- Responsible for managing the entire BI team, bridging the gap between client demands and internal team direction.- I develop reports and presentations using Python tools (Pandas) to extract data from advertising insertions via API and identify their impacts on Google KPIs. These analyses aim to provide insights to guide advertising investment decisions for platform-contracted companies.- I present the generated reports to clients, showing campaign results from the perspective of cost, new lifts, channels, programs, opportunities, and alert points.- I guide and develop studies for the press on the offline advertising market and its relationship with the online market, based on applied statistics, by cross-referencing data from Google Trends and advertising insertions. Study results are weekly disseminated in major media outlets such as Valor Econômico, Folha de São Paulo, and Meio e Mensagem.- I identify platform improvement points based on personal experience, team feedback, and client input, and provide suggestions/guidance to the development

- Collect, validate, and analyze data from various integrated sources on the platform, such as GA and Google Trends, applying statistical techniques and analytical tools to identify trends, patterns, and relevant insights to support clients' decision-making regarding advertising campaigns.- Conduct training sessions and workshops to empower users in utilizing BI tools and guide them in discovering insights.- Create and present Reports and Dashboards, using BI tools to provide visually appealing and intuitive information.

- Analyze sales indicators (KPIs), develop and implement strategies to achieve qualitative and quantitative objectives.- Manage the team, including hiring new employees at all levels (sales associates, project sales representatives, and commercial coordinators), as well as training, motivating, and providing feedback to employees.

- Led analyses to enhance sales processes, utilizing data to identify optimization opportunities and increase operational efficiency.- Set goals for the entire sales team, consisting of over 650 members.- Coordinated biweekly meetings with the technical sales team, involving more than 30 technicians and 40 managers, driving improvements in results based on analyses.- Automated and optimized departmental processes using SQL, Excel VBA, and Power BI.- Managed a new talent development project, encompassing recruitment and training.

- Prepare in-depth analyses of sales results for Directors, highlighting alert points and potential opportunities regarding customer perspectives, products, regions, and teams. Such analyses were crafted through data extraction via SQL, data preparation and exploration using Excel (VBA) and Power BI. Interactive dashboards were utilized in presentations to the Directors.- Hire and train interns within the department.

- Assist in technical commercial support.- Generate reports with sales indicators for the technical team.- Automate department spreadsheets.- Develop presentations for all lines of the professional segment.