Co-Founder, Managing Director
CurrentWe make 35,000 decisions a day.Many of them are sloppy - the result of biases and heuristics that limit our productivity and growth. From overeating and undersaving to employee mismanagement and social inequality, the world around us is filled with deep problems caused by simple but persistent mistakes.Our mission is to create transformational change for people, products and organizations through targeted nudges based on the bleeding edge of behavioral science, digital technologies and data.Learn more on TheDecisionLab.com