Infinitive is a consultancy focused on helping digital publishers achieve their advertising business objectives through world-class program management and deep subject matter expertise across a variety of disciplines. We provide the unique combination of seasoned leadership in the advertising operations and technology space with expert management consulting skills to setup organizations for success and ensure adoption of technology and process.Our Digital Ad Solutions practice covers all aspects of the “order-to-cash” workflow, ensuring that business processes can scale as new technologies are integrated into a publisher’s ad stack:- Strategic roadmap planning and business requirements gathering- CRM and Order Management system design and implementation- Product taxonomy best practices- Ad Server design / configuration / implementation (Video, Display, Mobile)- Yield management, Inventory forecasting & pricing strategy- Audience targeting, DMP and Programmatic platform integrations and selling strategies- Data migration- Revenue recognition and invoicing workflow- UAT, QA, roll-out planning and communication, end-user training- Business optimization and technology/process adoption

Strategic development of a national digital sales program across a portfolio of listing services.

Forecasting available seats for the annual High School choice matching process.