As the second hire on the newly minted Customer Acquisition team, I am supporting the strategic expansion of this key company objective.✅ Strategic Go-to-Market Development: Orchestrate targeted campaigns and go-to-market roadmaps, integrating market research and innovative strategies to identify opportunities, resulting in a significant increase in new customer acquisitions within the competitive musical instruments retail sector.✅ Data-Driven Optimization: Create and implement advanced analytics tools to measure key performance indicators (KPIs) and establish Objectives and Key Results (OKRs). Proactively adjust strategies based on performance metrics, achieving continuous campaign optimization and enhanced overall performance.✅ New Product Introduction: Key stakeholder leading the product marketing strategy behind new product launches across instrument categories.✅ Competitive Landscape Analysis & Innovation: Continuously monitor industry trends and competitor activities, identifying opportunities for differentiation, brand positioning, and innovation within the musical instruments retail landscape.✅ Operational Excellence & Project Management: Ensure operational excellence by delivering on project timelines and requirements, overcoming potential roadblocks, and contributing to the seamless execution of go-to-market roadmaps. Maintain clear communication channels and consistently met Service Level Agreement (SLA) requirements.✅ Quantifiable Impact & User Experience Improvement: Spearhead strategies leading to measurable improvements in user experience and successful customer acquisition initiatives. Provide actionable insights and strategic recommendations for enhancing overall campaign effectiveness and impact.

Touring internationally and recording with major label and independent artists. Putting together, performing with and leading live bands while arranging music for the most impactful live performance. ✅ Notable performances on the world's largest stages and festivals include Lollapalooza ('17 + '18), Outside Lands ('17 + '18), Life is Beautiful, Bonnaroo, and many more. ✅ Recording/session work directly results in multiple platinum certifications and billboard charts for clients.

Producing, recording, writing with and managing portfolio of artists, managers, labels and other clients. Working cross-functionally to create and oversee production schedules and enable client growth. Scoring, composing and producing bespoke music for trailers. ✅ Work directly contributes to top billboard charting and multiple millions of streams for clients.

Sencit is a 360 music and sound design platform for theatrical advertising. Writing, composing, producing and performing bespoke and library music. ✅ Notable placements include Deathloop's Official Launch trailer and Rambo: Last Blood Official TV Spot. ✅ Music and Sound Awards Finalist for Best Original Composition 2022

Project managed and helped lead the publishing and licensing team in the administration, registration and exploitation of the publishing catalogue, assets, and copyrights. Built/managed relationships with external stakeholders. ✅ Generated over $300,000 in licensing revenue for a company with a limited roster, working with clients including Heineken and GoPro.

Point of contact for Found's artist roster and coordinated across stakeholders in response to our artists' needs. Developed and implemented forward thinking online advertising campaigns for new music releases. Measured metrics to quantify spends and optimize ROI on campaigns and strategies to meet artists' needs. ✅ Led long-term growth strategy for HAIM through album release, which resulted in gold and platinum records globally.✅ First to run audio advertisements and promotions on Spotify for artists' releases.