Dan Parker Email & Phone Number

Boston, Ma, Us

Lighthouse Commerce is the first and only integrated eCommerce optimization platform. We empower eCommerce brands to tap into the full power of data science across the core drivers that generate and satisfy demand (pricing, promotions, marketing, demand forecasting, and inventory planning).Lighthouse's solution addresses three widespread and costly problems:(1) Too much guesswork: Without the right data and measurements, many brands are using intuition, trial-and-error, and guesswork to make critical operational decisions, leading to costly financial impacts. Lighthouse deploys cutting-edge, proprietary data science that helps brands know the right price, promotion, and marketing investments for their goals, eliminating guesswork and driving superior results(2) Siloed decision making: Organizations and systems are most often not designed to connect these decisions, so even the largest players are making these very interrelated calls in silos. The Lighthouse platform is the first and only fully integrated and dynamic eCommerce platform, connecting pricing, promotions, and marketing to the demand forecast and inventory decisions, streamlining collaboration across a brand's teams and systems. (3) Difficulty steering and scaling: Guesswork and silos result in excessive coordination, confusion, and even chaos; this only gets worse when attempting to scale or steer the company toward specific financial outcomes. Lighthouse allows brands to segment and steer their business, quickly reflecting the joint impacts of key decisions. This ultimately provides brands greater operational efficiency, easier scaling, and an unprecedented level of control over results.

Walpole, Massachusetts, Us

Led five teams at Thrasio:(1) Data & Analytics Product: working with key business leaders throughout the company, this team translated overarching business objectives and performance goals into a long-term data and analytics roadmap, determined the complexion of resources needed to execute across data engineering, analytics, and data science, and worked closely with those teams to deliver game changing data & analytics products and capabilities.(2) Data & Analytics Engineering: working hand-in-hand with the Data & Analytics Product team, this team empowered the entire organization by leveraging advanced technical and data skills to deliver data and analytics products that enabled the organization to run faster, smarter and more strategically.(3) Data Science: this team built interconnected algorithms and optimizations that allowed Thrasio to generate and satisfy demand for our products, across pricing and promotions, marketing, forecasting and supply chain.(4) Pricing & Promotions: this team leveraged vast amounts of data to understand and analyze complex, dynamic marketplaces and data science to perform experimentation and implement smart pricing changes that unlock millions in incremental profit for the company.(5) Marketplace & Competitive Intelligence: fundamental to the work of over 10 teams at Thrasio, this team is developed an industry leading data asset and leveraging it to tackle complex analytics topics that empower the org to understand macro and detailed changes, risks, and opportunities.

Walpole, Massachusetts, Us

Walpole, Massachusetts, Us

A global digital consumer goods company for the next century, Thrasio is one of fastest growing ecommerce businesses in the world with a total amount of capital raised of over $1.75 billion. In 2020, Thrasio exceeded $500 million in sales, generated over $100 million in profit, and delivered a Thrasio product to nearly one out of every ten American households. Thrasio acquires successful Amazon third party businesses and direct-to-consumer (DTC) ecommerce brands and seamlessly integrates them into its digital consumer goods platform, which manages nearly 14,000 products. Leveraging this platform, Thrasio has grown acquired businesses rapidly, achieving a 156% annualized growth rate of EBITDA while propelling high quality (but lesser known) products ahead of legacy products with familiar brand names. Thrasio’s Series C equity round was raised at a $1 billion pre-money valuation, making Thrasio the fastest profitable US company ever to reach unicorn status. 2021 Glassdoor: Top 10 Best tech companies to work for.

Boston, Ma, Us

Oversaw four teams that:-Developed and leveraged data, analytics, technology and programs that make suppliers more successful on Wayfair’s platform-Managed a ~$1B+ portfolio comprised of 80% of suppliers across categories; provide customized commercial advice at scale to improve suppliers' value proposition to Wayfair customers-Designed and delivered communication campaigns to Wayfair’s entire supplier base with recommended high value actions that will accelerate their growth on Wayfair’s platform-Oversaw Wayfair Preferred Partners, a selective B2B loyalty program that provides exclusive benefits to Wayfair’s most committed suppliers-Enabled and empowered a 200+ person team of category managers across verticals to execute on Wayfair’s most important supplier-facing strategic programs-Drove the data and technology roadmap for Category Management by partnering with multiple Product & Engineering teams across geographies

Boston, Ma, Us

-Led the revamp, reorganization, and transition of a 200-person global function-Developed a clear vision and plan for self-serve analytics that improved developer velocity, addressed long standing data challenges, and improved speed to insight; presented to the executive team and gained alignment-Overhauled this function’s organizational structure, roles & responsibilities, competency models, career paths, and recruiting-Built a strong technical senior leadership team, hiring 20+ managers and directors within one year-Modernized the the company’s analytical toolkit by overseeing the migration from legacy on-premise to modern, cloud-based tools-Throughout a period of substantial change, drove major improvements to team member motivation and satisfaction, achieving all time highs in team NPS

Boston, Ma, Us

-Built the global competitive intelligence function at Wayfair from the ground up, from a small team of analysts to a multi-disciplinary 50+ person global team consisting of analysts, product managers, data scientists, and engineers-Scaled data acquisition and processing capabilities by overseeing the design and development of an internal, custom-built data acquisition platform-Developed the largest collection of home-related data in the industry-Unlocked hundreds of millions in business value by integrating this data asset with pricing, assortment, and merchandising algorithms and supplier self-serve tools-Launched analytical products that provided first-ever visibility and insights into competitive positioning and opportunities, stretching across operations, merchandising, and marketing-Conducted analyses and developed compelling stories and insights, delivered monthly to 2200+ company’s managers-Presented to Wayfair’s Board of Directors, at Executive Supplier Summits, and at Wayfair’s All Company Meeting

Boston, Ma, Us

-Advised retail, consumer products, and travel industry clients on business strategy, performance acceleration, and product development to drive growth and enhance shareholder value-Managed overall strategic direction of 10 – 15 colleagues across 2 – 3 simultaneous project teams, serving as the primary day-to-day leader responsible for delivering results-Mentored and developed colleagues, evaluated performance, and led career progression discussions

Boston, Ma, Us

Led multiple simultaneous project teams addressing key strategic issues for clients

Cupertino, California, Us

* Created a new forecasting tool for a multi-billion dollar online business using predictive traffic and conversion modeling techniques* Analyzed traffic paths and conversion patterns across Apple’s online properties; recommended solutions to increase online store penetration and product conversion* Assessed international online properties’ relative performance and recommended growth opportunities

Boston, Ma, Us

-Broke down and structured strategies and technical approaches into discrete modules; debriefed associates on the objectives, analytical work steps and deliverables expected for each module -Interfaced with client management to understand the problems, tested hypotheses and shared interim results -Synthesized the analyses of a team of associates into key findings and actionable recommendations -Prepared and delivered formal client presentations that presented conclusions and built consensus -Worked with senior management to implement recommendations

Worked with teammates from the University of St. Gallen in Switzerland to collect and synthesize primary market research in order to make strategic recommendations to the company regarding expansion of their target market in the United States and Eastern Europe

New York, Ny, Us

Worked for a not-for-profit foundation, the National Foundation for Teaching Entrepreneurship (NFTE), dedicated to teaching low-income youth the fundamentals of entrepreneurship through the implementation of in and out-of-school learning programs

Mba, Business

Bachelor Of Science In Business Management, Business Strategy / Entrepreneurship