Danny Shapiro Email & Phone Number

New Orleans, LA, US

Mclean, VA, US

• Currently lead technology product launches across the business, focusing on information and cloud security.
• Spearheaded a highly collaborative tech adoption involving product, architecture, infrastructure, security, support, and advocacy teams; created and executed customized launch plans for user adoption.
• Conducted client rebrand to provide a consistent look, feel, and voice and drive employee awareness.
• Transformed internal website – reducing pages by 75%, improving experience, and enhancing information access.
• Administered planning, promotion, and execution of a yearly divisional event that doubled goal attendance.

Fairlawn, Ohio, US

• Developed multichannel strategic communication plans and product campaigns, including key activities and budgets, that drove customer awareness, acquisition, and retention, and exceeded yearly sales goals.
• Implemented Go-To-Market strategy for first paid product to existing segment, achieving key yearly KPIs in 5 months.
• Managed inhouse takeover of delayed consultant-run product launch and delivered revamped, on-time materials.

Mount Pleasant, SC, US

• Accelerated email marketing output 3x by leveraging targeted communications to new and existing customers.
• Expanded webinar program into robust series, increasing webinar volume by 4x and audience size by 10x.
• Designed marketing resource hub for sales team driving easier access to relevant, updated materials and content.

Mount Pleasant, SC, US

• Launched products to two new market segments – campaigns included print, digital, webinar, social, and email.
• Overhauled marketing list by building a tool for segmented targeting, eliminating overlapping emails for 30% of users.
• Analyzed metrics to derive key insights, campaign effectiveness, and engagement for 40+ products across 10 segments.

Tallahassee, Florida, US

• Guided social media outreach, marketing, and digital advertising; designed campaigns that grew digital fundraising and membership recruitment.
• Created social media fundraising strategy that generated a 3x return on spending.
• Coordinated membership engagement campaign that led to the placement of permanent signage in 150+ state parks.

Tallahassee, Florida, US

• Grew social platforms 12x using organic and paid tactics to drive awareness, engagement, and donations.
• Established automated media outreach strategy, earning placement in state and national publications.
• Propelled digital distribution of newsletter 2x, increasing audience size through enhanced email capture.

• Led high school athletics team including development of athletes, planning and budgeting, and community relations.
• 4x national finalist.

Tallahassee, FL, US

• Updated and maintained data collection and other administrative tasks for a large-scale, grant-funded research study.
• Maintained and updated information in statistical databases, ensuring access to interactive and batched statistical analysis.

Executive Mba, Cybersecurity Risk Management

Bachelor Of Science - Bs, Psychology

Bachelor Of Science - Bs, Human Development And Family Studies, General