The Mobile App industry is rapidly modernizing the way brands are now engaging with their consumers, and driving growth that both respects consumer privacy expectations and delivers value to the brand is becoming more challenging by the day. I work with North American marketers across both brands and agencies to achieve better business outcomes through mobile-app install and loyalty growth media campaigns. I help them translate their marketing initiatives into business strategies and build evidence-based business cases that make the best use of time and funding. I am passionate and committed to deliver for my clients and I have two decades of experience in senior marketing & leadership roles. With a Bachelors Degree in Hospitality, 8 years military experience, and 20+ years in business practice I have both an understanding and empathy for the challenges facing the AdTech sector. My extensive experience coupled with the quality and reach of my professional network enables me to provide positive influence with a wide-range of senior stakeholders within the Media Agency industry.Please feel free to contact me at dan.oconnell@inmobi.com