I helped organizations reach their revenue potential by developing, planning, and supporting fresh and insightful strategies to improve Cross-Functional Leadership, Sales, Marketing, Business Development, Technical Teams, and CRM alignment.

Consulted for an Augmented Reality BOPIS and eCommerce Fulfillment solution start-up. Coached executive team through seed fundraising round.  Developed and planned product strategy, go-to-market strategy, sales process, marketing strategy, pricing, and customer support programs. Implemented and designed CRM. Developed KPIs, dashboards, and reporting

Provided organizational leadership for the IT department, assisting with the transition from an internal software platform to cloud-based technologies. Responsible for leading core strategy development for technical projects and products across multiple verticals. ⦁ Collaborated with Executive Leadership to reengineer internal enterprise systems.⦁ Oversaw ERP, WMS, CRM, and HelpDesk functions.⦁ Identified and lead opportunities for software enhancements.⦁ Created a successful go-to-market strategy to support optimized product launches.⦁ Drove technical project planning, delivery, sales and marketing. ⦁ Contributed to development planning and design across various product features.

Partnered with two premier Salesforce ISV sister companies in the enterprise eCommerce merchant solutions industry, Reputation Studio and Cloud Conversion. Executed the strategic technical vision behind sales, marketing, strategic partnerships, support, development and customer experience.⦁ Led the expansion of existing platform functionality, scaling market reach through customer analysis, impactful marketing strategies and innovative sales initiatives.⦁ Implemented CRM platforms and corporate websites, guiding all aspects of content strategy, branding, process optimization, execution, system optimization and vision alignment.⦁ Reconciled past due revenue by reengineering accounts receivable and escalation processes.⦁ Launched an enhanced customer pricing model, increasing ACV by 375%.⦁ Streamlined customer service and ticketing processes, reducing average open days from 175 to two and average response time from seven days to two hours.⦁ Built and led team that resolved 150+ open customer tickets spanning two to four years in age within six months.⦁ Evaluated onboarding processes and coached the implementation of a customer-facing Gantt chart, reducing average onboarding time from six months to 30 days.⦁ Cultivated new sales strategies for Cloud Conversion and Reputation Studio, increasing booked new recurring revenue by 632% within the first year.⦁ Established compelling marketing campaign strategies, increasing Cloud Conversion and Reputation Studio's inbound leads by 394% and building 300+ pipeline deals.

Partnered with two premier Salesforce ISV sister companies in the enterprise eCommerce merchant solutions industry, Reputation Studio and Cloud Conversion. Executed the strategic technical vision behind sales, marketing, strategic partnerships, support, development and customer experience.⦁ Led the expansion of existing platform functionality, scaling market reach through customer analysis, impactful marketing strategies and innovative sales initiatives.⦁ Implemented CRM platforms and corporate websites, guiding all aspects of content strategy, branding, process optimization, execution, system optimization and vision alignment.⦁ Reconciled past due revenue by reengineering accounts receivable and escalation processes.⦁ Launched an enhanced customer pricing model, increasing ACV by 375%.⦁ Streamlined customer service and ticketing processes, reducing average open days from 175 to two and average response time from seven days to two hours.⦁ Built and led team that resolved 150+ open customer tickets spanning two to four years in age within six months.⦁ Evaluated onboarding processes and coached the implementation of a customer-facing Gantt chart, reducing average onboarding time from six months to 30 days.⦁ Cultivated new sales strategies for Cloud Conversion and Reputation Studio, increasing booked new recurring revenue by 632% within the first year.⦁ Established compelling marketing campaign strategies, increasing Cloud Conversion and Reputation Studio's inbound leads by 394% and building 300+ pipeline deals.

Served as a founding member of market leading eCommerce Warehouse and Inventory Management solutions organization, responsible for building and leading sales and go-to-market strategies, partnerships, pre-sales project development, account management and customer success. Recognized for developing scalable sales, marketing and content development strategies, successfully growing overall market engagement.⦁ Built pricing models and developed revenue, upsell and conference trade show strategies.⦁ Led Go-to-Market and vertical marketing strategies.⦁ Led the data scheme design, integration build, and administration of three separate CRMs to influence sales and marketing reporting.⦁ Grew, developed sales operations models, and managed a dynamic team of enterprise solution sales associates.⦁ Increased target market through leading Sales Engineering efforts from $63.2M to $1.5B⦁ Generated a 325% increase in close rate, reducing the average eight-month closing period to 20 days.⦁ Contributed to a consistent triple-digit increase in new YOY MRR by developing partner programs that increased the existing partnership base from two partners to 60 within three years, representing 63% of total revenue.⦁ SkuVault was recognized as Inc 5000 (2016, 2017, 2018) Louisville Hot Dozen Award (2014), Fast Dozen (2015 and 2016) and a Fast 50 Award recipient (2015 and 2016) and was nominated for Entrepreneur of the Year Award (2016).