Head Of Business Intelligence
Current- Responsible for managing the entire BI team, bridging the gap between client demands and internal team direction.- I develop reports and presentations using Python tools (Pandas) to extract data from advertising insertions via API and identify their impacts on Google KPIs. These analyses aim to provide insights to guide advertising investment decisions for platform-contracted companies.- I present the generated reports to clients, showing campaign results from the perspective of cost, new lifts, channels, programs, opportunities, and alert points.- I guide and develop studies for the press on the offline advertising market and its relationship with the online market, based on applied statistics, by cross-referencing data from Google Trends and advertising insertions. Study results are weekly disseminated in major media outlets such as Valor Econômico, Folha de São Paulo, and Meio e Mensagem.- I identify platform improvement points based on personal experience, team feedback, and client input, and provide suggestions/guidance to the development
