Daniel Petro Email & Phone Number

• Lead the end-to-end business-to-consumer mobile messaging product lifecycle and roadmap, creating/enhancing over 20 mobile messaging campaigns across 4 mobile applications (iOS/Android).• Partner with 4 platform product managers and 3 feature team product leads, closely working with the business, engineers, legal and compliance to manage and implement app tagging on new/existing features across the apps to drive enhanced data-driven decisioning.• Launch new product features on app messaging to drive engagement and adoption through in-app pop ups, push notifications and static banner placements while advising the business on how to best optimize impact.• Collaborate with designers and copywriters, conducting A/B copy and control tests analyzing results to optimize performance and conversion rates.• Serve as the subject matter expert on ensuring mobile messaging build and processes adhere to industry leading accessibility standards on all device types.

11 Times Square, New York, Ny 10019

• Led/executed campaigns and projects on the Prospect Site and Online Application, including the entity name and logo change during the merger of E*TRADE to Morgan Stanley; gathering all webpages, assets, and disclosure updates needed for over 1,000 unique webpages.• Composed, implemented, and advised on Web Content Accessibility Guidelines (WCAG) across marketing and product teams to instill foundational accessibility best practices.• Spearheaded micro- and beta-marketing campaigns, including a 4-week College Financial Literacy Program microsite rolled out to 57 colleges, aimed to expand financial knowledge, and simplify product offerings to consumers.

New York, New York, United States

• Developed an internal widget to enable enhanced supervision and reduce redundancies of high-volume site legal disclosures. Implemented lasting tools and processes to maintain the most conclusive disclosures to be used across company websites.• Worked with multiple technology and design backlog teams in an agile environment to develop component improvements for our CMS platform.• Streamlined projects relating to automation and cost-saving, including the centralization of our “Limited Time Offer” banners from numerous manual updates to a singular-sourced channel.

Metuchen, New Jersey

• Produce tangible brand management through creation of product images, labels and packaging.• Produce intangible brand management through companies GoAnimate videos and social media channels.• Coordinate launch of new products. Includes creation of product packaging, product labels, manufacturing workflow, marketing materials, and product images.• Assist with updates on company website to include promotions, literature, banner ads, and events calendar.• Manage two interns. Successfully completed various marketing projects which included building product database and customer databases, conducting market research for new and existing competitors.• Manage company’s CRM database, exporting/importing spreadsheets to maintain data consistency on a weekly basis.• Created 4,500+ product specific images using Adobe Illustrator and Microsoft Excel via; macros, actions, custom symbols and batch processing. Images used for company and distributor websites and print.• Worked closely with IT team to create a pdf extracting application which is being utilized to recover over 4,500 chemicals hazard and shipping classifications from Safety Data Sheets (SDS).• Redesigned and implemented improved packaging design for an organic product line. Included sourcing of parts and modifying existing manufacturing and shipping workflow processes for increased efficiency.• Created company logos for internal teams and departments.• Created company’s cross reference tool using vlookups and excel macros.• Implemented use of Slack and Trello to improve company communication and management of projects.

203 Norcross Avenue Metuchen, New Jersey

* Created Custom Organic/ Inorganic Standard orders adhering to customer specifications.* Developed pricing quotes based on the customers quantity and chemical potency.

203 Norcross Avenue, Metuchen, New Jersey

Created Excel formatted spreadsheets to filter languages with their respected hazards and precautions to meet Globally Harmonized System of Classification and Labeling (GHS) standards. Developed and constructed product labels to adhere to purchasing companies requirements. Inventory Management, processed and packaged customer orders based on deadlines; final product inspection.

3062 Point Marion Road, Morgantown, West Virginia

• Directed a team of 5 waiters and bartenders, providing ongoing direction regarding event logistics• Partnered with sales manager to execute ~20 large-scale banquets monthly, including corporate meetings, weddings, anniversaries, and golf outings• Responsible for end-to-end event management, including event set-up, food service, and break-down, while simultaneously providing customer service to guests • Served as liaison between customer and general manager, appropriately escalating and resolving concerns• Trained approximately 10 new employees for dinner and banquet service• Generated positive word of mouth through excellent customer service, producing referral business

3062 Point Marion Road, Morgantown, West Virginia

Served as sole bartender to crowds of 100+ people during busiest weekend shifts; calculated all transactions, with accountability for accuracy of drawer and paperwork; also trained as server.

3062 Point Marion Road, Morgantown, West Virginia

Greeted guests and provided information regarding nightly specials to drive sales; coordinated all seating arrangements for ~100 guests.

1550 University Avenue, Morgantown, West Virginia

• Calculated all transactions performed with accountability for accuracy of drawer and paperwork

Rutgers Coding Bootcamp, Full Stack Web Development, Continuing Education Studies

An intensive 24-week long boot camp dedicated to designing and building web applications. Skills Learned: JavaScript, jQuery, Node.js.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Minor in Communication Studies

Bachelor Of Business Administration - Bba, Business Administration And Management, General