Dan Raica Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

At Education Services Australia (ESA), I lead the marketing and communications function for a portfolio of 20+ digital products and services designed to support students, educators, and policymakers across Australia. This includes developing and executing strategic marketing initiatives, enhancing public engagement and strengthening ESA’s brand presence in the education sector.I work closely with government stakeholders and internal teams to align product strategies with national priorities while fostering a culture of collaboration and innovation. My role also involves streamlining operations, consolidating resources, and ensuring that marketing efforts deliver measurable impact.Highlights include:→ Leading marketing campaigns that drive awareness and engagement for ESA’s education-focused solutions→ Modernising brand assets and communication strategies to position ESA as a leader in education innovation→ Partnering with stakeholders to secure funding and resources for key projects→ Establishing a centralised marketing team to enhance efficiency and collaboration

Melbourne, Victoria, Australia

At Red Sky Group, I led the digital marketing transformation, helping the team expand its market offering and strengthen its brand presence. This included driving go-to-market strategies, optimising customer journeys and implementing innovative digital platforms to enhance engagement and operational efficiency.Working closely with the partners, I developed marketing strategies that aligned with organisational goals while improving the customer experience across multiple touchpoints. My role combined hands-on execution with strategic oversight to deliver impactful outcomes.Highlights include:→ Led the redesign of digital and video collateral, including a cohesive website refresh that improved brand consistency and user experience.→ Designed and launched new digital products, enhancing customer engagement and supporting revenue growth.→ Implemented content marketing strategies and social media campaigns, driving online engagement through SEO, CMS and CRM platforms.

Melbourne, Victoria, Australia

Melbourne, Australia

At Maths Pathway, I led the marketing and communications function during a period of significant growth and transformation. I developed and executed strategies that drove brand recognition, customer acquisition and retention, while also building and mentoring a high-performing marketing team.My role combined strategic planning with hands-on execution, working closely and productively with the Sales team to ensure that marketing initiatives aligned with organisational goals and delivered measurable outcomes. I'm really proud of the team and the work as it helped position Maths Pathway as a leader in EdTech, providing meaningful impact for students, educators and parents.Highlights include:→ Designed and delivered targeted marketing campaigns that enhanced brand awareness and drove customer engagement.→ Built and scaled a marketing team, fostering a positive and productive culture that supported organisational growth.→ Launched impactful digital content, including blogs, webinars and videos, that strengthened customer retention and loyalty.→ Co-founded a marketing agency subsidiary to support other complimentary education-specific start-ups utilising the marketing infrastructure built for ESA

Melbourne, Victoria, Australia

In this role, I established the foundation for Maths Pathway’s digital marketing and creative content strategies, driving early growth and brand recognition. I managed all digital marketing channels while building a creative team that produced impactful, high-quality content to support customer acquisition and retention.My focus was on delivering engaging digital experiences and leveraging partnerships to extend the organisation’s reach within the education sector.Highlights include:→ Produced and directed a library of engaging videos and developed partnerships with education influencers to amplify brand impact.→ Designed and implemented a user-centric website redesign, improving traffic and audience engagement.→ Developed a multi-channel content strategy that drove significant growth across social media platforms.→ Created digital tools and resources that supported the sales team and improved the customer journey.

During this time, I combined my passion for travel with my professional expertise, undertaking creative and strategic projects for clients across diverse industries while exploring the world. From political campaigns to large-scale corporate initiatives, I delivered impactful digital marketing, video production and communication solutions.Highlights include:→ Created compelling campaign materials for the Australian Greens’ Federal Election campaign, driving public engagement.→ Produced a technology showcase for a leading infrastructure company, highlighting innovation and industry impact.→ Developed recruitment campaign assets for a major healthcare provider to attract top talent.→ Designed a community engagement strategy for a social justice organisation, strengthening their message and expanding their reach.This role was a unique opportunity to merge professional growth with personal exploration, providing me with fresh perspectives and creative inspiration.

Melbourne, Victoria, Australia

In this role, I established and led the company’s first in-house digital and video production team, creating innovative communication assets that supported large-scale infrastructure projects. My role combined leadership, strategy and hands-on execution to deliver impactful outcomes while reducing reliance on external vendors.Highlights:→ Produced over 300 digital and video projects, significantly improving efficiency and cutting costs.→ Built strong relationships with internal teams to align creative outputs with organisational goals.

Melbourne, Victoria, Australia

As Program Manager, I led a significant digital transformation portfolio, delivering enterprise-wide initiatives that modernised communication systems and knowledge management tools. Working closely with senior leadership, I aligned digital solutions with business priorities to drive operational improvements.Highlights include:→ Directed the delivery of enterprise-wide digital systems support BD/Marketing, communications, project collaboration and document management.→ Recognised as a centre of excellence by the parent company, leading to secondment for group-wide standardisation initiatives.

Melbourne, Victoria, Australia

As Digital and Web Lead, I worked alongside the communications and marketing team to deliver impactful digital platforms that supported organisational messaging and engagement. This included award-winning corporate websites and intranets designed to enhance user experience and amplify key communication strategies.→ Delivered award-winning digital platforms through user-centric design and innovative development practices.→ Partnered with cross-functional teams to align digital solutions with organisational and communications objectives.→ Created and managed digital content, ensuring alignment with corporate messaging and audience engagement goals.

Bachelor Of Multimedia (Media Studies)

Diploma Of Project Management