Dan Poling Email & Phone Number

Hershey, PA, US

Establish and lead the Product function at CoCarting, a startup transforming online shopping by seamlessly integrating social interaction and collaboration to create a more engaging, efficient, and enjoyable shopping experience.

Paris, FR

• Leader of global customer experience programs for Cloud Platform, SaaS, Personal Computing, Telecom, eCommerce, Media, Entertainment, Athletic Apparel, and Real Estate clients:
• Account Mgmt: Trusted advisor to guide client CX investments; P&L responsibility for 7 figure programs. Voice of the Customer at Ipsos to prioritize resources and drive innovation for each client
• Biz Dev: Lead gen, prospecting, proposal generation and account development to expand opportunities
• Marketing: Develop CX thought leadership, industry points of view, and case studies to attract clients and inspire customers
• Customer Success: Harness the power of Ipsos experts to design and implement CX services and solutions across prioritized customer touchpoints and audiences
• Delivery: Program execution and delivery for an extensive set of analytics and reporting deliverables

Product management, business strategy, product development, strategic partnerships, and market research consulting, with hands-on execution support for startups and SMB companies.- CONSOLIDAR NETWORK: Business Strategy, Product Definition, and Marketing Advisor for a Seattle Risk Management startup whose mission is to create a culture of worker safety and.

Maidenhead, Berkshire, GB

• Division Leader for a MarTech SaaS social analytics platform sold to Digital Marketing Agencies and Fortune 500 companies. Product Management, Account Management, Professional Services and Sales Support.
• Delivery: Responsible for all customer projects, specializing in Brand and Product insights derived from a SaaS Big Data analytic platform that leveraged a wide range of NLP, AI, and machine learning capabilities.
• Product Management: Partner with Data Science and Engineering on customer scenarios, platform scalability, UX, new features, and data visualizations. Vision, scope, and market sizing for next generation social.
• Innovation: Hybrid solutions that combine social media and traditional survey techniques. Partnership with panel providers to link social data with behavioral and demographic data. Custom metrics for brand attributes.
• Product Marketing: Support new products and solutions with sales collateral, whitepapers, and webinars
• Thought Leadership: Catalyst for new projects showcasing Big Data analytic technologies: (1) Retail customer segmentation and personas based on machine learning results from social. (2) Election prediction leveraging.

London, CO

• Consulting assignment leading the Client Services Engagement for the T-Mobile Customer Loyalty and Satisfaction Program. Increase client satisfaction through custom analysis, presentations, monthly deliverables, and.
• Drive closure on a prioritized list of client objectives.
• Ensure clear and consistent understanding across the TNS virtual team about client needs.
• Provide strategic insight for the analysis prepared and delivered to T-Mobile.
• Reduce cost and complexity with recommended sample and questionnaire improvements.
• Identify strategic enhancements and create the feature roadmap for the T-Mobile Loyalty Program.- Facilitate deeper connections between TNS and T-Mobile execs.

Bellevue, WA, US

• Consulting assignment to support new product and service initiatives at T-Mobile.Determine optimal value proposition, positioning, features, price, and branding for the new Brightspot white-label Mobile cell phone.
• Identify unmet consumer needs, target customer groups, and ideal positioning
• Determine the optimal combination of features, price, service offers, phone lineup and branding using discrete choice research
• Determine best combination of service Brand Name and Positioning that deliver highest target consumer appeal and amplify important T-Mobile and National Retailer brand attributes
• Sell-in final recommendations to T-Mobile execs and National Retailer stakeholdersEvaluate the market potential of New Products and Services with advanced Concept research.
• Determine consumer appeal for 30 new Data Plan concepts relative to existing benchmarks

Redmond, Washington, US

• Product Planning and Product Management for Technology Incubation teams.Interactive Entertainment Business: Develop an integrated TV and Video strategy for the Mediaroom and Xbox LIVE businesses:
• Identify and recommend strategic options based on a synthesis of competitive and value chain analysis. Drive GM / VP alignment on goals, approach, and competitive positioning.
• Lead the TV and Video Advertising cross-functional strategy and planning team to identify innovation opportunities with significant disruption potential.Startup Business Group: Product Planning and Product Management.
• Create an Innovation Lifecycle Framework based on New Product Development experience and published research benchmarking Innovation Best Practices and Metrics
• Market and customer analysis for augmented reality, mobile shopping, robotics, home entertainment, and enterprise collaboration opportunities
• Mobile B2C services for health and information services in emerging markets

Bellevue, WA, US

• Strategic consumer insights to shape and prioritize Innovation and New Product Development for mobile and connected home experiences.
• Collaborate with marketing and product development execs to create and support an enterprise-wide stage-gate framework for Innovation, spanning ideation through market launch. Create and execute the supporting.
• Advanced Concept research for new mobile phone ideas, smartphone apps, potential service concepts, product-line extensions, accessories, and partnership opportunities
• Identify unmet consumer needs for Mobile Broadband using a variety of ethnographic techniques including in-the-moment phone interviews, in-home evaluations, focus groups, a deprivation study, and respondent videos and.
• Align Retail Merchandising and Product Sourcing decisions with an integrated consumer segmentation framework using in-home and retail shopping ethnography, focus groups, online quant research, and advanced statistical.
• Evaluate new business models and innovation concepts leveraging Discrete Choice research to determine consumer preference for combinations of features, phone types, app bundles, service levels, network speeds and.

Bellevue, WA, US

• Identify strategic opportunities and threats specific to T-Mobile USA. Monitor industry activity and develop actionable competitive and category insights.
• Threat assessment for US Cable’s entry into Wireless – timing, impact assessment, go-to-market strategy, and consumer adoption forecast for the CMO and CFO
• Competitive assessment and strategic recommendations for connected home devices and services, VoIP, mobile devices and data services
• Develop a robust model of competitive opportunities for T-Mobile consumer targets by linking syndicated research sources to the internal customer segmentation framework

Redmond, Washington, US

• Product Planning and Business Strategy to make Windows Media Center the premier entertainment experience on the PC and a strategic asset in Microsoft's connected entertainment initiatives. Manage a team to identify.
• Division champion and visionary for a new ad-funded broadband video service. Business and product strategy, design video content experiences and ad formats, content partner business development, manage 3rd party ad.
• Identify consumer needs and target segments through primary market research. Integrate Usability and Design guidance to refine and validate new content experiences.
• 5 patent submissions for improved content discovery mechanisms and ad format innovation.Go-to-Market planning and execution for Windows Media Center Extender consumer devices:
• Manage agency relationship with Razorfish to create a Visual Identity and develop an integrated online Ad campaign leveraging search, banner ads, and custom:30 video spots.
• Management responsibility for Positioning Framework, Branding, and Messaging guidelines

Redmond, Washington, US

• Product Management and Product Planning leader for the MSTV (rebranded as Mediaroom) startup business unit leading the charge with Network Operators to put Microsoft software at the center of the TV ecosystem and.
• Plan and launch MSTV Foundation Edition (FE) for digital cable STB’s - deployed by Comcast.
• Develop the business strategy and service revenue model for the Media Center DVR (DVD Recorder+DVR from LG Electronics launched October 2005).
• Co-author for the ‘TV and Movies Market Opportunity Assessment’ for Microsoft’s Consumer Leadership Team
• DVR research, planning and strategy to align product development across 3 divisions
• Business & Product Planning: Market analysis and sizing, consumer research, competitive analysis; Customer/Partner requirements synthesis; User scenarios and prioritization

Plan and specify WebTV’s second generation of consumer digital satellite set-top boxes and systems. Develop the launch customer product and business requirements.Technical account management responsibility for the WebTV consumer electronics reference designs licensed by and productized in partnership with Sony, Thomson/RCA, and Echostar.

Mba, Business

Bachelor Of Science - Bs, Electrical And Electronics Engineering