Dan Redgate Email & Phone Number

New York, Ny, Us

• Exceed revenue goals for assigned accounts (DirecTV, DISH and FUBO)• Establish self as the client’s C-suite stakeholders’ trusted advisor• Effectively upsell FreeWheel's suite of products, tailoring solutions to meet diverse customer needs and understanding the nuances of each client's business objectives and operational setup• Collaborate with FreeWheel Product and Engineering teams to develop a cohesive go-to-market strategy, ensuring alignment between FreeWheel and client product roadmaps• Skillfully navigate contract negotiations and procurement processes, working effectively with legal and business intelligence teams to ensure successful outcomes• Leverage a deep understanding of the advertising technology landscape, with a specific focus on video/CTV/streaming, to drive client revenue growth• Solicit, comprehend, and translate client product requests, that meet their needs and exceed expectations• Analyze digital advertising performance metrics and provide ongoing recommendations to enhance and refine; lead and conduct Quarterly Business Reviews for client account team and executives • Effectively disseminate account status, strategies and progress to both internal and external leads and peers

New York, New York, Us

• Amenity Analytics develops cloud-based analytics solutions to help businesses draw actionable insights from text on a massive scale for Fortune 100 companies, hedge funds, financial exchanges and insurance companies• All rely on Amenity’s proprietary Natural Processing Technology to capture insights from regulatory filings, earnings call transcripts, industry news, social media activity, research reports, etc.

New York, Ny, Us

• Led Category teams’ (e.g. Auto, Beverage, QSR, etc.) strategic sales initiatives across WarnerMedia and AT&T Business by cross-functionally advancing a consultative-based and insight-led approach that fully leveraged emerging consumer research and delivered innovative media solutions across the WarnerMedia portfolio (e.g. OTT, VOD, audience targeting, attribution, addressable, etc.) • Evaluated challenges and opportunities from the client perspective in order to engage and authoritatively advise them on strategies that meet their KPI’s and achieve their respective business outcomes • Leveraged traditional and advanced qualitative and quantitative research tools, methodologies and vendors such as Catalina, Comscore, EDO, IRI, Kantar, MRI, Nielsen, NinthDecimal, SimilarWeb, TVision, etc. • Dedicated self to comprehensively understanding the core businesses of the Auto, DTC, Healthcare, Hospitality, Kids, Pharmaceutical, Restaurant, Telco and Tech categories by aggressively tracking media, cultural and market trends • Conceived and deployed a proprietary Artificial Intelligence (AI) and Natural Language Processing (NLP) powered research platform that surfaces real-time client, consumer and marketplace level insights across the Sales organization • Drove product marketing of the aforementioned AI and NLP technologies and created an analytics dashboard that tracked, evaluated and prioritized the thousands of Direct-to-Consumer (DTC) target accounts active at the time (created similar dashboard to measure the CSR/ESG/Diversity & Inclusion universe)

Us

• Led activation of Famous Fan platform (e.g. endorsers such as Carl Edwards, Mike Golic, Mike Greenberg, Robert Griffin III, Clayton Kershaw, Nastia Liukin, Marcus Mariota, Apolo Ohno, Pelé, Michael Phelps, Russell Westbrook, etc.) and sports property sponsorships (e.g. Little League World Series, NASCAR Sprint Series Fresh Fit 500, Joe Gibbs Racing’s #19 Sprint Cup Car, World Baseball Classic, etc.) globally, domestically, and locally • Responsible for negotiations related to all national sponsorship and Famous Fan contracts, as well as all team sponsorship and endorsement contracts at the local market level across the NFL, MLB, NBA, NHL, NASCAR, NCAA, MLS, etc. • Guided the international division’s sport marketing planning and activation by identifying and sharing best practices with foreign counterparts to ensure successful and efficient utilization of sports as a marketing vehicle abroad (e.g. activation around Liverpool FC, Asian Golf Tour, NBA Games in China, Summer and Winter Olympics, World Baseball Classic, World Cup, etc.)• Served as cross-functional lead for all sports-related initiatives (e.g. SUBWAY Fresh Take Hotline on ESPN Radio) involving media partners (e.g. ABC/ESPN, CBS, FOX, NBC, Home Team Sports, etc.), key agencies (e.g. 360i, Catalyst PR, Content & Co., UpShot, Jack Morton, Mediacom, MMB and all local agencies of record), sports agents and rights holders

New York, Ny, Us

• Sold multiplatform and multimedia marketing solution packages utilizing all Clear Channel assets (national/local radio, digital, mobile, tablets, social media, outdoor, syndicated radio personalities, live events and original content)• Closed deals by creatively amplifying clients’ sponsorship activation (e.g. SUBWAY’s iHeartRADIO Music Festival promotion, Chevron’s Ford-Mustang/C-Max-Hybrid/Fiesta car giveaways, Texaco’s CMA Festival Flyaway sponsorship, Coca-Cola’s “Big Game Ultimate Viewing Party” contests, etc.) via social media extensions (iHeartRADIO’s corporate, radio stations’ and national/local personalities’ Facebook pages, Twitter handles and YouTube channels), text promotions (e.g. via Coke’s preferred vendor, ePrize) and public relations outreach

• Served as a research, sales and marketing advisor to the venture capital firm’s portfolio of technology start-up companies, Jabbit.com (an active topic tracker) and Bababoo (a mobile VoIP technology)• Served as sales and marketing advisor to online video/behavioral ad network (Open Book Video)

New York, Ny, Us

• Packaged, negotiated and monetized AOL’s sports inventory• Secured sponsorships for AOL Sports properties and franchises (e.g. Olympics/Samsung, World Series/Audi, Super Bowl/Papa John’s, Daytona 500/Pepsi Amp)• Negotiated and closed AOL Sports’ first ticket vendor revenue share partnership contract with StubHub

New York, Ny, Us

• Led the media sales team to meet sponsorship and advertising revenue goals utilizing all of the NBA’s media assets (e.g. ABC/ESPN, TNT, NBA.com, WAP, SMS, CRM, etc.)• Directed NBA official marketing partners’ media activation (e.g. Anheuser-Busch, Cisco, EA, Gatorade, McDonald’s, Right Guard, Sprite, T-Mobile, Toyota) at cornerstone events (e.g. All-Star Weekend, Playoffs and Finals)• Ensured premium monetization of inventory acquired from the NBA's strategic relationships with content licencors and social media partners (e.g. YouTube, Facebook, MySpace, Yahoo, Second Life, Metacafe, Break.com) by pricing, packaging and selling programs that positioned the NBA as a leading resource for innovative digital media solutions• Oversaw day-to-day relationships with NBA’s media partners (e.g. ABC/ESPN, TNT and Turner Digital) and grew movie studio category revenue by generating co-branded television commercial concepts and then closing integrated media deals with Fox, New Line, Paramount, Sony and Warner Brothers

Chiswick, London , Gb

• Represented 23 independent divisions, 2,500 athletes/celebrities, 1,500 events/media properties and a myriad of other IMG controlled assets (e.g. U.S. Olympic Committee, GRAMMY Awards, IMG Fashion Weeks, Nobel Prize Series, James Cameron, Peyton Manning, Derek Jeter, Tiger Woods, Maria Sharapova) • Provided marketing support by developing, managing, and coordinating customer/company research, sales proposals and presentations for the entire group• Maximized digital media revenue through existing client sales, while identifying, negotiating and closing new online sponsorship/integration, advertising and promotional contracts (e.g. Canon, Prince, TeenVogue.com) for IMG’s array of websites (e.g. MariaSharapova.com, JeffGordon.com, WorldSeriesofPoker.com, LaughFactory.com)• Independently developed, priced and sold mobile phone advertising and programming integration packages for Sprint’s original sports and entertainment channel “Sprint Power View”

Bachelor Of Arts (Ba), Government

Education record