- Directed operations of international educational travel program for thousands of participants annually, including: marketing, customer acquisition, customer success and customer journey to operations, logistics, education, and coordination of programs on the ground.- Built the organization into one of the largest and most successful accredited providers of Taglit-Birthright Israel, with annual revenue of over $5M- Developed and maintained culture of excellence with highest level of… Show more - Directed operations of international educational travel program for thousands of participants annually, including: marketing, customer acquisition, customer success and customer journey to operations, logistics, education, and coordination of programs on the ground.- Built the organization into one of the largest and most successful accredited providers of Taglit-Birthright Israel, with annual revenue of over $5M- Developed and maintained culture of excellence with highest level of customer service, and relevance with ever-changing target market demographics. Confirmed by external evaluationCustomer Success / Account Management • Recruiting, hiring, training, and managing team of 50+ employees across multiple departments • Managing Customer Success call center servicing over 5000 US clients annually• Managing customer facing teams servicing clients online and in the field• Designing and managing customer journey of thousands of applicants within tight deadlines• Designing and maintaining custom-built CRM system (front and back end interfaces)Marketing, Strategy and Operations • Strategic marketing and customer acquisition via multiple channels• Setting KPI’s for marketing and quality and managing and monitoring team’s performance • Developed customer feedback and evaluation mechanisms to facilitate informed decisions• Managing and coordinating operations and logistics, ensuring ongoing operational integrity• Implementing new technologies to maximize efficiency and productivity• Designing and developing new standards and operating procedures to streamline operations• Coordinating between a wide range of bodies/organizations mostly in the non-profit sector• Advancing and maintaining growth through creation and nurturing of strong and lasting strategic partnerships Show less

• Responsible for all Operations of Israel office, Marketing, and Education:*Marketing Responsibilities:• Strategic marketing planning, delivery, and data analysis resulting in continual customer growth• User acquisition – developing and coordinating successful acquisition programs to attract an increasing number of applicants amid strong competition in a tight market• Designing unique media assets for use across multiple platforms online, and offline• Social Media… Show more • Responsible for all Operations of Israel office, Marketing, and Education:*Marketing Responsibilities:• Strategic marketing planning, delivery, and data analysis resulting in continual customer growth• User acquisition – developing and coordinating successful acquisition programs to attract an increasing number of applicants amid strong competition in a tight market• Designing unique media assets for use across multiple platforms online, and offline• Social Media management, optimizing online presence for brand differentiation • Database management and segmentation for customized campaigns• A/B testing of email and Social Media campaigns to maximize ROI• Sourcing and managing outsource experts for SEO, Google AdWords, and FB ads• Design and updating of website UI/UX (built/updated two websites during tenure)• Execution of ongoing competitor analysis• Market research, surveys, and focus groups to stay at forefront of current trends*Operational/Educational Responsibilities- Dealing with operations and logistics of Israel Tours- Managing seasonal staff and field coordinators- Developing and updating materials for educational staff- Scrutinizing Taglit-sponsored field studies and surveys to improve program- Initiating, designing and coordinating niche and specialty programs- Responsible for communicating and enforcing rules and regulations- Running trips for participants with Special Needs Show less

Shlav bet then Miluim

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