Danny Starr Email & Phone Number

Ottawa, Ontario, Canada

As the Brand Manager, I am responsible for supporting a cohesive brand experience via multiple platforms and touch points throughout Invest in Canada’s marketing activities to brand Canada as a premier foreign direct investment destination.In order to accomplish this, I do the following:-Oversee and implement global branding campaigns with the Agency of Record and other marketing agencies, covering areas like: creative development, research, media planning and performance… Show more As the Brand Manager, I am responsible for supporting a cohesive brand experience via multiple platforms and touch points throughout Invest in Canada’s marketing activities to brand Canada as a premier foreign direct investment destination.In order to accomplish this, I do the following:-Oversee and implement global branding campaigns with the Agency of Record and other marketing agencies, covering areas like: creative development, research, media planning and performance measurement.-Lead the planning, creative, and production work of graphic design team and suppliers (videographers, writers, printers, etc.).-Collaborate with Invest in Canada team and partners to maintain brand integrity across all marketing initiatives and communications (website, print, campaigns, events, etc.).-Analyze brand positioning and consumer insights and conduct competitor analysis.-Measure and report performance of branding efforts and assess return on investment and key performance indicators Show less

Ottawa, Canada Area

As a Director of Strategy my goal is to combine my keen understanding of performance-based marketing communications with a passion for storytelling that changes perceptions and delivers results. I work with a range of clients from nonprofits to associations and private companies in both B2C and B2B industries. I led a team that developed a strategy and delivered a multi-channel campaign for a retailer that delivered a 600% return on investment. We also developed the branding… Show more As a Director of Strategy my goal is to combine my keen understanding of performance-based marketing communications with a passion for storytelling that changes perceptions and delivers results. I work with a range of clients from nonprofits to associations and private companies in both B2C and B2B industries. I led a team that developed a strategy and delivered a multi-channel campaign for a retailer that delivered a 600% return on investment. We also developed the branding (name, visual identify, brand voice/personality) for Ottawa's first food hall, Queen St. Fare, and managed the marketing and communications efforts to support the launch. During that time, we managed to grow Instagram followers from 0 to over 3,000 in just six weeks with over 80% of our followers being in our target audience. This was accomplished with absolutely no paid media budget. I have also developed national-level member engagement and membership recruitment campaigns for associations, and developed marketing communications strategies for foundations. One campaign strategy that I developed for a national organisation did 250% of the client’s initial goal and ran for three consecutive years. My experience goes from creative to branding to implementation. I've acted as creative director, copywriter and coordinator. I've written everything from video scripts to ad copy and 50-page strategic plans. I have developed campaign strategies, pitched them to key decision makers and then delivered the campaigns with success in high-pressure situations. Show less

Ottawa, Canada Area

I help small to medium sized businesses grow revenue by using a customized mix of online and offline marketing tactics including SEO, advertising and social media.

Ottawa

Managed and delivered marketing and communication activities for 8 franchise locations across Ontario and Quebec grossing over 3 million dollars in annual revenues.Implemented and marketed ecommerce stores for 5 franchise locations, increasing overall conversion rate by over 100% and online revenue by over 50% in an 8 month period. Managed and optimized a franchise sales lead generation program, reducing cost-per-lead by over 50% in a 4-month period. Advised senior… Show more Managed and delivered marketing and communication activities for 8 franchise locations across Ontario and Quebec grossing over 3 million dollars in annual revenues.Implemented and marketed ecommerce stores for 5 franchise locations, increasing overall conversion rate by over 100% and online revenue by over 50% in an 8 month period. Managed and optimized a franchise sales lead generation program, reducing cost-per-lead by over 50% in a 4-month period. Advised senior management and trained franchisees and store staff on marketing best practices for tactics including but not limited to social media marketing, print advertising, email marketing and brand marketing.Developed community outreach and brand building activities ranging from grand openings, store events to charity fundraisers. Show less

Ottawa, Canada Area

The Voice is a monthly podcast that is syndicated national and internationally through various IABC chapters and focuses on issues and current events in the marketing and communications field. During my time as co-host, I covered topics such as email marketing, digital transformation and brand journalism.

Leveraged extensive experience in offline and online marketing tactics to manage all aspects of iWatchLife’s North American go-to-market strategy.Utilized testing and conversion tactics to grow revenue by 275% compared to the previous year. Generated reports and performed data analysis on key performance metrics to provide insight to senior management for decision making. Supported and managed the creation of all marketing materials, packaging and help documentation… Show more Leveraged extensive experience in offline and online marketing tactics to manage all aspects of iWatchLife’s North American go-to-market strategy.Utilized testing and conversion tactics to grow revenue by 275% compared to the previous year. Generated reports and performed data analysis on key performance metrics to provide insight to senior management for decision making. Supported and managed the creation of all marketing materials, packaging and help documentation for the launch of a partnership with Samsung Electronics in retail outlets that included Costco and The Source.Managed internal and third-party resources and coordinated the work of project teams to deliver marketing, sales, partner and tradeshow marketing programs.Recruited, retained and managed marketing resources including internal staff and third-party vendors. Show less

Computers for Communities is an Ottawa-based non-profit that seeks to bridge the digital divide throughout Ottawa's lower-income areas. Donated computers are refurbished with open-source software by volunteers who can even earn themselves a computer in the process. I volunteered as partnership director. My role was to identify and engage and manage partnerships with organizations that can provide computers, space, funds or expertise.I also served on the board of directors and… Show more Computers for Communities is an Ottawa-based non-profit that seeks to bridge the digital divide throughout Ottawa's lower-income areas. Donated computers are refurbished with open-source software by volunteers who can even earn themselves a computer in the process. I volunteered as partnership director. My role was to identify and engage and manage partnerships with organizations that can provide computers, space, funds or expertise.I also served on the board of directors and help steer the direction of the organization as it moves into it's first years as an incorporated non-profit. In addition to this, I frequently developed content such as blog posts and press releases and managed the organization's social media presence. Show less

As a volunteer member of the Ashbury College Alumni Association, my role as Community Manager of LinkedIn is to grow the Ashbury alumni network on LinkedIn and deepen the connections between alumni and the school.

Contract position responsible for communications, project management, web content development and publication management.Developed social media strategy and connected with influential contacts in Twitter, resulting in a message reach 33 times greater than follower count. Developed editorial concepts and wrote copy for bi-annual industry publication. Also wrote copy for National Post supplement on biotechnology.Also responsible for writing press-releases and web content… Show more Contract position responsible for communications, project management, web content development and publication management.Developed social media strategy and connected with influential contacts in Twitter, resulting in a message reach 33 times greater than follower count. Developed editorial concepts and wrote copy for bi-annual industry publication. Also wrote copy for National Post supplement on biotechnology.Also responsible for writing press-releases and web content while managing National Biotechnology Week website. Show less

Roam Mobility is dedicated to helping people across North American access the most affordable roaming charges for mobile phones and Smartphones. As an independent technology provider, Roam Mobility is able to offer customers reliable roaming at a fraction of the rate the major network providers charge. Proprietary SIM card technology and the freedom of “unlocked” mobile phones lets Roam Mobility offer a simple, low-cost solution — FREE incoming calls in over 65 countries, FREE… Show more Roam Mobility is dedicated to helping people across North American access the most affordable roaming charges for mobile phones and Smartphones. As an independent technology provider, Roam Mobility is able to offer customers reliable roaming at a fraction of the rate the major network providers charge. Proprietary SIM card technology and the freedom of “unlocked” mobile phones lets Roam Mobility offer a simple, low-cost solution — FREE incoming calls in over 65 countries, FREE incoming SMS from anywhere in the world, and the most affordable rates for outgoing calls.My duties at Roam Mobility include identifying and establishing relationship with channel partners, representing the company at trade shows and negotiating channel agreements. Show less

Laplink Software is over 25 years old and a worldwide leader in file transfer, synchronization, remote access, and migration. The company's flagship product PCmover, is the ONLY software the moves files, settings and applications to a new PC. It is the best-selling product of its kind in the world. My duties at Roam Mobility included the management of every aspect of the company's marketing and communication strategy in four languages across the entire world.

Vancouver, Canada Area

Dual Sub-Specializations: Marketing and Business StrategyHired full-time by Laplink Software after 1 year in full time MBA, completed degree in part time program. Extra-Curricular Activities: - President of MBA Marketing Club: Organized guest speakers and networking events - Market Research for UBC Sustainability Office: Conducted primary and secondary research- Marketing Promotion for MF Global's Global Business Risk Management Forum: Drove attendance at two-day event… Show more Dual Sub-Specializations: Marketing and Business StrategyHired full-time by Laplink Software after 1 year in full time MBA, completed degree in part time program. Extra-Curricular Activities: - President of MBA Marketing Club: Organized guest speakers and networking events - Market Research for UBC Sustainability Office: Conducted primary and secondary research- Marketing Promotion for MF Global's Global Business Risk Management Forum: Drove attendance at two-day event focused on risk management. Show less

- Optimized the use of email as a marketing tactic by developing and sharing best practices within the agency network assigned to Microsoft’s business to business relationship marketing in 29 major countries.- Generated global benchmarks by compiling and analyzing global response data using custom built applications in order to optimize marketing strategies. - Managed the design and implementation of data compilation and analysis tools with internal resources that included application… Show more - Optimized the use of email as a marketing tactic by developing and sharing best practices within the agency network assigned to Microsoft’s business to business relationship marketing in 29 major countries.- Generated global benchmarks by compiling and analyzing global response data using custom built applications in order to optimize marketing strategies. - Managed the design and implementation of data compilation and analysis tools with internal resources that included application programmers and database developers.- Ensured process and policy compliance by designing and delivering online training sessions to an international audience of agency staff. Show less

Wonderland is one of the largest chains of private English as a second language schools in South Korea. Students participate in either kindergarten or after school immersion programs. - Developed and implemented daily English curriculum for Korea speaking students in subjects ranging from Math to Science.- Marketed the school by acting as a representative in the community and conducting free English lessons in public spaces. - Supervised and facilitated cultural off campus… Show more Wonderland is one of the largest chains of private English as a second language schools in South Korea. Students participate in either kindergarten or after school immersion programs. - Developed and implemented daily English curriculum for Korea speaking students in subjects ranging from Math to Science.- Marketed the school by acting as a representative in the community and conducting free English lessons in public spaces. - Supervised and facilitated cultural off campus retreats for groups of over 30 students aged 5 to 9 years old. Show less

- Managed a portfolio of accounts generating upwards of US$3 million in annual revenue.- Leveraged extensive technical knowledge to recommend solutions to clients that maximized their independence and use or the DARTmail email marketing application.- Consulted with clients both in person and online to identify and generate strategies to achieve email marketing goals. - Ensured a company wide understanding of email marketing best practices and tools by conducting regular training… Show more - Managed a portfolio of accounts generating upwards of US$3 million in annual revenue.- Leveraged extensive technical knowledge to recommend solutions to clients that maximized their independence and use or the DARTmail email marketing application.- Consulted with clients both in person and online to identify and generate strategies to achieve email marketing goals. - Ensured a company wide understanding of email marketing best practices and tools by conducting regular training sessions. - Networked and recruited talented individuals for the Technical Account Manager position.- Partial list of clients includes ecommerce properties such as BarnesandNoble.com, Polo.com, WeightWatchers.com and content publishers such as Reader’s Digest. Show less

Foundational Certificate, Management Excellence Certificate

Mba, Sub-Specializations: Marketing, Business Strategy

Activities and Societies: President - Marketing Club -Organized guest speakers and networking events. -Networked with Vancouver-area.

Bachelor Of Commerce, Marketing

Activities and Societies: Men's Rugby

Education record