Danny Shafir Email & Phone Number

Tel Aviv District, Israel

As Head of Product and Projects at hyp (formerly CreditGuard), Israel's largest technology paymentservices company, I have led the hands-on implementation of most major strategic products and projects over the past 7 years. Key initiatives like Money Send/Visa Direct, Payment Link, and 3DSecure have significantly boosted Hyp's revenue, expanded the customer base, and helped merchants increase revenue and reduce costs.• Established the product department with the CPO, defined processes, and trained product managers.• Led product strategy for the Gateway platform, including market plans, use case analysis, roadmap and KPIs.• Initiated and developed product solutions: defining features, prioritizing sprints, planning MVPs, and launching.• Collaborated with the CEO, management, sales, marketing, R&D, projects, and customer service.• Led technical sales, prepared value propositions, managed pricing, presented to clients, and strengthened partner and client relationships.• Engaged with key players in the payments field: Bank of Israel, credit card companies, Shva, international schemes, payment hardware manufacturers, and PSPs. Serves on key committees including:• The Bank of Israel Payment Cards Committee.• The EMV Protocol Committee Board of Directors• The Israeli EMV Protocol Technical Committee

Bene Beraq, Tel Aviv, Israel

• Managed project management, integration, and customer service, overseeing 25 employees. Responsible for hiring, daily operations, training, and professional development.• Worked with major clients across industries like finance, insurance, telecommunications, airlines, retail, healthcare, and infrastructure, including Bank Hapoalim (bit), PayBox, gov.il, Harel, Pelephone, ELAL, Pango, FOX, Clalit Health Services, Tabit, Electra, and various e-commerce sites.• Personally led significant projects and supervised project managers as needed.• Project examples: EMV cross-market implementation, unique credit card registration solutions for apps (Super-Pharm, Poalim Wonder, yellow), and advanced payment and security solutions like Apple Pay and Google Pay.• Provided strategic consulting and support to business units, assisting in client meetings to understand business and technological needs, defined solutions, and estimated costs.

Israel

• Managed three areas: project management, integration, and customer service, totaling 20 employees.• Established, mentored, and managed a team of 5 project managers. • Reorganization of technical support and integration teams, expanding from 5 to 10 representatives and from one to 4 representatives, respectively. Organized and led workshops in collaboration with external consultants.• The teams provide service and technical support to thousands of the company's clients (SaaS service).• Organized and led service workshops in collaboration with external consultants.• Managed hundreds of projects and implemented advanced payment solutions with clients and business partners. • Positioning with the company’s clients and business partners as a t𝐭𝐫𝐮𝐬𝐭𝐞𝐝 𝐚𝐝𝐯𝐢𝐬𝐨𝐫 in the field of payment solutions.

Kfar-Saba, Israel

• Established and managed e-learning project partnerships with business partners and clients.• Led a strategic project to develop an online private lessons portal for the Ministry of Education, aimed at providing professional teachers in peripheral areas.• Handled specification, development (including UX/UI), QA, and defined technological and logistical infrastructures for recruiting and managing teachers, salaries, and a support center

Israel

• Lled and managed strategic global cross-organizational projects and processes, reporting to COO & CIO.• Led a strategic project for the acquisition and implementation of a core system for container loading planning on cargo ships. Responsible for managing the process, RFP, SOW, and contract signing with international suppliers.• Led additional global projects, analyzing and defining user needs, developing interfaces, managing testing, and implementing systems in ZIM's branches worldwide (SAP-BI based tariff management and e-invoice systems).

Israel

• Led strategic projects to establish infrastructure for financial processes for private customers, businesses, and suppliers.• Led a major project to develop the company's billing system for electric car charging consumption with IEC Company.• Defined, developed, and implemented cross-organizational processes and technological solutions in the organization's core systems (BI, SAP, CRM, GIS) for the Strategy and Finance departments, while reporting and presenting progress to senior management

Israel

Isracard, one of Israel's top three credit card companies. Led strategic projects and products including a credit card factoring system, loan systems for private/business sectors, and off-bank credit cards loyalty programs ("Hever"). Recognized as a company expert, frequently requested by marketing and sales managers to assist in translating business requirements into technical specifications, estimating costs and resources, and creating documents for senior management and customer proposals.• Led a team of 4 project managers and systems analysts.• The team won third place in the Project of the Year (POY) award by PMI and an excellence award by ILMA.• Led projects that delivered substantial and immediate business outcomes (issuing 70K off-bank credit cards in 7 days).• Created multi-year work plans for 4 departments, translating business requirements into development needs.• Managed matrix interfaces with marketing, sales, strategy, finance, legal, R&D, operations, and QA, while handling budget and quality metrics.• Understood user and customer requirements, emphasizing a holistic view in solution implementation and functional innovation in the credit market.

Israel

• Led a team of three project managers and system analysts. Two PM I mentored won "Employee of the Year" awards.• Developed innovative credit products, including an advanced factoring system, rapidly enrolling hundreds of businesses and significantly boosting profitability with monthly clearing cycles of hundreds of millions of NIS.• Founded the credit and finance division, swiftly developing and delivering products and systems for business loans.• Developed a BI-based system for aggregated business data analysis for decision-making and credit risk management.• Reported progress to senior management and led steering committees with senior executives.

Israel

• Defined system and product requirements (business, Tech. & Regulation) broke them down into tasks for the development teams, and managed schedules across all organizational units.• Developed innovative credit products (loans, gift/prepaid cards) that significantly increased the company's revenue.• Received prestigious awards such as "Employee of the Year" and "CEO Excellence Awards.• Worked with senior management and presented project statuses and results in CEO forums.

Israel

• Leading cross-organizational improvement and efficiency projects for various companies.• Offering consulting services to Israeli companies, focusing on analyzing and implementing cross-organizational processes to optimize operations, reduce costs, add value, and enhance financial performance.

M.B.A., Business Management

B.Sc., Industrial & Information System Engineering

A.Sc, Electronic & Computer Engineering