Dan Purdy Email & Phone Number

I founded Real Symple Solutions to hack knowledge work. The goal is to simplify work, increase our productivity and take back our lives. I use speaking engagements, seminars and licensed tools to help individuals and organizations relax and be able to focus on the CONTENT of their work rather than stressing out about the process. The Real Symple process is based in principles of Lean and Agile including Kanban, Kaizen, Theory of Constraints, Lean Meetings, Systems Thinking, System of Profound Knowledge (Deming), the Fogg Behavior Model (BJ Fogg), Neutral Thinking (Trevor Moawad) and many more.To learn more contact me at dan@realsymple.com.Areas currently under development are: Real Symple Project Management (a version of Agile) Real Symple Strategy (Agile Strategy) Real Symple Marketing (Agile Marketing) Real Symple Brand Development Real Symple Management (Agile Management) Real Symple Community DevelopmentOrganizations Helped: Brist Mfg. Litzia Technology Lucid Consulting Skagit Horticulture Emergency Reporting.com Trayvax Anderson Paper Rad Dog LLC Western Washington University Advanced Materials Science & Engineering Center Whatcom Transportation Authority Western Washington University University Residences Association of College and Conference Event Directors International (ACCEDI) Western Washington University Libraries Economic Alliance Snohomish County Edmonds, WA Chamber of Commerce Western Washington University Facilities Management

Bellingham, Washington, Us

My mission is to help students develop their capacity for life-long learning so they can become professionals. I have developed the curriculum and taught classes and workshops in:  Agile Marketing Agile Project Management (Kanban, Lean, & Scrum) Marketing Communications Integrated Brand Development Consumer Behavior Marketing Research Marketing Principles Marketing Management Team Building PMP Prep Course Innovation Lean Startup Entrepreneurship

Bellingham, Washington, Us

As Director of the Front Door to Discovery (FDD) I work to create direct personal connections between engaged students and faculty at Western Washington University and members of the University community, private and public sectors. I'm involved with marketing Western’s numerous academic resources and programs to the community and for positioning the University to serve as a problem-solving resource or economic development growth partner with community partners.I do this by to working internally with my University colleagues to develop innovative ideas and entrepreneurial activities that increase social awareness of how the University can be a partner in educational and applied research and development activities.I also focus on working with external partners including incubators, consultants, business owners; business and industry stakeholders; Angel Group Investors, the Western Small Business Development Center and other community agencies serving small business development; professional specialized service providers; not-for-profit and governmental leaders in the local Whatcom county community, the Northwest Washington Region, and the State of Washington.As part of this effort to integrate WWU with the community we are developing The Western Innovation Lab which will connect the students and faculty of WWU with the community to solve complex problems requiring innovative thinking. The Lab will provide a place for students to engage in experiential learning while engaging with community members as mentors, clients and contributors. Students will work on projects of their own conception or those contributed by the community to learn cutting edge innovation, entrepreneurship, business modelling and project management knowledge and skills in a supportive and inclusive setting that is designed for collaboration.

Bellingham, Washington, Us

 Operations Manager of The Western MBA Program  Development and execution of MBA Program Integrated Marketing Communication Strategy resulting in 115% increase in applications Recruiting strategy led to 58% increase in number of admitted students Collaborated with Director and University Partners to launch new Weekend MBA Program track resulting in 33% growth in programs Assisted Director in developing differential tuition for MBA Program Created and managed Social Media strategy for MBA Program Developed and implemented MBA Program web strategy and tactics Driving multiple ongoing marketing research efforts including secondary research, focus groups, and surveys into needs of MBA students  Advise students/alumni in developing internship & career opportunities Led effort to create MBA Program Career Services Office Collaborated with Director to develop MBA Learning Goals & Objectives Assisted Director in developing new curriculum for MBA Programs Managed two direct reports Managed $50,000 - $75,000 annual program budget

Bellingham, Washington, Us

 Managed four direct reports Developed and led college-wide Integrated Brand Development project Managed College of Business & Economics website redesign project Create and conduct numerous marketing research projects including focus groups of current students and college-wide survey of students Developed inaugural Startup Weekend with community partners (2011) Managed project for annual College of Business Alumni Reunion Event  Led team developing branded merchandise for College of Business Member of Western Washington University Branding Team that developed new University branding strategy Served on Western Washington University Marketing Committee Assisted in development of University Diversity Communication Strategy

Bellingham, Washington, Us

Day to day general manager of MBA Program including all marketing, operations and budget decisions. Create and manage implementation of integrated marketing communications strategy and tactics Direct planning, design and execution of MBA Program recruiting events Integrated recruiting efforts led to 30% increase in qualified applicants and 50% increase in first MBA class size New alumni relations efforts led to higher engagement of alumni with program  Developed new LinkedIn Group for alumni, faculty and students Direct management of annual program budget

Bellingham, Washington, Us

-Create and manage Integrated Marketing Communications (IMC) strategy.-Developing integrated brand strategy.-Design, review and implement IMC tactics including print and broadcast advertising, internet advertising, direct mail, email, public relations and word of mouth.-Planning, design and execution of MBA Program recruiting events resulted in a 138% increase in attendance.-Recruiting of prosepective MBA candidates and speakers.

Marketing Strategist with a wide variety of experience in Integrated Marketing Strategy, Integrated Brand Development and Secondary Market Research. Direct experience in crafting Holistic Marketing & Organizational Strategy solutions driven by customer needs and designed to yield results. MT. Baker Chapter SHRM: Organizational Strategy Ferndale School District: Brand Strategy Bellingham Fire Department: Organizational Strategy Western Washington University: University Relations Division: Organizational Strategy Western Washington University: Small Business Development Center: Brand Strategy Western Washington University: Advancement Division: Organizational Strategy Western Washington University: Alumni Association: Brand Strategy Western Washington University: Alumni Association: Strategic Marketing Research North Coast Credit Union: Organizational Strategy and IMC Planning Whatcom County United Way: Brand Strategy

Founded three startups:- Triad Fitness Publishing: Fitness "Day-Planner" for athletes serious about their workout- Choice Pharmacy: Online Pharmacy focused on direct2consumer model in retirement communities- A&J Trading Company: Wholesale distributor of designer candles for home decor

Conducted extensive secondary research project with objective of identifying key findings in areas of market segmentation methodology, specific target markets, general consumer research, positioning strategies, products and integrated marketing communications (IMC) tactics for financial institution marketing.

Worked with Marketing Director to develop an Integrated Marketing Communications strategy involving direct mail, email, website, public relations, word of mouth and events to build awarenss of grass roots non-profit. You can see our efforts at www.thespiritofhope.org.

Houston, Tx, Us

• Responsible for operation of 600 MW Combined Cycle Power Plant.• Shift Supervisor responsible for all plant activities during shift.• Managed and negotiated completion of 2381-item punch list with contractor.• Developed punch list packages for negotiation and litigation.

• Responsible for field operation of 180 MW Combined Cycle Cogeneration Plant.• Manage offloading of all process chemicals (Ammonia, Acid & Caustic).• Performance monitoring of all plant equipment and systems.

Washington, Dc, Us

Served aboard the USS Michigan (SSBN 727) and the USS Florida (SSBN 728) as a Reactor Technician, Reactor Operator and Shutdown Electrical Operator with a rate of ET3 (SS).• Operational Control of Submarine based Nuclear Reactor (S5W, S8G).• Preventative and Corrective Maintenance of Nuclear Instrumentation and Plant Controls.• Operational Control of Nuclear Instrumentation and Primary Plant Controls.• Operation and administration of Primary Valves and Radiation Monitoring Equipment.• Operational Control of Nuclear Propulsion Electrical Plant.• Shutdown Administration of Electrical Plant.

Mba, Business, Management, Marketing, And Related Services

Certificate, Innovation Engineering College

Lean Launchpad Educators Program, Lean Startup

Certificate, Dmef Direct/Interactive Marketing Seminar For Graduate Students

Bachelor Of Arts, Marketing

Nuclear Engineering, Nuclear Physics

Economics, Political Science