Daniel Pozo Email & Phone Number

Canada

Vancouver, British Columbia, Ca

Coast Appliances is a leading, independent distributor and retailer of major appliances serving the builder, contractor and retail markets across Canada. Coast sells over 40 brands of premium and high-end appliances through its 19 showrooms and ecommerce website.Duties• Responsible for the development and execution of digital and traditional marketing strategies to drive revenue growth and customer acquisition (channels included: SEO, CRO, email, affiliate, paid search, paid social, influencer marketing, radio, print, etc.)• Lead a high performing team of marketing professionals to achieve company goals and objectives• Managed departmental budget, forecast and channel performance reporting• Developed and managed a marketing roadmap with a focus on customer growth, increased website traffic, website optimization and departmental efficiency.Accomplishments✔ Assisted in the successful launch of two new retail locations in the Ontario market to help achieve the company's goal of becoming Canada's number one appliance retailer.✔ Successful migration of paid media channel management from external agencies to in-house team, reducing agency costs and expanding on internal marketing team expertise.✔ 2X YoY growth in organic traffic through successful implementation of SEO initiatives✔ 2X YoY growth in email subscriber list growth through execution of list growth initiatives✔ 2X YoY increase in email revenue through successful launch of marketing automations and campaigns✔ Launched a logo refresh to help revitalize brand while honouring the company's 40+ year heritage.✔ Successful launch of national radio program to increase top of mind awareness

Vancouver, British Columbia, Ca

Organika Health Products is a Canadian leader in quality vitamin, supplement, and functional food products. Duties• Drove customer growth and brand awareness through a variety of initiatives across digital marketing channels (email, SEO, paid search, paid social, display, influencer marketing, etc.)• Managed and mentored a team of marketing professionals, leading them to achieve company goals and objectives • Lead strategy, planning (KPI setting, forecasting and budget allocation) and ongoing optimization for digital marketing campaigns and promotions• Responsible for development and delivery of digital marketing roadmap• Developed and maintained internal reporting and analysis for all major metrics to convey overall channel performance and provided data-driven recommendationsAccomplishments✔ Successful migration of paid media channel management from external agencies to in-house team✔ 2X YoY growth of social media following through paid social campaigns and influencer collaborations✔ 3X YoY growth in email list through subscriber growth initiatives✔ Supported in the launch of a number of new products to add to the company’s product offering✔ Significant growth of organic traffic through a variety of SEO and content marketing initiatives

Vancouver, Bc, Ca

RED Academy is a technology academy for designers, developers and digital marketers that provides highly engaging, immersive learning programs for students looking to excel in technology and design.Duties:• Ensure efficient and effective delivery of the Digital Marketing Program• Provide students with mentoring, training and career development advice• Coordinate with Community Partners and students to develop digital marketing strategies for local small businesses• Provide feedback and insight to improve program relevancy and educational approaches to ensure highest possible quality of learning experience for studentsAccomplishments:✔ Part of a team of instructors that received the highest rating for student overall satisfaction ✔ Selected as guest speaker to provide students with industry insight and career advice

Vancouver, British Columbia, Ca

At Thrive Digital, I worked alongside some of the best and brightest in the digital marketing industry. Together we managed the digital marketing strategy and paid media channels for world class brands and businesses in a variety of industries.Duties:• Developed and executed performance marketing strategies to drive e-commerce growth, user acquisition, lead generation, and brand visibility.• Managed paid media channels including Google AdWords, Bing Ads, Facebook/Instagram and a range of other platforms• Utilized analytics and attribution platforms such as Google Analytics, Mixpanel and Kissmetrics to measure website traffic and gain customer insights• Developed reports and KPI dashboards to provide clients with detailed campaign and channel performance• Met on a regular basis with key stakeholders including management teams, CEO’s and business owners to provide reporting insights and updates on campaign strategy and performance• Assisted in the training and mentoring of new team membersAccomplishments:✔ Drove revenue growth and ongoing customer acquisition/retention for a portfolio of high spend enterprise clients✔ Managed high performing paid media campaigns that resulted in 100% increase in client monthly ad spend✔ Performed regular campaign and account audits to provide clients with insightful marketing analysis, enabling stakeholders to make informed business decisions

Vancouver , British Columbia, Ca

Cymax is one of the fastest growing online furniture retailers with over 100,000 SKUs and annual sales exceeding US $150 million.Their subsidiary, Constant Retail is the leading website and eCommerce solution for the furniture industry. Duties:• Responsible for the development and management of paid media campaigns across paid search and display platforms. • Worked with clients, account managers, sales team and IT to ensure optimal campaign performance, clear communication and consistent achievement of marketing/revenue goals and objectives.Accomplishments:✔ Built and managed SEM campaigns that surpassed goal CPA and led to continued increase in client marketing budgets.✔ Improved campaign click-through and conversion rates to help drive overall revenue.✔ Assisted in the development and documentation of processes to help improve efficiency in new staff training and overall workflow.Tools Used: Google Adwords, DoubleClick Search, Bing Ads, Google Analytics, Google Shopping Ads, Facebook Ads, Microsoft Excel, Google Tag Manager, Google Merchant Center, Slack, Jira

Montreal, Quebec, Ca

Mediative/Yellow Pages provides a mix of digital services for small and medium enterprises. I was part of the growing digital advertising team during the company’s transition from print to digital.Duties:• Built, managed and optimized a portfolio of 60+ SEM and display advertising campaigns in a variety of industry verticals. • Provided clients with regularly scheduled reporting updates to ensure optimal campaign performance.• Served as SEM subject matter expert and educational resource for both client and internal sales force.• Worked with a team of SEM professionals to help streamline workflow and improve overall performance of campaigns.Accomplishments:✔ Member of SEM team awarded for achieving top ranking in Google Adwords optimal campaign setup and optimization competition.✔ Provided training, coaching and mentorship to new team members.

Vancouver, British Columbia, Ca

Responsible for website ad delivery using Google DoubleClick. Provided website and ad campaignanalysis and reporting.✔ Successfully managed revisions and implementation of ad creative.✔ Helped company transition website ad delivery during site redesign.✔ Provided after hours and weekend troubleshooting to ensure ad delivery and meeting of campaign goals.✔ Communicated regularly with management and various stakeholders to provide website traffic analysis and ensure quality, consistency and successful completion of advertising goals and objectives.

Award Of Achievement In Digital Analytics

New Media Design And Web Development

Applied Web Development