Danny Trotter Email & Phone Number

Saint Petersburg, Fl, Us

St Petersburg, Florida, United States

Louisville, Kentucky Area

Directed the digital department, consisting of 7 digital/social media producers, and handled digital strategies for 3 station departments. Oversaw the digital department’s social media sites (Facebook, Twitter, Insta¬gram), maintaining the #1/#2 market spot on Facebook and growing followers by 23,000+ in 2018. Total interactions for 2018 were 4.39 Million on Facebook as a result of producing engaging content informed by in-depth analytic assessments. In 2018, all platforms combined resulted in 4 million visitors, 1.9 million video views, 38 million page views and approximately 2.7 million app opens. Conducted bi-weekly meetings with the digital team to go over strategies, story ideas and trends identified through daily monitoring of social sites. Weekly meetings with all internal department heads to discuss digital’s performance and provide updates on digital strategy progress for all departments. Oversaw and created social coverage for some of the largest events in Kentucky including: Kentucky Derby (157,813 people), Thunder Over Louisville (800,000 people), and WHAS Crusade for Children (raised over 5.6 million). Managed stations app setup and push alerts to drive user interaction with key content. Worked with marketing department to setup unique landing pages and ap¬proved ads posted on social media.

Tampa/St. Petersburg, Florida Area

Managed website through Wordpress and all of its content. Setup ad schedule and cre¬ated email campaigns for their bi-monthly issues. Use Adobe Photoshop and Dream¬weaver to create graphics and keep website updated. Routinely worked on projects with specific deadlines to meet the needs of the magazine publisher.

Tampa/St. Petersburg, Florida Area

Managed station’s Facebook, Twitter, and Instagram pages and viewer contests. Oversaw the sta¬tion’s digital content producers to ensure delivery of creative, timely content to engage audiences in key news stories. Created content strategy based on real-time analytics and trending media each day. Created and scheduled daily posts on social media. Cross-posted and amplified content across the stations web and social media properties. Cut video from newscasts and CBS affiliates to go along with stories that have been posted. Created graphics to be used on social pages, in contests and on the website. Collaborated with promotions and marketing department regarding social/television con¬tests, graphics, and content. Delegated and prioritized daily tasks and news to digital content producers. Strategized with Digital Director regarding social posts and reporters’ stories to increase viewer engagement on social media platforms. Provided support to TEGNA digital and social departments on Lakana and other social media platforms.

Tampa/St. Petersburg, Florida Area

Use of Adobe Creative Suite in a production atmosphere to create and modify ads for Verizon Yellow Pages. Performed five-point checks on ads to ensure customer informa¬tion was correct when printed within production quotas and above required 97% accuracy.