As a key member of the founding team and the CFO at Illuvium, Danny brings over 2 decades of business leadership and financial acumen to one of the most groundbreaking projects in the Web3 space. His extensive experience in traditional business, coupled with a profound expertise in blockchain technology, positions Danny as an instrumental figure in shaping the financial strategies and operational success of Illuvium.Danny's foundational role at Illuvium has been central to defining the organization's financial and strategic direction. His leadership has driven significant milestones, including the rapid growth of Illuvium's DAO, which achieved a Market Value exceeding $10 billion. His strategic oversight was key in securing a capital runway, facilitating the assembly of a robust team of over 250 core contributors, and solidifying Illuvium's position as a pioneer in blockchain gaming.In his capacity as CFO and a foundational team member, Danny has orchestrated critical financial and strategic initiatives, from tokenomics and venture capital fundraising to treasury management and key operational frameworks. His acumen has been pivotal in Illuvium's successful launchpad and Initial DEX/CEX strategies, ensuring the project's financial health and operational integrity.Danny's commitment to Illuvium's ethos of innovation and player empowerment is reflected in his dedication to establishing the studio as a leader in AAA blockchain gaming, where players are granted unprecedented control over their in-game assets and the development trajectory.Holding an MBA with a specialization in Digital Business, Danny continues to apply his visionary approach and financial insight to propel Illuvium forward. As a founding member, his leadership not only fosters financial robustness and strategic clarity but also nurtures the very culture of innovation that defines Illuvium, steering the project toward redefining the landscape of digital entertainment and blockchain technology.

Danny Wilson is a seasoned entrepreneur and business executive with over two decades of experience in enhancing company performance, profitability, and strategic goal achievement. As a co-founder of an early-stage Crypto Venture Capital firm, he partners with Kieran Warwick to invest in pioneering Web3 blockchain initiatives.In his role as the Chief Financial Officer at Illuvium, Danny is pivotal in guiding the project through various aspects of blockchain enterprise development, including tokenomics, venture capital fundraising, DAO integration, and strategic launch initiatives. His expertise has been instrumental in scaling the Illuvium DAO to a formidable valuation over $10 billion (FDV) and assembling a robust team of over 200 core contributors, securing over two years of operational funding within its inaugural year.Danny's career is marked by significant leadership positions across retail and technology sectors, demonstrating exceptional skill in operational strategy and organizational growth. His notable collaboration in 2016 with one of Australia’s revered business figures, Gerry Harvey, resulted in a venture amassing over $150 million in revenue and a 150-strong team within three years.A recent MBA graduate specializing in Digital Business and Start-ups, Danny is acknowledged for his forward-thinking approach to digital innovation and entrepreneurship. His achievements have garnered attention in notable publications like APAC Outlook and CEO Magazine, particularly highlighting his contributions to Illuvium, a groundbreaking AAA gaming studio that empowers players with asset ownership and development influence.An avid crypto investor since 2017, Danny is dedicated to identifying and fostering groundbreaking blockchain startups, driving transformative change and maximizing their industry impact.

Collaborative payroll and treasury management platform for DAOs

onsport.com.auDuring my time operating the Harvey Norman/Mac1 companies, I worked very closely with one of Australia’s largest online sporting and retail loyalty businesses, Onsport. A successful e-commerce business functioning for over 10 years targeting the sale of sporting goods to the loyalty/reward space with key clients such as Qantas, Virgin Velocity and CBA bank. An opportunity presented itself to invest time and resources into the business and become a part of the organisation moving forward by taking on the role as the General Manager. The role predominately has involved scaling up the existing business in resources and skill sets, growing loyalty and marketplace opportunities, increasing product ranges and offerings all whilst improving the overall functioning and operations of the ASP.net based online system. In such a short amount of time, the business has already seen increases in excess of over 400% up in revenues and 200% up in net profits.

theburgercollective.com.auThe Burger Collective is a start-up venture providing consumers with an app dedicated to searching and reviewing burger restaurants Australia-wide. In 2017, I was engaged by the CEO and Founder to provide strategic advice and guidance across IT development, retail partnerships and people leadership, with a view to support the business in building its profile against key market competitors. • Helped The Burger Collective to secure Series A funding from private angel investors;• Continue to drive technical improvements in the mobile app, simultaneously identifying process efficiencies and cost reductions;• Contributed to the positioning of the business as a better financial alternative in the market, building a community of 200 restaurants and 40K burger lovers.

harveynormanbusiness.com.auHaving identified and pitched an opportunity to the Chairman of Harvey Norman to diversify into the education, commercial and government sectors, I led the start-up and growth of a greenfield B2B technology solutions business. I set the strategic direction for the business, creating an executive management team that is dedicated to driving sales, market growth and profit objectives. I provided leadership to a +50-strong subsidiary, spearheading business development activities through shaping the customer experience and driving continuous improvement activities to build a compelling offering in an increasingly competitive market. • Built a business from the ground-up to achieve 40% growth against forecasts and expectations YOY, creating a diversified revenue line for Harvey Norman;• Expanded the client base to include 1000s of customers with 500 active monthly buyers, with key corporate and government accounts including BHP, NewsCorp, Westpac and the Government of Tasmania;• Partnered with the CTO and vendor, MS Dynamics, to create bespoke front-end and CRM systems supporting business growth.

mac1.com.auFollowing the set-up of Harvey Norman Business & Education, I identified an opportunity to expand IP, people and infrastructure capabilities via the acquisition of 20 year old Apple education reseller and retailer MAC1, from Dick Smith. Having led the acquisition and integration of MAC1 into the Harvey Norman Family, I continued to provide executive strategic and financial leadership to the commercial arm, identifying and maximising sales opportunities in the Education, B2B and Government markets. As MD of the multimillion-dollar business line, I manage all relationships with high-profile stakeholders including the Chairman, CEO, COO and CFO of Harvey Norman.• Achieved Y1 revenue targets with current forecasts anticipating a 70% uplift in revenue with healthy bottom line results;• Integrated MAC1 into Harvey Norman Business & Education to create a united culture founded on the values of partnership, expertise and dedication, building the business lines into a competitive market offering;• Initiated and grew the professional development team, expanding skills sets to provide a professional service offering to clients.

Progressing to hold full accountability for the operational retail management of four franchise stores, my focus during this period was on recruiting, retaining and developing market-leading talent to facilitate the delivery of sales, revenue and profitability targets. With a focus on building high-performance teams, I was promoted across multiple stores to build cultures of sales excellence. Managing the multimillion-dollar revenue line and sales managers across the portfolio, I oversaw inventory management, advertising and promotions, and continuous improvement activities, elevating performance and achieving annual budget year on year.• Delivered 30% YOY growth, exceeding category targets to deliver strong revenue and profit performance;• Achieved ‘Store of the Year’ on 4 occasions, winning out against 217 franchises as a result of business growth and initiatives supporting the broader franchise community;• Appointed to a 3-member buying committee, travelling regularly overseas to deepen supplier relationships with key executives in major corporates including Microsoft and Sony, while also overseeing sourcing.

As a national buying committee member for the multimillion-dollar Printing & Digital Imaging category, I led supplier and vendor steering committees in the development of national marketing, advertising, sales, catalogue and TV campaigns. I led a lean team of marketing and advertising professionals, and representing the +200 Harvey Norman businesses, I led a strategic agenda that stimulated portfolio growth.• Presented the direction, strategy and brand focus within the category to 200+ franchisees, playing a key role in conferences intended to motivate performance improvements.