Establish and lead the Product function at CoCarting, a startup transforming online shopping by seamlessly integrating social interaction and collaboration to create a more engaging, efficient, and enjoyable shopping experience.

Leader of global customer experience programs for Cloud Platform, SaaS, Personal Computing, Telecom, eCommerce, Media, Entertainment, Athletic Apparel, and Real Estate clients:• Account Mgmt: Trusted advisor to guide client CX investments; P&L responsibility for 7 figure programs. Voice of the Customer at Ipsos to prioritize resources and drive innovation for each client• Biz Dev: Lead gen, prospecting, proposal generation and account development to expand opportunities• Marketing: Develop CX thought leadership, industry points of view, and case studies to attract clients and inspire customers• Customer Success: Harness the power of Ipsos experts to design and implement CX services and solutions across prioritized customer touchpoints and audiences• Delivery: Program execution and delivery for an extensive set of analytics and reporting deliverables• Leadership: Cross functional team management for exec stakeholders, data scientists, program managers, market researchers, account specialists, and data analysts

Product management, business strategy, product development, strategic partnerships, and market research consulting, with hands-on execution support for startups and SMB companies.- CONSOLIDAR NETWORK: Business Strategy, Product Definition, and Marketing Advisor for a Seattle Risk Management startup whose mission is to create a culture of worker safety and education that enables sustainable success for employers, while fostering a mindset for all communities that results in: Safer Workplaces, Profitable Employers, Employee Education, and Healthy Lifestyles.- SUCCESS DRIVERS: Product Strategy and GTM Advisor for a Market Research company leveraging proprietary causal Artificial Intelligence (AI) algorithms to improve the effectiveness of traditional surveys. Product definition, pricing, positioning, and marketing strategy for the CX.AI product solution launched in 2018: NPS question plus an open-end; Natural language processing engine; Causal AI engine automatically reveals the key drivers of loyalty; SaaS dashboard accelerates time to insight by visualizing key drivers and causal network, and simulating the performance of customer improvement scenarios.- ENTREVI SOLUTIONS: Advisor for a SaaS platform startup providing mobile customer engagement, commerce, and marketing solutions. Optimized customer marketing strategies; Industry and competitive analysis to identify and prioritize potential strategic partners; Prioritize feature enhancements to differentiate customer experiences; Align the product roadmap and company positioning with customer needs and objectives.- NUTRISTYLE: Advisor for a startup whose mission is to bridge the gap between chronic health problems and healthy lifestyles by offering personalized meal planning and shopping tools that are free to consumers and deeply integrated into the grocer marketing and promotion ecosystem.

Division Leader for a MarTech SaaS social analytics platform sold to Digital Marketing Agencies and Fortune 500 companies. Product Management, Account Management, Professional Services and Sales Support. • Delivery: Responsible for all customer projects, specializing in Brand and Product insights derived from a SaaS Big Data analytic platform that leveraged a wide range of NLP, AI, and machine learning capabilities; including custom supervised ML algorithms for measuring brand and product customer journey, unsupervised ML engines for topic modelling, and semantic similarity ML algorithms to identify specific audiences. • Product Management: Partner with Data Science and Engineering on customer scenarios, platform scalability, UX, new features, and data visualizations. Vision, scope, and market sizing for next generation social intelligence analysis capabilities• Innovation: Hybrid solutions that combine social media and traditional survey techniques. Partnership with panel providers to link social data with behavioral and demographic data. Custom metrics for brand attributes, purchase intent, customer satisfaction, and NPS.• Product Marketing: Support new products and solutions with sales collateral, whitepapers, and webinars• Thought Leadership: Catalyst for new projects showcasing Big Data analytic technologies: (1) Retail customer segmentation and personas based on machine learning results from social. (2) Election prediction leveraging custom social media analytics.• Biz Dev: Business development and sales including proposal creation, pricing, and customer pitches.• Leadership: Manage a global team of 35 people (Seattle & Vietnam) transforming data into customer insights.• Key Project: Global Brand Tracker for a major computer and IT provider: 10 markets, 6 languages, Commercial and Consumer metrics, Brand attribute tracking, 100 million social conservations collected, cleaned, and processed with machine learning algorithms per quarter.

Consulting assignment leading the Client Services Engagement for the T-Mobile Customer Loyalty and Satisfaction Program. Increase client satisfaction through custom analysis, presentations, monthly deliverables, and relationship building:• Drive closure on a prioritized list of client objectives. • Ensure clear and consistent understanding across the TNS virtual team about client needs. • Provide strategic insight for the analysis prepared and delivered to T-Mobile.• Reduce cost and complexity with recommended sample and questionnaire improvements.• Identify strategic enhancements and create the feature roadmap for the T-Mobile Loyalty Program.- Facilitate deeper connections between TNS and T-Mobile execs.

Consulting assignment to support new product and service initiatives at T-Mobile.Determine optimal value proposition, positioning, features, price, and branding for the new Brightspot white-label Mobile cell phone Service recently launched with Target.• Identify unmet consumer needs, target customer groups, and ideal positioning• Determine the optimal combination of features, price, service offers, phone lineup and branding using discrete choice research• Determine best combination of service Brand Name and Positioning that deliver highest target consumer appeal and amplify important T-Mobile and National Retailer brand attributes• Sell-in final recommendations to T-Mobile execs and National Retailer stakeholdersEvaluate the market potential of New Products and Services with advanced Concept research. • Determine consumer appeal for 30 new Data Plan concepts relative to existing benchmarks• Ethnographic research to uncover consumer unmet needs and pain points for mobile gaming and music. Evaluate the potential of new mobile gaming and music service concepts• Identify the optimal device portfolio and combination of features, price, brands, and form factor for Connected Laptops and Tablets. Present results to HP, Samsung, and Dell to influence partnership business model terms• Specify high value target consumer segments, critical use cases, and effective positioning for Connected TabletsIdentify the consumer facing programs, offers, and messaging that increase customer loyalty. • Determine the most effective customer loyalty and reward programs – best structure, levels, reward types, frequency of rewards, and competitive differentiation• Evaluate the effectiveness of customer engagement programs and campaigns • Identify Loyalty Drivers, business performance issues, competitive threats, and new opportunities by linking customer database information (demographics, phone type, rate plan, calls to care, dropped calls, etc.) with consumer research results

Product Planning and Product Management for Technology Incubation teams.Interactive Entertainment Business: Develop an integrated TV and Video strategy for the Mediaroom and Xbox LIVE businesses:• Identify and recommend strategic options based on a synthesis of competitive and value chain analysis. Drive GM / VP alignment on goals, approach, and competitive positioning. • Lead the TV and Video Advertising cross-functional strategy and planning team to identify innovation opportunities with significant disruption potential.Startup Business Group: Product Planning and Product Management leadership for cross-functional Innovation teams incubating New Products and Services. Synthesize Technology, User Experience, and Market requirements into tangible business opportunities. Wide range of industry and domain areas:• Create an Innovation Lifecycle Framework based on New Product Development experience and published research benchmarking Innovation Best Practices and Metrics• Market and customer analysis for augmented reality, mobile shopping, robotics, home entertainment, and enterprise collaboration opportunities• Mobile B2C services for health and information services in emerging markets • Mobile B2B cloud services for enterprise applications and network optimization infrastructure• Residential and enterprise energy management services. Electric vehicle cloud services• Enterprise Big Data analytic services for retail, financial, health, media and telecom verticals

Strategic consumer insights to shape and prioritize Innovation and New Product Development for mobile and connected home experiences.• Collaborate with marketing and product development execs to create and support an enterprise-wide stage-gate framework for Innovation, spanning ideation through market launch. Create and execute the supporting Innovation research lifecycle• Advanced Concept research for new mobile phone ideas, smartphone apps, potential service concepts, product-line extensions, accessories, and partnership opportunities• Identify unmet consumer needs for Mobile Broadband using a variety of ethnographic techniques including in-the-moment phone interviews, in-home evaluations, focus groups, a deprivation study, and respondent videos and journaling• Align Retail Merchandising and Product Sourcing decisions with an integrated consumer segmentation framework using in-home and retail shopping ethnography, focus groups, online quant research, and advanced statistical analysis• Evaluate new business models and innovation concepts leveraging Discrete Choice research to determine consumer preference for combinations of features, phone types, app bundles, service levels, network speeds and payment models• Qual and Quant research to develop a corporate brand framework for the wireless space and potential adjacencies that enabled strategic planning decisions at the CXO level• Experienced in Qual, Quant, and hybrid methodologies. Responsibility for primary research projects across Ethnography, Customer Segmentation, Concept Screening & Optimization, Positioning, Naming, Pricing, Discrete Choice and Volumetric Forecasting• Brand, Advertising, Messaging, Customer Satisfaction and Loyalty research experience

Identify strategic opportunities and threats specific to T-Mobile USA. Monitor industry activity and develop actionable competitive and category insights.• Threat assessment for US Cable’s entry into Wireless – timing, impact assessment, go-to-market strategy, and consumer adoption forecast for the CMO and CFO• Competitive assessment and strategic recommendations for connected home devices and services, VoIP, mobile devices and data services• Develop a robust model of competitive opportunities for T-Mobile consumer targets by linking syndicated research sources to the internal customer segmentation framework

Product Planning and Business Strategy to make Windows Media Center the premier entertainment experience on the PC and a strategic asset in Microsoft's connected entertainment initiatives. Manage a team to identify global strategic opportunities emerging from the convergence of PC, TV, and digital entertainment. Translate resulting business strategy into product roadmaps and execution plans:• Division champion and visionary for a new ad-funded broadband video service. Business and product strategy, design video content experiences and ad formats, content partner business development, manage 3rd party ad serving relationship, and secure launch advertising deals• Identify consumer needs and target segments through primary market research. Integrate Usability and Design guidance to refine and validate new content experiences.• 5 patent submissions for improved content discovery mechanisms and ad format innovation.Go-to-Market planning and execution for Windows Media Center Extender consumer devices: • Manage agency relationship with Razorfish to create a Visual Identity and develop an integrated online Ad campaign leveraging search, banner ads, and custom :30 video spots. • Management responsibility for Positioning Framework, Branding, and Messaging guidelines

Product Management and Product Planning leader for the MSTV (rebranded as Mediaroom) startup business unit leading the charge with Network Operators to put Microsoft software at the center of the TV ecosystem and connected home.Responsible for 7 product releases across three geographic regions in 4 years for Microsoft TV (MSTV) digital TV client and server software:• Plan and launch MSTV Foundation Edition (FE) for digital cable STB’s - deployed by Comcast.• Develop the business strategy and service revenue model for the Media Center DVR (DVD Recorder+DVR from LG Electronics launched October 2005).• Co-author for the ‘TV and Movies Market Opportunity Assessment’ for Microsoft’s Consumer Leadership Team• DVR research, planning and strategy to align product development across 3 divisions• Business & Product Planning: Market analysis and sizing, consumer research, competitive analysis; Customer/Partner requirements synthesis; User scenarios and prioritization• Silicon partner management to broaden chipset support for the MSTV client software.• Manage team of 10 Product Managers: Define group Charter, Roles, and Responsibilities• Create and roll-out a Division-wide Product Lifecycle Framework

Plan and specify WebTV’s second generation of consumer digital satellite set-top boxes and systems. Develop the launch customer product and business requirements.Technical account management responsibility for the WebTV consumer electronics reference designs licensed by and productized in partnership with Sony, Thomson/RCA, and Echostar.