As my journey continues forward, the same question comes up quite often… Why do you do what you do? The answer is simple but also complicated. I love to disrupt (for good, not just noise) and I love to give back. The Lyfecycle family of brands, besides a humorous, quasi-literal application of starting with “why”, is a reminder that business, like life, is cyclical and self-sustaining. Understanding the “why” of your business helps you serve the “why” of your customers, helping support what you do and how you deliver the best results for everyone. The Customer Lifecycle and how to harness its power has been a career focus. From product creation to the acquisition of data, demand generation, sales development, closure, payments, customer success, and never forgetting about retention/renewals.With a focus on scalable and sustainable processes, I have a proven record of success gathered from both domestic as well as international markets serving companies ranging in size from start-ups to multi-national organizations in both hardware and software industries.My driving mantra is Definition ... Velocity ... Discipline. If we as a team take the time to lay the proper foundation (define goals, structure, processes, etc.) we can drive faster growth in a more repeatable and sustainable manner. As we continue to increase velocity, we also must maintain a culture of discipline where we inspect what we expect and build a consistent feedback loop.Specialties: Sales & Marketing Alignment, Demand Generation, Marketing, Coaching and Training, Customer Success, Business Development, Emotional Intelligence, Management Consulting, Process Improvement, Payment Processing, Payments Integration, Healthcare/Life Sciences, Charitable Organizations