Jian Wu Email & Phone Number

Auckland, New Zealand

Australia

Brand Ambassador ................................................................................................. 10/2019-3/20211. Promote Uber, UberEats and DiDi and other products on busy corners of streets2. Talk with customers and give out flyers and introduce the products3. Explain new policies and promotions of different products to customers4. Encourage people to download and sign up5. Answer products related questions from customers

Beijing, China

Social media marketing specialist.......................................................................... 7/2019-3/20201. Managed and optimized Facebook advertising campaigns for e-novel apps in overseasmarkets, including Taiwan, US, UK and Canada. with a focus on driving installs, engagement,and revenue. Example: Helped Wandu e-novel app reach and remain in the top 3 of the e-book section on Taiwan's app store for three months.2. Utilized Facebook Ads Manager, Power Editor, and Business Manager to design, launch, andmonitor campaigns.3. Collaborated with app developers and designers to create high-performing ad creatives thatresonated with the target audience.4. Conducted ongoing A/B testing of ad copy, images, and targeting to improve campaignperformance.5. Analyzed campaign data and performance using AppsFlyer, and Facebook Insights, andmade data-driven decisions to optimize campaigns.6. Communicated effectively with stakeholders, including app developers, product managers,and executives, to align on campaign objectives and ensure successful execution.7. Worked with agency companies to ensure their campaign performance aligned with ourKPIs.

Beijing City, China

1. Work with different media channels, affiliates implement campaigns that align with ROI2. Seek out, test, and scale new affiliates and adjust strategy according to channel performance

Beijing City, China

1. Implementing, optimizing and pacing campaigns to deliver KPI’s base on budgets.2. Work with designing team to test and find the videos/pictures as the best materials for a Facebook campaign.3. Write video scripts and work with our filming team to complete product video shooting and creatives for the ads running

中国 北京市区

Managed Google UAC and Facebook advertising campaigns for app and Shopify businesses,focusing on increasing app installs and online sales in overseas markets including US,Canada, UK, AU, NZ, EU and AS. Example: Helped TikTok achieve 1,146,432 new userinstallations, with a retention rate of 37% on iOS and 24% on Android in one month.(seecase study here)2. Developed and implemented creative strategies to improve campaign performance andachieve key metrics such as ROI, CTR, and conversion rates.3. Analyzed ongoing display campaigns and updated status reports regularly.4. Collaborated with graphic designers to create new creative suites for advertising campaigns.5. Generated monthly reports and demonstrated the analysis to clients to demonstratecampaign performance.6. Worked with remote teams to drive results and meet client expectations.7. Attended both online and offline training sessions held by Facebook and Google to ensurethat my knowledge about these platforms was up-to-date.8. Attended industry meetings, such as China Joy, Morketing to promote and advertise ouradvertising agency.

Beijing, China