Dan Pingree Email & Phone Number

Troy, MI, US

Detroit, Michigan, US

Teaching the course "Digital Marketing & Analytics" to Marketing majors at the Ilitch School of Business during Fall 2024 and Winter 2025 semesters.

West Bloomfield Township, Michigan, US

TreeRunner Parks is a national owner and operator of aerial adventure parks in North America

• Digital marketing consulting and sports collectibles investment services
• Consulting in retail and sports collectibles sectors in areas of brand positioning, strategy, digital spend optimization, acquisition, retention, e-commerce, creative, content, and digital analytics.
• Raised and manage small-cap sports collectibles investment fund.
• YTD ROI of 180% on assets held an average of 6 months

Delray Beach, Florida, US

Since 1996, PetMeds has been Your Trusted Pet Health Expert®, delivering pet medications, products, and health services direct to the consumer at PetMeds.com and through its toll free number (1-800-PetMeds). (NASDAQ: PETS)As Chief Marketing Officer, I led the overall marketing vision, strategy, and execution including: customer acquisition and retention.

Southfield, MI, US

• Hired as family-owned company's first CMO to build out marketing function and drive digital channel revenue.
• Drove 20x improvement in cruise ship art auction attendance through new pre-registration approach leading to +$40M in incremental annual revenue
• Revamped on-ship promotional programs leading to +$62M in incremental revenue
• Negotiated and finalized all cruise ship marketing terms in 5-year Carnival contract

Madison Heights, MI, US

• Overall marketing leadership, strategy, and execution of outdoor category at Moosejaw and across Walmart's online store.
• Onboarded additional outdoor brands to Walmart’s outdoor store leading to annualized incremental sales of $20M in year 1
• Utilized Moosejaw’s photo and video studio personnel, studio, and processes for Walmart Ozark Trail shoots for $10M annualized cost savings
• Built programmatic ad display program resulting in 15% increase in profitable revenue growth in first year
• Implemented advanced multi-touch solution leading to 25% improvement in marketing spend efficiency
• Revamped and simplified Moosejaw’s loyalty program resulting in +70% improvement in 13-month reorder rate

Madison Heights, MI, US

• Senior marketing executive with overall P&L accountability and direct supervision over brand, strategy, competitive positionin, and performance of on/offline acquisition and retention channels.
• Built, developed, retained, and promoted world-class marketing team increasing in size from ten to fifty. Developed in-house expertise in SEO, SEM, email, affiliate, social, programmatic display, and event channels
• Built out customer data platform which helped us identify issues and opportunities leading to +16 point (9% to 25%) improvement in annual revenue growth %
• Implemented key KPIs such as LTV, cluster audiences, and frequency cohorts which provided a clear way to understand and target our most frequent, profitable customers
• Advocated and implemented experiential marketing concepts across all customer touch points leading to +15 point increase in NPS
• Drove 3x revenue growth over 6 years resulting in successful sale to Walmart in Feb 2017

Bellevue, Washington, US

• General Manager of Microsite division with ownership over strategic vision, planning, scoping, building, releasing, and revenue performance of category microsites.
• Built, launched, and monetized five health and beauty microsites within two years across vitamin, sexual well-being, natural beauty, men’s grooming, and pet categories
• Grew combined microsite revenues from $0 to $10M within two years while remaining profitable
• Built and led cross-functional team of ten to help manage creative, acquisition, retention, loyalty, and forecasting
• Built a new division within Drugstore whose EBITDA margin % was 66% higher than rest of business (5% vs. 3%)

• Overall ownership of strategic vision, roadmap, product build, release, and performance of consumer real estate website.
• Launched four versions of HomePages.com; grew traffic from 0 to 1M UUs/month; grew revenue from $0 to $6M/year within first year
• Built world-class team across product management, planning, development, testing, and release functions

Redmond, Washington, US

• Senior product management and finance leadership roles charged with optimizing ad performance optimization and forecasting $3B server business.
• Identified, analyzed, recommended, and executed $50M in annualized incremental revenue opportunities
• Received two divisional achievement awards for revenue optimization of Expedia and eBay search deals
• Managed team of senior financial analysts in reporting, forecasting, and acquisitions analysis for server products exceeding $3B in annual revenue

Mba, Business

Am, Middle Eastern History

Bachelor Of Science (Bs), Dual Degrees In Accounting & Near Eastern Studies