Dan Peizer Email & Phone Number

Kansas City, MO, US

Somerset, NJ, US

• Led international team of 19 marketing professionals responsible for generating and executing tactical marketing plans across the entire business (Pharma, Consumer Health, Biologics, Corporate Brand) encompassing.
• Revised team organization to improve efficiency, focus, and execution
• Overhauled entire marketing planning process
• Instituted improved lead scoring and management process
• Led corporate brand refresh project
• Member of Catalent Senior Leadership Team

Somerset, NJ, US

• Led international team of 18 strategic marketing professionals focused on creating and executing comprehensive marketing plans to promoting Catalent's capabilities, offerings, and services for pharmaceutical.
• Developed five-year strategy plans which supported $1.5B of strategic acquisitions and conducted associated due diligence analysis
• Delivered annual comprehensive market landscape analysis for all offerings
• Fundamentally revised and refreshed all value propositions
• Served as co-lead for Catalent RYZE UP (next generation) ERG
• Member of Catalent Senior Leadership Team and PCH Leadership Team

Somerset, NJ, US

• Led international team of seven strategic marketing professionals focused on creating comprehensive marketing plans to promote Catalent’s capabilities to multinational and regional consumer health companies across the.
• Generated comprehensive global market landscape analysis
• Initiated account based marketing (ABM) for strategic accounts
• Launched new OptiGel® DR softgel technology
• Delivered double digit YoY increases in marketing qualified leads each year
• Served as marketing lead for Catalent Employer Brand

Somerset, NJ, US

• Led international team of five marketing professionals supporting a global business development (sales) team of 40 in developing go-to-market strategy and marketing plans promoting Catalent’s offerings to consumer.
• Launch of new CosmoPod® Duo technology
• Significant awareness increase of presence in consumer health industry
• Co-leadership of proactive product development steering committee with R&D
• Reengineering of web-based customer searchable formulation library tool
• Member of Catalent Senior Leadership Team and Softgel Leadership Team

Somerset, NJ, US

• Led team of five marketing professionals and responsible for strategy planning and development and execution of comprehensive marketing plans to promote Catalent’s technologies and capabilities to consumer health.
• Exceeded YE sales targets by over 10%
• Won first major non-animal gelatin nutritional supplement program for Catalent in North America
• Member of Catalent Senior Leadership Team

Somerset, NJ, US

• Responsible for global strategy planning and marketing for Catalent RP Scherer Softgel. Led international team of three responsible for strategy planning and marketing to the pharmaceutical over the counter product.
• Served as marketing lead for Catalent Applied Drug Delivery Institute (CADDI) with upstream focus on creating bridges between academia and early phase pharmaceutical innovators
• Developed of new integrated offering which brought technologies, formulation expertise and regulatory support together into a cohesive offering for customers
• Member of Catalent Senior Leadership Team and Softgel Leadership Team

Somerset, NJ, US

• Led team of three responsible for ensuring the strength and relevance of the Catalent brand to customers in the contract development and manufacturing organization (CDMO) industry. Responsible for supporting and.
• Served as marketing lead for the Catalent Applied Drug Institute (CADDI).
• Created new corporate branding and support campaign spanning digital, print, and events
• Revised of multiple planning and execution processes for the entire department aligned to RACI
• Managed department A&P budget
• Member of the Catalent Senior Leadership Team and Sales & Marketing Leadership Team

Somerset, NJ, US

• Hired to establish a brand-new animal health business within one of the world leading contract development and manufacturing organizations (CDMO). Served as the global key account director to global animal health.
• Generated >$350M opportunity funnel within 18 months
• Created impactful and award-winning industry advertising campaigns
• Achieved triple-digit increases in wins value YoY
• Extensive cross-functional collaboration with Operations and Quality resulting in generation of comprehensive animal health “playbook”
• Member of Catalent Senior Leadership Team and Sales & Marketing Leadership Team

Leverkusen, North Rhine-Westphalia, DE

• Selected to lead and establish a newly created team to support the strategic channel expansion of flagship Advantage® and K9 Advantix® brands to specialty retail and e-commerce. Responsible for all marketing and.
• >300% growth in channel sales under management
• Exceeded channel profit target by 4%
• Increased channel market share by >160%
• Received Global Award for Marketing Excellence
• Responsible for Marketing Due Diligence for acquisition of Teva Animal Health

Leverkusen, North Rhine-Westphalia, DE

• Led the marketing team responsible for the brand management of Bayer’s non-parasiticide pharmaceutical products to veterinarians, and also served as the marketing lead for product development projects in oncology.
• Led major post-patent strategy project with top 3 consulting firm
• Exceeded projected post-patent performance by 12%
• Led cross-functional team in restructuring entire product promotion program to enhance cross-selling
• Exceeded forecast accuracy targets by 15%
• Generated robust and successful launch plan for Profender® topical solution

Leverkusen, North Rhine-Westphalia, DE

• Managed the marketing of Bayer's leading Baytril® anti-infective brands in the companion veterinary channel and formulated the brand strategy which focused on creating relevant and engaging messages to enhance brand.
• Overall 7% growth of sales under management
• Record annual sales achieved in 2007
• Exceeded forecast accuracy targets by 12%
• Generated of post-patent and life-cycle management strategy
• Received U.S. Product Manager of the Year Award for 2006

Leverkusen, North Rhine-Westphalia, DE

• Served as product manager of Bayer’s endoparasiticide (de-wormer) brands Droncit®, Drontal®, and Drontal® Plus in the companion veterinary channel, and formulated the brand strategy which rejuvenated a neglected brand.
• 10% market share growth in the face of generic competition while under management
• Exceeded forecast accuracy targets by 10%
• Created and executed award winning launch plan for Drontal® Plus TasteTabs™ line extension
• Received Bayer Global Award for Marketing Excellence for 2005
• Award U.S. Product Manager of the Year Award for 2005

Leverkusen, North Rhine-Westphalia, DE

• Represented Bayer companion and equine veterinary product lines to area veterinarians. Responsible for direct product sales and technical training of veterinarians and staff. Achieved success in meeting or exceeding.
• Achieving or exceeding sales and account penetration goals each year
• Top regional salesperson for 2002
• Top national salesperson for newly launched Baytril® Otic in 2001

Portland, Maine, US

• Sold over 10,000 veterinary health care items (equipment, pharmaceuticals, devices, whitegoods, etc.) to companion animal and equine veterinarians as a distributor representative for Burns Veterinary Supply (now.
• Grew territory sales by >300% in two years
• Received of Million Dollar Territory Award in 2001

Newark, New Jersey, US

• Sold personal insurance and financial services to mid- upper income individuals and business owners through the creation of personalized financial plans and the sales of life, health, and disability insurance.
• Obtained and held Series 6, 7, 65, 67, Life and Health licenses in the state of New York
• Million Dollar Roundtable mentoring program