Fort Collins Nursery is a year-round, locally owned garden center with the region’s best selection of quality plants and gardening supplies since 1932. My primary responsibility is to promote the products and services of the Nursery through effective marketing campaigns designed to increase sales and community awareness.Selected Achievements:⋅ Coordinate yearly advertising plan and budget including researching advertising opportunities, allocating funds, booking programs, scheduling ads and developing ad content.⋅ Develop summer concert series at nursery including booking bands and coordinating sound, lighting & staging, event permits, food and beer sales, marketing materials, ticketing, media sponsorships and community partnerships.⋅ Maintain company website and monthly newsletter including e-mails, event postings, featured product listings and blogs.

• Created logos and marketing materials for campaigns like (em)POWER Thornton and Miller’s Landing in Castle Rock, CO.• Coordinated PR campaign for the Friends of the Symphony’s Musical Zoo children’s educational event in Fort Collins, CO• Created artwork for pressed penny machines in hundreds of accounts across the U.S.

The Fort Collins Symphony provides live orchestral music to the residents and visitors of Northern Colorado through inspiring performances and educational events. While there, I was directly responsible for the development, implementation and promotions of various concerts and special events.Selected Achievements:⋅ Organized Beat Beethoven’s 5K run fundraiser in downtown Fort Collins from 2014-16. Responsibilities included coordination of city permits, traffic plans, special services, promotional merchandise, sponsorship donations, event volunteers, and runner registration.⋅ Provided marketing support for Symphony events including developing marketing plan and budget for 2014-2015 season, maintaining advertising schedules, event calendar listings, press releases, and coordinating radio advertising, interviews, and promotions.⋅ Developed Symphony media presence through promotional videos, MP3s, and season-long photo documentation.

Founded in 1991, this successful Independent record label and artist management company specializes in developing unique plans for artists’ specific needs. My primary responsibility included managing product sales and distribution, coordinating new releases, and promotig albums and artists through retail and traditional marketing campaigns.Selected Achievements:⋅ Created a unique marketing plan for over 50 album release cycles. ⋅ Coordinated advertising and promotions to drive sales at brick and mortar and online retail. Programs included P&P, Retail facings, listening stations, corporate buy-ins, and featured product advertising.⋅ Worked with distributor representatives to circulate products to national retail accounts such as Best Buy, Borders, Barnes & Noble and Amazon.com.