Lead all the organization's marketing, communications and creative efforts for this dynamic environmentally focused, mission driven organization.EarthX.org Non-Profit - Responsible for all tactics around the annual International Congress of Conferences, Climate Week roundtables, monthly networking events and Film Festivals. This includes sponsorship planning, marketing support materials, social media, and PR. 2024 conference was the most successful in its history w/2000+ attendees, 36 mil ad impressions, 100k earned media impressions, named as a top 3 sustainability 2025 conference to attend.EarthxTV: Lead all marketing, branding and promotion efforts across all international network priorities including social, short form, FAST, AVOD. Also work closely with sales and distribution by providing marketing RFP materials to increase revenue. Doubled ratings and tripled UK viewership growth through the summer of '23. Launching first ever podcast network.

Oversee all creative and strategy for a multi-disciplined group of artists, directors, writers and problem solvers doing rebrand projects, branded entertainment and promotion. Clients include Global Citizen, Scripps Networks, Peacock, Showtime, TNT, HBO Max, NBC, Food Network.

Boutique creative solutions agency with a focus on driving brands' content across platforms (digital, interactive, VR) to increase revenue and audience share.

Managed overall brand and campaign strategy across A&E, History, Lifetime, and Lifetime Movie Network. Work closely with internal agency and across all functional teams to deliver breakthrough integrated executions across all forms of media. • A&E: 13 straight months of growth. Top 10 cable net for 6 straight months as well as the fastest growing cable network. Successful 'Brave Storytellers' re-brand campaign efforts across all platforms using artists, Directors and talent.• HISTORY: 10th consecutive year as a top 10 cable network. Delivered 2 of the top 3 dramas in cable (KnightFall and SIX). Helped build strategy around making the brand more culturally relevant working to calendarize content output across all platforms and building opportunities with Ad Sales to drive revenue around key historical events. Worked on massive experiential activation at ComicCon for Vikings and Project Blue Book.• LIFETIME: Worked closely with Programming, Development, Sales and Comms to build a pipeline that harnesses the best audience retention strategy. Re-brand and focus on what makes Lifetime great and more connected to women building partnership opportunities with BeautyCon and NWSL Women's Soccer League. Helped build out strategy around the social/digital series 'Her America' where we went around the US to experience what it means to be a woman.

Member of the senior executive team for overall network brand and creative strategy. Created and drove the transition from ‘old’ science to a smart, lean forward, story-focused entertainment brand with a target to gain a younger demo. Average viewer age dropped 7 years.• Achieved highest ratings in network history in 2015 and 17 Quarters YOY growth.• Two Emmy Awards, Clio, One Show and multiple Promax including best On-air/logo redesign in 2011 and best Image spot 2016. FastCo called the new logo 'The future of logo re-designs'.• Facebook grew +600% and Twitter over 800%.• Initiated monthly Facebook Sweepstakes to build CRM and email outreach.• Managed international brand rollout and key initiatives.• Conceived and drove the development of the breakthrough curated science video website called SCI2 and generated over 4 million uniques in the first 3 months.• Built and managed full 360 breakthrough campaigns for: an Idiot Abroad with Ricky Gervais, Through the Wormhole with Morgan Freeman, Fringe, Outrageous Acts of Science, The Challenger Disaster with William Hurt, Punkin Chunkin and beyond.• Oversaw the network participation at ComicCon for 5 straight years. Highlight was re-uniting the cast of cult fave 'Firefly' to the famed Hall H where 5000 people couldn't stop screaming. Activations included guerrilla giveaways, bags, and set visits.• Worked closely with Ad Sales on RFP's, Upfronts and client visits helping secure over 40 new advertisers after the re-launch. • Launched multi-platform cause marketing initiative: Support Of Science (SOS)where we toured schools across the nation with network talent and partnered with The Planetary Society, Pop Sci and others.

Creative quarterback on development and production of fully integrated, multi-media consumer marketing campaigns across the network. $60 million budget. Responsible for marketing all of Discovery Channel’s series and tentpole 360 platform specials including Shark Week, Deadliest Catch, Planet Earth, Dirty Jobs, Mythbusters, Gold Rush, and Life.• Created and led the award winning global rebrand (including logo) campaign 'The World is Just Awesome', a massive viral hit. The brand spot won a Clio, One Show, Intl Andy, AIGA, Promax awards. Included agency search, strategic goal-setting, budgeting, contract negotiation through final delivery. • Built campaigns that pulled consumers to DSC and delivered best ratings for four straight years.• Partnered closely with Ad Sales and programming on client pitches, integrations and all Upfront planning and presentations.