% and search traffic by 22% while working on an initiative to increase organic search to our websites.

Managed digital paid search, retargeting, and social marketing strategy for 24 key accounts.Optimized ad targeting and keyword bids across Facebook and Google Ads on a daily basis to ensure maximum visibility to consumers.Created monthly graphics for clients to use for social media ad campaigns and sale alerts.

Wrote 30+ articles relevant to current gaming trends, including a series of in-depth guides to Fallout 76's game systems, quests, and resource locations.Coordinated daily with editors and other contributors to brainstorm new ideas to fulfill content needs.Analyzed website traffic to ensure content was hitting viewership benchmarks.

Created 30+ illustrations and concepts for 4 different tabletop RPG handbooks.Coordinated with the Art Director during roughs, lineart, and coloring stages to get feedback and ensure each piece fit within the game's universe and lore.

Utilized Photoshop to edit 120+ photos daily to meet quality standards.Stitched edited photos together using Autopano Giga and Panotour Pro and uploaded to a DAM to create 360° apartment tours.

Led 20+ employees across both register and book departments, training them on best practices and delegating daily projects.Managed monthly comic book orders to ensure 30+ customer pull lists were provided for, which led our location to become the top comic seller in our district.Promoted company initiatives such as donation drives and specific product sales, helping our location become the top store in multiple company wide contests.

Created weekly art assets and marketing content for online promotions, trade shows, and client proposals.Participated in weekly teamwide meetings to provide project updates and collaborate with different teams.Took product shots for use in online listings and marketing assets.

Worked at the GameStop retail chain. You already know what this is.