♦ Consult for B2B and B2C companies needing direction on brand strategy, new channel testing, product development, and website launches♦ Create customized client-focused and customer-driven multi-channel strategy♦ Apply cross-industry insights, strong direct response background, and best practices to generate recommendations♦ Integrate digital and traditional channels to meet acquisition, retention, lead generation and customer engagement goals

Project #1: Annual Report DevelopmentClient: Career Gear♦ Developed the marketing strategy for the creation of annual report for Career Gear, a New York-based not-for-profit, helping men from under-served communities re-enter the workforceProject #2: Branding and Key Messages RecommendationsClient: St. Ignatius School♦ Conducted discovery, including competitive analysis, marketing audit, stakeholder interviews♦ Collaborated in developing a brand strategy, resulting in a differentiated positioning; clarified mission statement; and messaging targeting key segmentstive analysis, marketing audit, stakeholder interviewsProject #3: Annual Report DevelopmentClient: St. Ignatius School♦ Provided guidance on the new brand strategy to a second volunteer team and collaborated in the development of St. Ignatius School's 2016 Annual Report Project #4: Branding and Key Messages RecommendationsClient: Exodus Inc.♦ Conducted discovery, including competitive analysis, marketing audit, stakeholder interviews♦ Collaborated in developing a brand strategy, resulting in a differentiated positioning; clarified mission statement; and messaging targeting key segments

♦ Created a strategy to test a new online membership product targeting professional real estate professionals seeking continuing education and professional development♦ Generated recommendations for creative direction, product positioning, copy testing, contact strategy, and customer segmentation♦ Investigated product fulfillment and UX capabilities and directed the creation of landing pages, email tests♦ Developed a complete product website, enabling continual iterative testing and optimization

♦ Developed and implemented marketing and overall communication plan to maximize B2B lead-generation at the top of the funnel through digital ads, SEO, email, and social media, for Scholastic’s professional development services B2B marketing arm♦ Facilitated internal partnerships to implement a renewal and acquisition plan for the launch of an online professional development tool ♦ Correctly identified and implemented SEO/SEM best practices, and subsequently mapped-out specs for a website redesign to improve user experience and facilitate lead-generation and conversion ♦ Conducted competitive analyses that guided development and positioning for new digital and online products and services♦ Wrote copy and collaborated to design effective digital and print marketing communications and promotions

♦ Created customized multi-channel integrated digital marketing plans to attact new publishers to the Zinio interactive digital magazine platform and to suppport numerous high-profile international and domestic client efforts♦ Increased digital sales by 488% vs. the prior month for a one of our international digital newsstand partners♦ Conceptualized and project managed an integrated digital promotion for a major digital sports title and its interactive app in order to maximize client revenue, increase app downloads, and generate incremental digital magazine subscribers♦ Drove a 45% increase in month-over-month sales of digital magazine sales with global content marketing targeting with in-app offers, Facebook contests, app launches, Twitter offers and seasonal promotions♦ Identified untargeted U.S. Hispanic segments and created customized communications plans and promotional offers for publishers seeking to test and expand their penetration into this market

♦ Directed CRM and acquisitions mailings for Verizon’s FiOS, internet, and phone products♦ Managed the rebranding creative during the transition of Verizon FiOS customers to Frontier Telecom

♦ Tested successfully B2B acquisition direct mail for Unit7 client Reliant Energy, improving response 31% by combining multi-touch strategy, SIC segmentation, targeted creative and copy♦ Doubled the response of the Hispanic segment with win-back-targeted copy and Spanish-language creative

♦ Managing the execution loyalty marketing efforts for the BA Executive Club for Carlson Marketing Worldwide♦ Provided client consultation on email newsletter best practices; creative development of email and direct mail, offer testing, and analysis; and campaign execution

♦ Improved customer retention for SIRIUS XM Radio Inc. by 23% with ad-hoc direct mail marketing efforts and expansion into untapped customer segments with customized partner marketing collateral.

♦ Concepted and tested direct mail creatives and tested new list categories. One of the direct mail pieces tested, was a "freemium" bookmark. The direct mail piece was featured in a blog write-up by @DeanRieck: http://www.directcreative.com/blog/cheap-direct-mail-ideas-can-work-wonders

♦ Managed the new business and retention programs for the following Bonnier magazines: Popular Science, Ski, Skiing, Outdoor Life, Field and Stream, Motor Boating, Saltwater Sportsman, and Yachting♦ Managed the creative and production process, as well as the list planning for new offers utilizing media across all channels including--email, direct mail (DM), online, magazine cover wraps and insert cards♦ Drove increase in gift renewals by 35% vs. the prior season by implementing tiered pricing offer, including additional efforts and refining the list segmentation

♦ Progressively promoted and given greater responsibility. Positions held: - Ad Sales Assistant—People en Español Advertising Sales - Assistant Marketing Manager—Direct Mail for People, People en Español and Teen People - Associate Marketing Manager—Cross-Sell Marketing - Senior Marketing Manager—Multi-title Up-sell Marketing and B2B Direct Mail ♦ Managed dozens of B2B and B2C acquisition and retention programs, including strategy for monthly direct mail with annual volume of 21+million and budget of $9 million. ♦ Collaborated with partners on cross sells on web pages, pop-ups, banners, e-mail, cover wraps, insert cards, and invoices. ♦ Managed budgeting, expense tracking, forecasting, projections, creative development, analysis and campaign management. ♦ Interfaced with internal/external clients and liaised with dozens of Time Inc. titles including - People, Teen People, People en Español, Real Simple, Time, Sports Illustrated and Fortune. ♦ Conceived and implemented B2C added value - Editor's Choice Mini-magazine, targeting loyal customers. The program was awarded the Time Consumer Marketing President's Award. ♦ Developed Time Inc.'s first viral email marketing program, resulting in 45% participation. ♦ Increased subscriptions by 60% through targeted, personalized CRM promotions, with database segmentation and new marketing programs which included change-of-address (COAs), paid acknowledgements, wraps, and auto-renewals. ♦ Developed and launched People en Español direct mail control creative targeting the female Hispanic market♦ Designed integrated added-value programs for advertising clients in response to RFPs.

♦ Taught physics, chemistry, astronomy, earth science, health, and mathematics, at several NYC high school and junior high schools.♦ Schools: Manhattan Center for Science and Mathematics (my Alma Mater) in Spanish Harlem and Frederick Douglas Academy in Central Harlem

♦ Designed, wrote and tested a curriculum for an astronomy class under a master teacher at Crossroads School