Dan Riolo Email & Phone Number

Washington, District Of Columbia, US

Senior Manager leading a 3-person team focused on audience engagement.

US

• Lead for marketing strategy, UX, and page deployment for E*TRADE's public website. Managed a team of two that streamlined the digital experience, coded new landing pages, updated existing pages, and created iterative.
• Launched a successful multi-channel campaign promoting our Super Bowl ad on the website, driving new accounts and NNA.
• Worked in collaboration with Morgan Stanley and American Express to launch a new rewards credit card across the website.
• Created a central hub for educational materials so prospects and customers can easily access the financial guidance they need.
• Ran multiple successful A/B tests across high-performing pages to measure customer interaction and build a baseline for best practices across the site.
• Ran multiple fee-waiver offers to waive our robo advisory fee for opening a new account.

US

• Marketing lead and main point of contact for anything pertaining to E*TRADE's Customer Offers, Professionally Managed Investment Portfolios (including both offline Financial Consultant accounts and online algorithmic.
• Played a crucial lead role in streamlining E*TRADE's Customer Offer Campaign, the main source of net new assets and supplemental account openings.
• Spearheaded the most successful customer offer campaigns in the history of the company, which greatly exceed financial projections for both new account openings and net new assets brought to the firm.
• Introduced various new offer constructs to the market based on customer focus groups and competitive landscape.
• Ran the first ever increased rate offer for E*TRADE's high-yield savings account.
• Owner of a company-wide initiative to offer our first-ever credit card to customers by working closely with Morgan Stanley and American Express.

Long Island City, NY, US

• Writing copy for web, email, print collateral, digital signage, direct mailers, white papers, and social media. Managing multi-channel marketing campaigns to promote products, services, and corporate social.
• Lead point of contact for marketing on all mortgage, investment, deposit account, and online banking related initiatives.
• Headed up a campaign to rebrand our international investment products.
• Wrote copy for an entire website redevelopment and helped with all design and UX aspects.
• Oversaw the launch of multiple products, services, and systems and promoted to our global customer base.
• Spearheaded the launch of a new Digital Banking platform for both PC and a mobile app including all text and design to maximize UX design and functionality.

Syosset, NY, US

• Coordinated marketing campaigns to promote upcoming events on both the B2B and B2C side. Purchased ad space on television, radio, newspaper, outdoor advertising, and direct mail mediums. Tracked the success and.
• Performed market research to ensure an effective advertising campaign.
• Authored multiple press releases for newspapers across the country to promote new shows in the respective papers' area.
• Researched demographics and competitive shows around prospective venues to ensure our possible new shows’ prosperity.
• Tracked competitor events across the country to stay apprised of our competition and find open dates at prospective venues.
• Worked directly with the CEO on a daily basis.

Commack, New York, US

• Coordinated social media, direct, trade show, and email marketing campaigns to build brand awareness. Executed promotions, sweepstakes, and giveaways. Oversaw development and optimization of multiple company websites..
• Marketed and sold products to big name clients such as NFL, MLB, NHL, and NASCAR.
• Participated in marketing partnerships with EA Sports and the Madden football video game franchise.
• Broke into multiple new markets such as firehouses, high schools, cigar lounges, and automobile clubs.
• Created successful marketing campaigns and promotions on Facebook and Twitter.