Established and developed the marketing department from inception, contributing to a substantial increase in company revenue from approximately $1.5 million annually to nearly $6.5 million during my tenure.Initiated and managed successful marketing campaigns, utilizing a strategic blend of events, promotions, and advertising to drive increased traffic and revenue.Cultivated and maintained valuable vendor relationships at both local and national levels, enhancing promotional efforts and securing advantageous deals for the company.Accomplished manager of 10-person teams, achieved sustained growth and retained talent over 5 years, earning multiple awards for business success and profitability.Coordinated and executed various events, overseeing event creation, planning, and logistics to ensure seamless execution and heightened brand visibility.Personally designed all marketing materials in-house, utilizing Adobe Creative Software for advertisements, apparel, and promotional giveaways at events.Devised and managed the company's marketing budget, meticulously tracking expenses, allocating funds to respective entities, and assessing return on investment for each marketing initiative.Directed a sales and marketing team, delegating responsibilities and ensuring the efficient execution of marketing strategies, while also coordinating with an external social media management company.

Developed growth strategies and requirements in collaboration with department managers to enhance production, resulting in a substantial increase in overall productivity.Implemented cost-effective marketing initiatives, optimizing marketing expenses and increasing overall efficiency, consequently improving profit margins.Revamped the Customer Relationship Management (CRM) system - BizWiz, significantly enhancing departmental efficiency and streamlining communication processes.Led the development of the company website and managed all social media platforms, orchestrating cross-channel strategies to maximize online presence and boost Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.

Led all marketing and communications efforts for the regional REALTOR® Association, playing a central role in elevating brand visibility and engagement within the target market.Enhanced dated communication material through strategic modifications and implemented cross-channel marketing strategies to ensure a consistent and impactful brand image.Formulated and executed a comprehensive marketing plan that significantly improved brand awareness, fostering increased engagement and recognition within the association's target demographic.Initiated and led marketing strategic planning, devising effective strategies for increased business and association growth, aligning efforts with the association's broader objectives.Managed third-party business rentals and association events, optimizing revenue streams and ensuring seamless execution of events and rentals in alignment with organizational goals through our CRM system - Rappatoni.

Maintained #1 spot on Google, Yahoo, and other search engines through SEO and SEMCoordinated with insurance division to target niche market of patients from new companiesIdentified and maximized a more efficient marketing budget by reducing expensesIncreased monthly new patients from 30 to 300 through promotions, targeted advertisingManaged social media (Google+, Facebook, Twitter) to incorporate cross-reference marketing and enhance brand awarenessArranged, organized, and oversaw shooting for Wichita Family Dental magazine and assisted with market research to targetIncreased visibility through radio, television, and magazine promotions and interviewsOrganized the conception of events such as the Women’s Fair and Dentistry From the Heart, responsible for contacting suppliers, volunteers, celebrities, participated in events as necessaryUsed Intuit DemandForce patient-engaging software to contact new and existing patients about specials through campaign marketing

Created a marketing newsletter to better inform and involve our demographics concerning vacant board and commission positions across the State of Kansas.Coordinated with the Governor’s Office during session, making sure the Director of Appointments and Chief of Staff were informed of any changes in schedules or meetings.Assisted in scheduling events for the Governor, notified applicants of his availability, and communicated when the Governor was not available.Acted as a coordinator for constituents and legislators with their concerns or questions about current events or policy, and referred them to their respective agencies.

Created and developed “Technology and Environmental” campaign to enhance company image and the products they offer based on our SWOT analysis and the goals of the company.Supervised a 5-person team and coordinated with the company to ensure maximum efficiency and proper effectiveness.

Coordinated with fitness centers around the Emporia State University campus and Emporia area to establish a rewards program for consumers.Created and followed particular planogram designs to update and modify the store appearance to maximize revenue and brand awareness for new products.Managed day-to-day progress reports with consumers to ensure proper product usage and establishing a nutrition program that compliment other products within the store.Increased profit margin by 27% from the previous fiscal year.