Dan Rexford Email & Phone Number

Maryland, United States

SabbaticalDM me if you think I may be able to help you

Projects:— Finished working on an Entrance Fee turnaround in Florida on March 31, 2019. Charge was to get things going while they recruited. Three month update: blocking & tackling in much better shape, relationships w/prospects being built, pipeline created, & sales up. Moving-van flywheel is in motion.-- Served as interim sales and marketing lead for an NFP life-plan community owner/operator with a dozen communities. Great to reach a 2018 year-end goal that seemed to be out of reach.-- Advising companies and individuals seeking to improve their performance.-- Creating a sales and marketing playbook for 50+ market. Segments are posted on LinkedIn; click on the links above.-- Worked with the founders and their investors to create a new brand and launch a company providing medical care to retirees -- working name: Traditions Senior Medical.-- Launching a boutique consumer product company -- preparing business and marketing plan, securing investors, coordinating product design, sourcing manufacturing, and fulfillment, etc.

Nationwide

Builders Design's focus is on creating spaces where people want to be, moving your prospects from “have to move” toward “want to move.” Because senior living is so competitive, creating spaces where people are comfortable, rejuvenated, and inspired can spell the difference between success and also-ran performance.Creating spaces where people have great experiences is in Builders Design’s DNA -- great places to live and work, but, also places that sell.

Virginia To Massachusetts

Brightview owns and manages 36 senior living communities, primarily rental with three entrance fee communities in the portfolio. Various combinations of independent living, assisted living and dementia care are offered.The adult child with aging parents is the primary customer.Proud to have joined the team and help grow the company:• 20 communities being marketed in 2011 36 communities being marketed in 2016• 902 move-ins 2011 1,425 move-ins 2015• 2,479 families served 12/31/2011 3,316 families served 12/31/2015• $4,115 sales and marketing cost per move-in 2011 $3,083 sales and marketing cost per move-in 2015 • 3.1% ratio of sales and marketing expenses to revenue in 2011 2.1% ratio of sales and marketing expenses to revenue in 2015• All of these statistics and ratios improved in first 6 months of 2016.• Created and successfully executed sales and marketing plans for entry into four new markets: Northern Virginia, Central and Northern New Jersey, and Westchester County, New York. • Revenue exceeded projections in all new communities. • In close cooperation with Operations, revamped Brightview’s approach to caring for those living with dementia and how it is presented to associates, residents, family members, and the public. • In concert with Operations, revamped Brightview’s pricing approach to be more inclusive and transparent. Trained the sales team and created collateral which has proven to be effective.• Led creation of new collateral for assisted living, independent living, a signature physical fitness program, and Wellspring Village (dementia care).• Revamped marketing approach, moving from describing attributes -- "our communities are vibrant" -- to telling authentic stories about the people who live and work there. • Confidence in the sales and marketing approach and results was demonstrated by a major equity infusion and two significant portfolio sales to institutional investors during tenure.

Over 25-year old Equity Partners, Inc. provides financial solutions to troubled companies -- refinancing, equity investment, joint ventures, and entirety sales. The company has provided over 350 transactions in a wide variety of industries in 35 States.Work entailed:Prospect and land new clients.Work with lenders and owners to understand their positions and objectives.Analyze distressed businesses, cash flows, people and assets to find value.Identify potential solutions – workout, joint venture, strategic sale, sale of the assets or some combination of the four.Secure agreement of the owners, lenders, their financial and legal advisors, and, if in bankruptcy, the court.Manage closings.Having never done anything like this before, I learned a tremendous amount about business from my colleagues and from being dropped in the deep end.In particular, this experience sharpened my sales skills.My tenure ended when we sold the company.

Served as 'chief marketing officer' from '98 to 9/07 and worked for four months directly for the President of Development on a range of projects.Successful 'chief marketing officer' and Executive Vice President at Erickson -- during 10-year tenure (1998 - 2007) annual revenues grew from $141 million to $1.2 billion.Key member of the Erickson capital-raising team. Prepared market analyses and proformas and presented projects to lenders, mezzanine investors, and bond holders. During tenure, more than $2 billion raised from hundreds of sources.Demonstrated ability to inspire a team to cost effectively persuade people to purchase real estate -- $20 to $1 ratio of revenue to fully loaded sales and marketing costs.Sales rate was consistently four times the industry average.Led research, sales, in-house advertising, "The Erickson Tribune," public affairs, finance and operations teams.Created and led the development of the Erickson brand.Before becoming an Executive Vice President, held the Vice President of Sales and Marketing title, performing similar duties but working closely with the Executive Vice President of Marketing.