Senior Art Director
As Senior Art Director, I was the leader of the in-house studio. We conceptualized, created, maintained and curated all creative assets for over 12 unique brands. Many of which required a new brand launch as the company acquired them. I managed brand assets and rollouts for Margaritaville Vacation Club, Shell Vacations Club, WorldMark by Wyndham and Club Wyndham. My team managed creative for more than 245 resorts and 3,500 affiliated resorts including everything from hang tags to website launches.• Directed design staff, hired contractors and interns, managed budget and procurement.• Presented creative concepts to stakeholders and clients and led creative brainstorm sessions and creation of new product rollouts, campaigns and initiatives.• Managed communication between web, print, video and social media teams to ensure cross-platform message and visual consistency.• Oversaw design and production of all social media, web graphics, collateral, catalogs, magazines, directories, resort signage, wayfinding, CMP locations, storefronts, sales area design, tradeshow graphics.• Created and maintained a database of approved logos, color palettes, brand guidelines, signage, photography and design templates.• Managed and art directed lifestyle and resort photo shoots. Created storyboards and worked with video teams on in-house and consumer facing video.
