* Implemented and scaled Paid Social, Mobile and Emerging media platforms, delivering YOY business growth and learnings across all* Took the paid Facebook program from a "test" to the strongest and most efficient Digital Display channel, and in the process became known as one of the early thought leaders in paid Facebook advertising strategy* Responsible for end-to-end mobile strategy and experience which entailed: Partnering with product and web team to inform design and user flow within app and mobile web experience, working with finance to arrive at forecasts, leading media strategy, timing, partner decisions and in-season optimizations. Grew the channel to 4x YOY across all KPIs while decreasing YOY cost by approximately 40% * Nominated to Intuit Innovation Gallery for cultivation and execution of an advertising unit that used an artificial intelligence feed to infuse the banner with real-time trending data that was drawing from a TurboTax owned property. Purpose of this unit/ idea was to deliver the best possible outcome for the consumer, giving them the information they needed in real-time * Consistently recognized as the model for an ideal cross-functional business partner. Always worked to cultivate and develop not only business partnerships but also genuine relationships across teams which enhanced internal communication, collaboration and overall speed to market

Mahalo is a human-powered search engine with a more social approach to providing an information resource. Founded in 2007 by respected silicon valley entrepreneur, Jason Calacanis, Mahalo is backed by Sequoia Capital, News Corp., CBS Interative, Mark Cuban and Elon Musk.* Led end-to-end design of a white-label social media solution positioned for Fortune 1000 clients; managed a team of six writers, developers and engineers* Collaborated with product management to design mobile app experience that complemented white label solution

* Employee number eleven and first business development hire. Was responsible for architecting a content and social platform strategy that would take Ustream from a “live puppy cam channel” with 200K monthly uniques to a premier content network with over 10M monthly uniques. Site currently at 25M+ monthly uniques* Managed agency partnership with Digital arm of William Morris. Developed and presented partner strategy to TV Networks, Music Management and Production Companies, detailing how to engage and interact more intimately with their fan base using Live Streaming Technology and social media platforms* Developed strategy for and managed implementation of partnership with CBSNEWS.com. Initiative resulted in 10% lift in traffic. * Developed and have maintained relationships with a diverse set of influencers and thought leaders across the digital ecosystem whom I consistently leverage to bounce ideas off of and get insider updates on upcoming startups* Worked with mobile product team to design, develop and launch Ustream’s first live streaming mobile app

Peerset bridges and solidifies the gap between Social Media Platforms and Effective Advertising. Our patent-pending solution translates social media content, or explicit expressions, into implicit, related actions which provide Publishers and Ad Networks with an expanded yet targeted audience.* Architected product positioning and flow: Worked directly with founders (engineers) to translate their patented technology into a solution that would integrate with small to mid-sized social platforms* Managed Universal McCann and RocketFuel relationships during campaign implementation for Microsoft Zune release

* Drawing upon knowledge of the landscape and extensive research, sought out and negotiated content acquisition and distribution deals with content providers and distribution platforms such as YouTube, World Cup Soccer and AOL* Oversaw partner implementations. Managed a cross-functional marketing, engineering and ad sales team to ensure: Content integration deadlines were met, Ad insertions and CPM rates were executed in line with agreement and that analytics and reporting cadence were properly implemented and communicated out to partner * Appointed to “Global Thought Group”: Collaborated with seven colleagues from various parts of organization and drew upon research and analysis of existing digital technology space to suggest potential obstacles and areas for innovation

* Managed Center Core advertising projects from initial sales volume forecast to final strategy submission* Produced Cognos reports to measure year-over-year campaign effectiveness. Prepared and delivered bi-weekly presentation to Center Core Vice President

* Combined a grass-roots blogging strategy with a direct-to-consumer outreach: Partnered with SF venues and publications to use real-time events to create user acquisition engine. Took San Francisco user base from 100 in 10/06, to 20,000 in 5/07. Company acquired by AOL in June ‘09* Managed partnership project initiatives including reporting features for large-scale events, implementation of partner payment flow system, event posting tools and trusted editorials

* Helped develop and manage implementation of interactive media-focused enrollment and marketing strategy: Selected, packaged and featured student content on school website. Initiative saw 10% increase in overall student inquiries* Analyzed conversion and start-rate data to produce weekly trend reports and recommendations to Director of Admissions

* Generated and processed Contracts/Proposals/Correspondence/Presentations for Account Executives * Using the Goldmine CRM tool, generated weekly sales reports for management

Intern to Head of Global Business Development.