Dan Peiffer Email & Phone Number

Lititz, Pennsylvania, United States

Responsibilities: I oversee the planning, creation, and updates of our PreK–12 print and digital educational products, ensuring alignment with our organization’s mission, strategic goals, and customer needs. My role spans multiple disciplines, including Content Subject Matter Experts, Instructional Design, Graphic Design, Multimedia, Editing, and Web.

Lititz, Pennsylvania, United States

• Responsibilities: Craft and guide the creative vision and business strategy for our educational materials. I lead a talented team that works on developing a wide range of content, including textbooks and digital.
• Led the development of an online algebra preparatory course, encompassing essential concepts and skills with 14 lessons, 1.4 hours of educational media, and 32 printables. These efforts resulted in students exhibiting.
• Launched and maintained a new edition of an online learning management system using Laravel, seamlessly encompassing the entire math product line of 16 levels. By enhancing UX accessibility and optimizing the learning.

Lititz, Pennsylvania, United States

• Responsibilities: Develop and implement strategic plans and systems to align company objectives with expanding business needs. Conceptualize design workflow and assign tasks to required individuals, steering.
• Lead direct reports in design efforts of a new multiplication intervention program for students launched in February 2021 composed of a bound instructor book, posters, die-cut cards, and packaging.
• Established contracts and managed over ten freelance specialists in line with ongoing strategic projects across two discipline groups; production design and multimedia.
• Fostered and lead a professional development learning initiative for all direct reports— completing a multi-course, 11+ hour, LinkedIn Learning Path; Stay Competitive Using Design Thinking.
• Drove the design efforts in the latest iterative process of our Magalog (Magazine+Catalog) since 2019 covering our complete line of brands with thousands of units supplemented in orders and shared at fairs across the.
• Organized and coordinated a design workflow process in line with two strategic projects via Smartsheet.

Lititz, Pennsylvania, United States

• Responsibilities: Assigned tasks to internal and freelance designers and regulated content, in accordance with creative standards, to ensure brand consistency. Consulted on particulars of design process including.
• Launched a new… Show more Responsibilities: Assigned tasks to internal and freelance designers and regulated content, in accordance with creative standards, to ensure brand consistency. Consulted on particulars of.
• Launched a new addition and subtraction intervention program for students with five components that encompassed a bound book, strategy posters, die-cut cards, and packaging.
• Established and maintained a quality assurance review process for all inbound products resulting in saving thousands of dollars in potential defective products.
• Relaunched an entire grammar program brand in Summer 2020 with 11 revised titles in total implementing new print-binding and cross-departmental marketing solutions.
• Created userflow mock-ups and wireframes for our manipulatives as a school supplement program that aligned K–12 state standards in correlation with our Math-U-See blocks.

Lititz, Pennsylvania, United States

• Responsibilities: Designed and delivered creative assets according to brand guidelines, internal quality standards, and project specifications. Revised content submitted by internal team and monitored output of.
• Created brand cohesiveness across three packaging lines of… Show more Responsibilities: Designed and delivered creative assets according to brand guidelines, internal quality standards, and project specifications..
• Created brand cohesiveness across three packaging lines of our math products; integer blocks, fraction overlays, and algebra/decimal inserts.
• Worked on two branded app user interface implementations for both Apple and Android.
• Implemented and updated styles for long-format pageflow documents for our spelling line of books.
• Illustrated and implemented 140+ story-based graphics across three spelling books; two student workbooks and one instructor handbook.

Lancaster, Pennsylvania

Lancaster, Pennsylvania, United States

Responsibilities: Lead efforts in the design and layout of web content. Collected and analyzed analytics data on website usage to improve performance. Worked with clients and creative director to meet established goals. Created Photoshop Design Files (PSDs) for visual layout of web pages and converted designs into HTML and CSS. Worked in web content.

West Reading, PA