Did you know there are only a handful of factors that determine whether someone will say "yes" when faced with an offer to buy?In the 80s, neuroscientists used live brain-scan technology to watch people's decision centers "light up" when a "yes" decision was triggered.And two brilliant individuals decoded the science and brought it to sales and marketing. One of them had a 40-year background in developing sales training for the Fortune 500. And his work became the secret sales and marketing weapon of giants like Cisco, Abbvie Pharmaceuticals, Business Insider, Maru/Matchbox, Morgan Stanley, and Peloton Interactive...In fact, Abbvie credits using these "yes decision factors" with the success of its #1 best-selling prescription drug in the world...Humira. Consistent use of these factors has been demonstrated to create an average sales increase of 30%.Not surprisingly, these companies weren't eager to share this formula.But as fate would have it, I was given insider access to the original training material that shaped the most successful sales teams in recent history. And when applying this to every level of your advertising, marketing, and sales efforts - it takes the game to a whole new level. If you're not consistently using these "yes factors" in your ads, emails, and sales copy, you're likely leaving a pile of money on the table......Even if you throw out your back doing it, you might want to consider leaning down to pick it up.